Analysis of Accommodation Services in Hospitality Industry

This report provides a comprehensive overview of managing accommodation services within the hospitality industry. It begins with an introduction to the industry and defines various types of accommodation, including hotels and resorts, detailing the services they offer. The report then explores different forms of ownership such as franchises, privately owned, leased, and managed hotels, highlighting their unique characteristics. The role of grading and online review sites in influencing customer decisions is also examined, emphasizing their impact on hotel reputation and booking choices. The report references the Rocco Forte hotel as an example throughout the analysis, and concludes by summarizing the key aspects of accommodation service management, ownership structures, and the importance of online reviews in the hospitality sector. The report also includes a discussion on commercial and non-commercial aspects of hotel businesses and concludes with a list of online references.

MANAGING
ACCOMMODATION
SERVICES

TABLE OF CONTENT
• Introduction of hospitality industry
• Types of accommodation services
• hotels
• Resorts
• Guest house
• Commercial business
• Non commercial business
• Different forms of ownership
• Franchise
• Private owned
• Leased
• Managed
• Role of grading and online review sites
• Conclusion
• References

INTRODUCTION
• Hospitality industry is based on providing services to the customers such as food,
cottage, resorts and lodges in which the customers can stay.
• This industry tries to provide all the necessary amenities to the travelers, guest,
visitors and tourist looking for.
• The very important part of this industry is accommodation it has been the biggest
sector of hospitality industry and it is very important to manage such services
• Hotels have to manage these services on daily basis specially on such places where
people eat, sleep and stay. In this report Rocco fort hotel has been discussed

TYPES OF ACCOMMODATION SERVICES
• This industry is based on providing various services such as
accommodation, food, spa, bar, and beverages etc.
• Hotels fall under different scale and size some are five star
hotels, some are in the form of resorts and guest house and
some are just restaurant.
• Rocco Forte is a luxury five start hotels which provides all
the necessary amenities to its customers and make them feel
like a home.

CONT..
Hotels
• Hotels offers all the facilities to the visitors and often fall under the
category of 1 to 5 star and the star defines the accommodation provided by
the hotels like two start hotels will provide basic room and food services
on the other hand 5 star hotels provides all the services including pool,
bar, lounge, resort and spa.
• Some usual services provided by the hotels are – separate bedroom with
wash-room facility, TV, room service, 24 hours reception facility.
• Some hotels provide cottage and villas for those who want to stay for long
etc. Hotels are preferred by those who want to stay for 4 to 5 days.

CONT..
Resorts
• This is the another accommodation services which also
provides overnight stay. Resort are majorly located at the
central places and nearby the local towns. The common
services provided by the resorts are large pools and bar, meal,
Wi-Fi and well managed rooms to stay. Resort are preferred
by families and mostly people who stays for 1 or 2 days.

CONT..
• Commercial Business of hotel
• Commercial business of hotel includes food and beverages. They provide quick
services to the families and customers.
• Commercial business includes restaurants, cafes, fast food truck, coffee shop
etc. Their aim is to earn profit only.
• Non commercial business
• They also offer food and services but in addition to their usual business.
• For example- Rocco forte is a hotel but have its own restaurant which offer
food and other accommodation to customers.

TYPES OF OWNERSHIP
• The possession and ownership of hotel and
accommodation services depends on the structure of the
hotel.
• Ownership of hotels are complex in nature. Mostly
ownership are in the form of Franchise, private, leased
and managed.

CONT..
Franchise
• Those hotels who have the ownership in the form of
franchise are known by the brand name and marketing.
• The owner of such hotels are depended on the name
and fame of the hotel only.
• In case if the hotel looses the name, fame and brand,
the owner may suffer loss. Example – Travelodge, the
biggest franchise hotel in UK

CONT..
Leased
• This is one of the type of privately owned hotels, but the building
of the hotel is owned by someone else and hotel owner have to
pay fees and charges of lease to the owner of that property and
land.
• This kind of hotels try to provide all the basic and necessary
services to the guest and may operate outside the national territory.
• Example – Premier inn and Dalata are the hotels running on leased.

CONT..
Private owned
• Privately owned hotels provides freedom, profit, risk and loss
to the owner.
• The owner has all the right to make decisions regarding staff,
operations, marketing and promotion strategies. Owner is
liable to manage all the activities such as marketing,
promotions, advertisement, HRM and finance
• Example – Rocco forte is privately owned hotel and owner
takes all the decisions

ROLE OF GRADING AND ONLINE REVIEW SITES
• Role and importance of online review sites are very critical for hotel and it impacts the decision
of customers and assist them to book rooms and accommodation of any hotel. Customers view
the grading of the hotel before booking and try to know what are the experience faced by the
previous customers who stayed in the particular hotel, and their reviews and grades guides the
new potential customers for the booking.
• Grading and review depends on the services provided by the hotel if the visitors are happy with
the services they give positive reviews on the website of the hotel and on other online review
sites. But in case if the customer don't like the facility and services of the hotel they may give
negative feedback which can impact the reputation and name of the hotel.

CONT..
• Those hotels who operates in more that one country and held international chain are known to be
more reputed in the market and on the online review sites as well.
• Rocco forte hotel is operating in many countries and properly managed its websites.
• This hotel always try to get feedback from the customers on the time of checkout so that they can
improve any of the services which is not liked by the customer.
• There are dozens of hotel review sites available in UK and other countries such as book direct
rooms, Trivago, Trip advisors etc. visitors first review these sites and read the comments made jotted
by the previous customers and if they found majority of positive reviews they go for the booking of
that particular hotel.

CONCLUSION
• After analysing the entire report it can be concluded that this report give the detailed
information about the management of accommodation services of hospitality industry and
different type of ownership in the hotel has elaborated.
• How the grading and online review sites help the hotel to enhance its services has been
explained in this report.
• Apart from this various types of accommodation services has been explained in this
report.
• Different kinds of ownership in the hotels have been discussed in this report.

REFERENCES
Online
•Birinci and et.al, 2018. Comparing customer perceptions of hotel and peer-to-peer accommodation advantages
and disadvantages. International Journal of Contemporary Hospitality Management
•Prasher, P., 2016 The Impact of Online Reviews on the Hospitality Industry [Infographic] [online] Available
through: https://www.hospitalitynet.org/opinion/4078144.html
•Perez and et.al, 2017. Predictors of review sites usage in hotels. Tourism & Management Studies.13(2).pp.52-
59.
•Types of accommodation | Understanding tourism., 2021 [online] Available through:
https://tourismteacher.com/types-of-accommodation/>