7205THS: Industry Compendium Report - Hospitality Sector Analysis

This report, prepared for a 7205THS assessment, provides an in-depth analysis of the hospitality industry, focusing on recruitment, selection, and employment activities within Intercontinental Hotels Group. The report begins with an introduction to the hospitality sector and the importance of recruitment over selection, supported by justifications. It then outlines employment activities, including engaging employees, involving them in decision-making, and conducting gaming and learning activities. Part B of the report details the student's past and present employment experience, including roles at Premier Inn and Rosewood Hotel London, along with educational qualifications and achievements. It identifies job descriptions and requirements for marketing manager and HR assistant manager roles, and it discusses personal strengths, weaknesses, and future professional development opportunities. The report concludes with an overview of industry professional requirements, referencing the British Hospitality industry and Tourism Industry council and emphasizing ethical and legal standards. The report also includes references to academic sources to support the arguments.

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
ASSESSMENT 3: PART A = 25%
Industry Vignettes (mini case studies)
Each vignette requires or you need to present.
Vignette 1. You need to identify which support your decision as to which process (recruitment or
selection) is most important.
Vignette 2. Describe how you would proceed with undertaking this employment activity, identifying
you would undertake.
Make a brief heading for each of the reasons or activities in the word document so that I can follow
your reasoning.
• Introduction (one ‘small’ paragraph)
Hospitality industry consists with service providing hotels whose customers are attracted
because of their good reputation and better services of hotels. There are many job roles in
hospitality industry which makes the hotel more frequent to satisfy their customer’s needs
and wants (Gursoy, 2019). Intercontinental Hotels Group plc is founded on 2003 by Patrick
and Cescau and Keith Barr. It is headquartered in Denham, Buckinghamshire, England, and
UK. The following report covers Past and present employment experience, Past and present
work experience, job description and requirements, personal strength, weakness, future
professional development opportunities and industry personal requirements.
Question 1- You need to identify which support your decision as to which process
(recruitment or selection) is most important.
Answer
Recruitment is more important because it is the process where companies attract
candidates to apply for vacant jobs. In context of hospitality sector, they recruit candidates
mostly to those who are qualified with hotel management courses and who knows how to
manage hotel activities properly. There are some importance of recruitment which are
explained below-

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
 To hire skilled and talented people in organisation- It is important to hire skilled and
talented employees in organisation and it can be done only by recruitment process. In
context of Intercontinental hotel, they recruit to know different skills of candidates
and to match which skill will match their hotel requirements and which will be
neglected. Hence, recruitment also helps to analyse new skills and talents required in
company.
 To increase the overall productivity of the firm- Recruiting new employees also help
to attract new talents and skills which help to increase the performance of employees
to work more and when employees work more then it directly contributed to increase
in the overall productivity of the form. In context of Intercontinental hotel, they
recruit more employees to know how their skills will help their hotel to increase
productivity by providing better services to their clients.
 Good reputation of the company- When companies recruit more then they gain good
reputation in their industry and they also contribute to increase the employment rate
for their countries. In context of Intercontinental hotel, they can gain more reputation
and can gain more trust from government side as well from supplier’s side by
recruiting more people.
 Link between employers and employees- Recruitment is the process which is
considered as link between employees and employers because skills and talents of
employees are tested by employers in the recruitment process and during their
conversation they can understand each other’s requirement that what is expected by
employer from employees and what all requirement is expected from employees side
from organisation.
Question 2- Describe how you would proceed with undertaking this employment activity,
identifying you would undertake.
Answer-
There are few employment activities which help to develop both employees’ skills
as well as beneficial for organisation. In context of InterContinental hotel, their few employee
activities and their importance are mentioned below-

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
 Engage employees to handle customers by them self- Here, hotel must engage
employees and motivate employees so that they can handle customer’s complaints.
This activity is one of the most employment activities in hospitality industry.
 Involve employees in decision making process- Involving employs in decision
making process in hotels is more important because employees are the people who
directly communicate to their clients and analyse their needs and wants. Hence also
senior authority cannot make good decisions for their hotels.
 Some gaming and learning activities- It is compulsory to conduct some gaming
activities after few months to refresh the mind of employees to have a break from
their work for few hours. These activities can be done for employees enjoyment but
these activities also help them to learn many things like few gaming activities involve
that how communication affect the long chain and many others. These types of
employment activities at hotels and companies help the company to refresh
themselves by learning new things and having enjoyment also.

