Hospitality: Managing Accommodation Services, Ownership, and Reviews

This report provides an overview of managing accommodation services within the hospitality industry, focusing on the scale and size of these services and differentiating between commercial and non-commercial ventures. It examines various forms of ownership applicable to accommodation services, including private, franchise, independent, and management contracts, using Rosewood Hotels as an example. The report discusses the crucial role that classification systems, grading, and online review sites play in influencing potential consumers' decisions when looking for and booking accommodation. It evaluates a range of accommodation services, such as hotels, motels, boat stays, and cottages, and assesses the implications of ownership, grading, classification, and online reviews on customer decision-making, concluding that these factors significantly contribute to a hotel's profitability, productivity, and consumer satisfaction. The report references academic sources to support its analysis of event marketing, service quality, and the impact of ownership on hotel efficiency.

UNIT 7: MANAGING ACCOMMODATION
SERVICES
PART A

Table of content
 INTRODUCTION
 PART A
 Identifying scale & size of accommodation services found within hospitality industry and distinguish between commercial &
non-commercial ventures in accommodation sector
 Explaining varied forms of ownership applicable to accommodation services, using example throughout.
 Discussing role that classification system, grading and online review sites play when potential consumers look for and book
accommodation.
 Evaluating a range of several accommodation services and implications of ownership grading, classification and online review
upon customers decision-making.
 CONCLUSION
 REFERENCES

Introduction
 Hospitality is one of the most productive and profitable sectors in the world, because
it has provided satisfactory services to consumers, after considering their needs and
expectations.
 It has conducted varied activities in order to retain and acquire potential consumers,
who are capable to promote hospitality accommodation services in appropriate
manner.
 The current presentation will be based on Rosewood, which falls under the category of
leading hotels in the UK.
 The presentation will shed light on size and scale of accommodation services and
differences between commercial and non-commercial businesses,
 It will also define types of ownership suitable to accommodation service and role of
classification program, online review sites and grading play when guest look for and
reserve accommodation services.

Identifying scale & size of accommodation services found within hospitality
industry and distinguish between commercial & non-commercial ventures in
accommodation sector
 Hospitality industry encompasses different types of businesses or organizations that play significant role in success of overall sector.
 For example, accommodation services is a key part of this industry that may have specific size and scale.
 It can be said that the size of accommodation service within hospitality sector is vast, as it may classify into different categories such as hotels,
cottages, bed &breakfast, luxury and budget hotels.

Explaining varied forms of ownership applicable to accommodation services,
using example throughout.
 Private
 Franchise
 Independent
 Management contract

Discussing role that classification system, grading and online review sites play
when potential consumers look for and book accommodation.
 There are different types of factors and elements accessible in the world of business, that
play significant role to retain and gain the attention of profitable as well as potential
consumers.
 In case of accommodation service of hospitality sector, online review sites, classification
and grading systems are considered as key forces that may help organizations such as
Rosewood to gain unpredicted benefits.

Evaluating a range of several accommodation services and implications of
ownership grading, classification and online review upon customers decision-
making.
 Hotels, youth motels, boats stay, cottages, apartments, guest houses, bed, breakfast, etc. terms are included in category of
accommodation services.
 Each term may put positive impact on decision-making process of guest, when a hotel or motel offer services and provide products to
each person as per their needs.
 In this manner, they may affect positively and contribute to gain competitive benefits in varied manners.

CONCLUSION
 From above analysis, it has been concluded that hospitality industry has gained competitive advantages, by following consumers trends
and providing better accommodation services to each in satisfactory manner.
 By selecting and using appropriate form of ownership, management has taken pleasure of increasing profitability, productivity and
performance level of hotel.
 It has taken pleasure of enhancing consumer satisfaction as well, which is quite essential for them to do that.
 Furthermore, by summing up above discussion, it has been summarized that online review sites and classification systems has played
vital role in the context of hotel success, as it has gained the attention of international consumers.

References
 Mpuon, J. A and et.al., 2021. The Role of Event Marketing in Entrepreneurship Development of Firms in
Hospitality Industry. International Journal of Hospitality & Tourism Systems. 14(2).
 Park, S and et.al., 2021. Service quality dimensions in hotel service delivery options: Comparison
between human interaction service and self-service technology. International Journal of Hospitality &
Tourism Administration. pp.1-28.
 Pérez-Rodríguez, J. V. and Acosta-González, E., 2021. The impact of ownership and size heterogeneity
on hotel efficiency in the Canary Islands (Spain). Tourism Economics. p.13548166211035853.