HOS302A - Resort & Spa Management: Industry Analysis in Australia

This essay provides a comprehensive analysis of the resort and spa industry in Australia, examining its historical development, key influencing factors, current paradigms, and customer expectations. The study highlights the rapid growth of the industry, driven by the flourishing tourism sector and the country's robust economy. It identifies urbanization, social trends, and major events as significant influencers, while also exploring how these factors have shaped the industry over the past fifty years. The essay further delves into current customer expectations, emphasizing the demand for comfort, excellent customer service, modern facilities, and sustainable practices. The analysis concludes by underscoring the importance of meeting market requirements to ensure the continued success and development of the Australian resort and spa industry. Desklib offers a wide range of study tools and resources, including similar solved assignments, to aid students in their academic pursuits.

Running head: Resort and Spa Management
Resort and Spa Management
Name of the student
Name of the University
Author note

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Resort and Spa Management
Introduction
The report intends to give an analysis on the subject of spa and resort management. In
order to proceed with the report, the study will focus on the resort and spa industry of Australia.
Thus in respect to that it must be mentioned that the spa and resort industry in Australia is
increasing day by day while generating a huge amount of revenue to the economy of the
company which demands a proper management (Cohen & Bodeker 2008). Therefore the study
exclusively lights upon the spa and resort industry and its growth over the years and the relevant
changes happened within the industry. The whole course of the discussion includes several
factors in line with resort and spa industry as well as the management of the company. The paper
gives a thorough analysis of the major factors that have an impact on the particular industry. In
line with that the paper discusses the recent paradigms within the industry and the relevant as
well as significant changes took place over the last fifty years. Towards the conclusion of the
report, the study discusses the market requirements of the resort and spa industry of Australia.
Finally the report sums up the entire discussion with relevant reference in order to maintain the
credibility of the paper.
A brief history of the Resort and Spa Industry in Australia
The resort and spa industry in Australia has observed a rapid growth over the years. The
growth of the spa and resort industry is still significant with a huge demand in the industry. Since
the Australian economy is developing on a greater pace, the tourism sector of the country is
flourishing with a large amount of revenue generation. The entire tourism industry of the country
is booming and the last year has experienced a record growth of 7 % (Penner, Adams & Rutes,

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2013). In respect to that it must be mentioned that the tourism industry is developing more than
any other sectors. The past two decades of the company. The rate of international visitors in the
country was around 8 million in the year of 2013 – 2014, which increased to 11% in terms of
growth in the year of 2016 – 2017 (Hall, 2012).
Thus it can be observed that the growth of this calendar year records the highest rate of
development in the past two decades. Since the country became destination for international
tourists, the resorts and spa industry has observed a bloom in line with the market requirement.
Depending on the requirements of the international tourists the resort industry is developing.
However, the places like Sydney, Melbourne and other major cities are tourist destinations for
national tourists also. Thus it must be said that the there has been a gradual yet revolutionary
change in spa and resort industry with globalization.
The urbanization and civilization has impacted the industry grossly in order to meet the
market requirements. The countrymen of Australia have been very keen of travelling from the
very days of their settlement which gave push to the development of travel and tourism within
the country. 1830s observed the birth of tourism sector in the country and the following decade
seen the growth of resort and spa industry (Jeans, 2010). The development of transportation has
further encouraged the growth of the tourism sector which in turn enhanced the growth of the spa
and resort industry. However, it deserves mention that the spa industry is a modern phenomenon
and during the last two decades the development of the industry has increased at a rapid pace.
The ecotourism during 1900s has further encouraged the expansion of the industry.

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The major players and influencers in the Resort and Spa Industry in
Australia
The Resort and Spa industry is largely impacted by the geographical location of the
particular country. However, there are other influencing factors which have an impact on the
concerned industry which determines the further growth of the industry. The discussion below
will give a thorough discussion on the factors which have significant impact on the industry.
Growth of tourism sector
In order to discuss the impact of tourism sector over the resort and spa industry, it needs
to be mentioned that tourism sector and spa and resort industry are co related with each other,
rather spa and resort industry is highly depended on the tourism sector. The growth of tourism
sector determines the growth of the spa and resort industry (Puczkó & Bachvarov, 2006).
Similarly, the tourism industry is growing in a rapid pace n comparison to other sectors. Thus the
spa and resort also developed at a huge rate.
Economy of the country
It is needless to mention that the economy of the company is one of the largest economies
across the world. The economy of the country is suitable for the resort and spa industry
successfully developed in the country. The constant progress of the economy has been favorable
for the industry as the development of spa and resort industry involves a huge amount of
investment (Bodeker & Cohen, 2010). Based on the records, it can be said that the resort and spa
industry is growing at a rapid speed while generating huge revenue to the economy.