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
ASSESSMENT 3: PART B = 25%
Professional Awareness & Identify
PAST and PRESENT EMPLOYMENT EXPERIENCE
I am presently working with Premier Inn hotel as an assistant marketing manager.
Here, I have learned all the requirements of hotels from a marketing manager. I work under
senior marketing manager and I help him in decision making process by suggesting some
good ideas. I also learned some additional skills like analysing industry trends, how to reach
to targeted customers and many more which help me to develop my professional
skills(Filimonau and Delysia, 2019). I gain a good experience over there. Before Premier Inn
hotel, I worked in Rosewood Hotel London, where I am at the position of supervisor of
marketing as well as HR department. Here, my job roll is to check whether all workers in
these two departments are working properly or not and in case they are lacking behind to
corporate with other members or with other activities at hotel then my responsibility is to
identify the factors which acts as obstacles and eliminate them to increase the performance of
employees. Here, also I gain a good working experience but the reason to resign from that
hotel is that there is no scope of personal and professional development. I worked there for at
least 3 years and there is no promotion for last 3 years. Hence, I resign and choose Premier
Inn hotel for my further career experience.
PAST and PRESENT WORK/EDUCATIONAL QUALILFICATIONS/ACHIEVEMENTS
Presently, I am post graduated from MBA degree with HR field and I have done my
graduation in BBA from marketing field with reputed university of London. I have been
always excitement for Hospitality industry. Hence I adopt Hotel Management course after
completing my MBA. I have been awarded by best student of the year in discipline category
in the year 2017. Due to my achievement my college authority chooses me to represent my

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
school at international level debate and quiz competition because I have represented my
schools and previous colleges in debate and quiz competitions. I worked well and help the
college to become at the top in debate and quiz competition(Köseoglu and et. al., 2019). I
have qualified by above 80% in my all fields of education. I have done some additional
courses through online mode like Industrial International Relations and Types of Services in
Hospitality Industry. I achieve certificate with A++ grade. In future if I get any other
opportunity of learning new courses in hospitality industry then I will never missed that.
Hence, I coordinate well with all trainers who train me and help me to learn new skills while
at workplace.
FUTURE EMPLOYMENT: JOB IDENTIFICATION & REQUIREMENTS
JOB DESCRIPTION
Job title- Marketing Manager
Job Summary- It is expected from marketing manager analyse growth opportunities for the
hotel and communicate and coordinate well with other departments.
Job Responsibility-
 To analyse new trends in marketing for hotel.
 To analyse new services for hotel to satisfy their customers.
 To promote business well to attract more customers.
 To collect information about competitors strategy and their impact on business and
pass the report to senior authority.
 To handle all employees and activities in marketing department.
Requirements of the job-
 Qualification- Candidate must be passed with 75 and above percentage in MBA
(marketing)
 Experience- It is required to have 3-4 year experience of marketing employee in a
reputed company.

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
JOB DESCRIPTION
Job title- HR assistant Manager
Job Summary- It is expected from HR assistant manager to help HR manager in their
activities and suggest some good ideas to promote good working environment in
organisation.
Job Responsibility-
 To promote good working environment in hotel.
 To represent employees problems in front of HR and suggest solutions as well.
 To handle HR managers responsibilities in case of absence of HR manager.
 To measure the performance of employees and motivate low performed employees.
Requirements of the job-
 Qualification- Candidate must be passed with 70 and above percentage in MBA
(HR).
 Experience- It is required to have 2-3 year experience of HR employee in a reputed
company.
PERSONAL STRENGTHS & WEAKNESSES
Strengths- I have developed many skills as I know that for my future the development of
skills is very important and essential. For my future job which I want to go and develop the
experience are the marketing manager and the Hr assistant manager(Sthapit and Jimenez-
Barreto, 2018). For both these job requirement certain skills are required. For the marketing
manager I acquire the skill of Critical thinking which is required in the field of marketing
because managers have to identify various needs and demand of the consumers and for this it
is important to have the skill of critical thinking. Also, Creativity is very essential which I

