Coastal Medical Center: Healthcare Management Case Study

The assignment presents a case study on Coastal Medical Center, a regional hospital with 450 beds serving a population of over 995,000. The study analyzes the hospital's strategic planning, focusing on its initiatives to enhance patient care and employee morale, including the construction of a medical office building and a physical therapy clinic. The case examines the hospital's efforts to increase patient volumes and improve the standards of care, particularly in a region with high healthcare costs. The assignment references the 'Essentials of strategic planning in healthcare' book, highlighting the importance of strategic planning in healthcare management and the role of healthcare organizations in the community. The case study also emphasizes the importance of expanding services and financial feasibility for the growth of the medical sector. The assignment provides insights into the challenges and opportunities faced by healthcare organizations in the modern healthcare landscape.

Running Head: HEALTHCARE BLOG POST
Review on Coastal Medical Center Comprehensive Case Study
Name of the Student
Name of the University
Author’s Note

1HEALTHCARE BLOG POST
Coastal Medical Center (CMC) is a hospital with licensed facilities that includes the
strength of 450 beds. It is a regional referred hospital that provides a range of services for the
welfare of the patients. The primary service of the hospital is situated in a coastal city and three
counties that has a total population of more than 995,000, which is located in the Sun Belt.
However, the healthcare cost of these regions are higher than most of the other organizations.
The market of the CMC is directed towards the patients in the rural area because it is
situated in those places as it can be seen that it is necessary to look after the wellbeing of the
patients and the morale of the employee. The patient volumes can be increased by elevating the
standards of care and utilizing the total potential of the employees so that their morale is also
considered. They have been entering new business ventures that can increase their staff
employment by constructing a hospital owned medical office building in a community that is 5
miles away from the hospital. This has helped the orthopedic surgeons to expand their ideas and
techniques in the field of surgery. They are also thinking about expanding their financial
feasibility, which is possible when they build their own physical therapy clinic and that will be
accessible by all types of patients. When the organization will increase their football, it will also
help them in increasing the morale of the patients that is necessary for the growth of medical
sector (Harrison, 2016).

2HEALTHCARE BLOG POST
References
Harrison, J. (2016). Essentials of strategic planning in healthcare (2nd ed.). Chicago: Health
Administration Press.