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Urbanization
Urbanization is another most important factor that has been significantly impacting the
entire spa and resort industry. Due to urbanization a huge scope of investment has been created
in the tourism sector which in turn encouraged the further expansion in the business (Bodeker &
Cohen, 2010).
The social factors
The social trends of tourism have been playing a major role in the growth of spa and
resort industry in Australia (Bodeker & Cohen, 2010). The demand of modern resorts with the
facility of spa is highly increasing not only in the country but also in the whole world so that
tourists can get relaxed while travelling to another country, or another city for the purpose of
pleasure.
Sports and other major events
Major events like sports and other cultural events takes place in the major cities like
Melbourne, Sydney and so on. Due to these events there remains a huge demand of giving higher
quality of accommodation to the sports personality and other celebrities which impacted the
increasement of the development of the spa and resort industry within the country (White, 2012).
The main current paradigms within the Resort and Spa Industry in Australia
and how they have shifted over the last fifty years
Since the nation progressed toward becoming goal for worldwide tourism, the resorts and
spa industry has watched a rise in accordance with the market prerequisite. Contingent upon the
prerequisites of the universal travelers the resort business is creating. However, the spots like

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Sydney, Melbourne and other real urban areas are visitor goals for national sightseers moreover.
Hence it must be said that the there has been a progressive yet progressive change in spa and
resort industry with globalization (Smith & Puczkó, 2014). The urbanization and human progress
has affected the business horribly with a specific end goal to meet the market prerequisites. The
comrades of Australia have been extremely sharp of going from the plain long stretches of their
settlement which offered push to the improvement of movement and tourism inside the nation.
1830s watched the introduction of tourism segment in the nation and the next decade seen the
development of resort and spa industry.
The social patterns of tourism have been assuming a noteworthy part in the development
of spa and resort industry in Australia. The request of present day resorts with the office of spa is
profoundly expanding in the nation as well as in the entire world so vacationers can get casual
while venturing out to another nation, or another city with the end goal of delight. The
improvement of transportation has additionally empowered the development of the tourism part
which thusly upgraded the development of the spa and resort industry. However, it merits specify
that the spa business is an advanced marvel and amid the most recent two decades the
improvement of the business has expanded at a quick pace. The ecotourism amid 1900s has
additionally empowered the development of the business (Lo, Wu & Tsai, 2015). Due to
urbanization the spa and resort industry is being altogether affecting the whole spa and resort
industry. Because of urbanization a tremendous extent of speculation has been made in the
tourism area which thusly supported the further extension in the business.

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Current customer expectations within the Resort and Spa Industry in
Australia
It must be mentioned while discussing the current market requirements within the spa and
resort industry of the country that the industry takes the recent market requirements in mind
while strategies the expansion (Jeans, 2010). However, in accordance with the social trends in
the industry the comfort is the one of the most criteria that the tourists demand when they visit
and spa or resort. In line with that customer service is another major factor that customers want
while travelling.
Customers generally cross check before booking any resort in terms of facilities they
offer. It has been seen that international as well as national tourists prefer resorts or hotels with
all the modern facilities like wifi, gym, swimming pool and so on (Cohen & Bodeker, 2008).
Among others things, tourists prefer adjourning spa center with the resort or hotel area so that
they can get ultimate relaxation while travelling for a pleasure trip.
There is a mixed requirement in the spa and resort industry. While some customers
demand for staying in a prime location of the city, some wish to stay in isolated place. Thus it is
seen that Australian spa and resort industry develops keeping the market requirement in mind.
In era of globalization, where pollution level is extremely high, tourist prefers staying at a
place that is full of green. In order to get a relief from the hurly burly of daily city life, most of
the customers prefer resorts with surrounded by green in a prime location (Hall, 2012). Thus it
can be said that a sustainable approach is seen within the spa and resort industry in accordance to
meet the customer requirement of the industry.

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Efficient customer support is on the high demand. Generally tourists travel to get a relief
from daily life. Thus when they face some issue with service from the end of the resort or spas,
they tend to become dissatisfied with the service provided by the hotel or resorts or even with
spa centers (Cohen & Bodeker, 2008). Therefore, the customer service area needed to be given
special attention in order to assure that customers receive uninterrupted service while travelling
in Australia.
Conclusion
Thus it can be concluded the paper gives an overall analysis of spa and tourism industry
of Australia. While discussing, the paper analyses includes a few factors in accordance with
resort and spa industry and in addition the administration of the organization. The paper gives an
intensive investigation of the central point that affect the specific business. In accordance with
that the paper examines the ongoing ideal models inside the business and the important and also
critical changes occurred in the course of the most recent fifty years. Towards the finish of the
report, the analysis discusses the market necessities of the resort and spa industry of Australia.

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Reference list
Bodeker, G., & Cohen, M. (Eds.). (2010). Understanding the Global Spa Industry. Routledge.
Cohen, M., & Bodeker, G. (Eds.). (2008). Understanding the global spa industry: Spa
management. Routledge.
Dryglas, D., & Salamaga, M. (2017). Applying destination attribute segmentation to health
tourists: A case study of Polish spa resorts. Journal of Travel & Tourism
Marketing, 34(4), 503-514.
Hall, M. (2012). Spa and health tourism. In Sport and adventure tourism (pp. 298-317).
Routledge.
Jeans, D. N. (1990). Beach resort morphology in England and Australia: A review and extension.
In Recreational uses of coastal areas (pp. 277-285). Springer, Dordrecht.
Lo, A., Wu, C., & Tsai, H. (2015). The impact of service quality on positive consumption
emotions in resort and hotel spa experiences. Journal of Hospitality Marketing &
Management, 24(2), 155-179.
Penner, R. H., Adams, L., & Rutes, W. (2013). Hotel design, planning and development.
Routledge.
Puczkó, L., & Bachvarov, M. (2006). Spa, bath, thermae: What's behind the labels?. Tourism
recreation research, 31(1), 83-91.
Smith, M., & Puczkó, L. (2014). Health, tourism and hospitality: Spas, wellness and medical
travel. Routledge.

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White, R. (2012). From the majestic to the mundane: democracy, sophistication and history
among the mineral spas of Australia. Journal of Tourism History, 4(1), 85-108.