This report provides a comprehensive analysis of the Clayton Hotel, focusing on its performance within the contemporary hospitality industry. It begins with an introduction to the hospitality sector and the significance of analyzing both internal and external factors. A PESTLE analysis is conducted to evaluate political, economic, social, technological, legal, and environmental factors impacting the hotel. A SWOT analysis identifies the hotel's strengths, weaknesses, opportunities, and threats. The report further assesses the impacts of external factors, current and potential industry trends, and the development of products and services. It emphasizes the importance of adapting to trends such as technology and safety measures. The conclusion summarizes the key findings, highlighting the necessity of understanding these factors for competitive advantage. References to relevant academic sources support the analysis.
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