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
have developed over the course of time. For the Hr I have good communication skills as I
have to communicate with various departments and also have good way of making the
decisions which will work for the organisation.
Weakness- But for such responsible duties I have to develop the level of confidence which is
lacking in me as I am not able to handle the situations which might be challenging. My
confidence fades away whenever I face this situation(Morgan and Pritchard, 2019). Also the
analytical skills which are required to become the marketing manager is also lacking in me
which I am trying to work more and have started practising.
FUTURE PROFESSIONAL DEVELOPMENT – OPPORTUNITIES
For developing my skills for the career I am thinking to take the job experience in
some company which will be helpful in me for my career. I am preparing my mind to take the
master degree in marketing management from Loughborough University London as this
would be helpful for me in my career and will prepare me to be the best when I will start
doing my job. This is because masters degree will help me to get more information about
human resource management and I would then tackle the situation accordingly(Luizova-
Horeva, 2018). Not just this, for my marketing I am not having any knowledge regarding the
analytical skills for which I am preparing myself with the help of reading articles and with
different problems which might come to me when I become the marketing manager. My
analytical skills and budgeting skills both are lacking which is important in both the Hr
manager and in Marketing manager and I am working hard for it.
INDUSTRY PROFESSIONAL REQUIREMENTS
I am working in Premier Inn hotels and this hotel wants to become the member of British
Hospitality industry and Tourism Industry council. These are the government organizations
which work for improving the tourisms and hospitality industry of the country. By admitting
in such big organizations the hotel will be benefitted and different experience will be given to
them (Law, 2019). The organisations act as a link between the ministers and the industry and
when the hotel in which I am working will become the member of they will have enough

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
benefit for becoming ethically and legally better. Because government organisations helps in
making and preparing the ethical standards if used by the hotels then the hotel can become
successful.
CONCLUSION
From the above report it can be concluded that hospitality is the relationship
between the guests and the owner which needs to built in good and friendly relation. When
good hospitality is provided to the guests then it helps in bringing more customers to the hotel
as the existing ones recommend it to others. Good hospitality develops good and positive
environment inside the place also which make the experience in the hotel to be the best for
the guest.
References
Books and Journals
Filimonau, V. and Delysia, A., 2019. Food waste management in hospitality operations: A
critical review. Tourism management. 71. pp.234-245.
Gursoy, D., 2019. A critical review of determinants of information search behavior and
utilization of online reviews in decision making process (invited paper for
‘luminaries’ special issue of International Journal of Hospitality
Management). International Journal of Hospitality Management. 76. pp.53-60.

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS
Köseoglu, M.A., and et. al., 2019. Intellectual structure of strategic management research in
the hospitality management field: A co-citation analysis. International Journal of
Hospitality Management. 78. pp.234-250.
Law, R., 2019. Evaluation of hotel websites: Progress and future developments (invited paper
for ‘luminaries’ special issue of International Journal of Hospitality
Management). International Journal of Hospitality Management. 76. pp.2-9.
Luizova-Horeva, T., 2018. The Commercial Transaction Frame and English and Bulgarian
Terms Denoting Prices in Tourism and Hospitality. Analele Universităţii din Craiova.
Seria Ştiinţe Filologice. Lingvistică, (1-2), pp.318-329.
Morgan, N. and Pritchard, A., 2019. Gender Matters in Hospitality (invited paper for
‘luminaries’ special issue of International Journal of Hospitality
Management). International Journal of Hospitality Management. 76. pp.38-44.
Sthapit, E. and Jimenez-Barreto, J., 2018. Exploring tourists' memorable hospitality
experiences: An Airbnb perspective. Tourism Management Perspectives. 28. pp.83-
92.

YOUR INDUSTRY COMPENDIUM REPORT – 7205THS