Report on Contemporary Hospitality Industry: Trends and Developments

This report analyzes the contemporary hospitality industry, focusing on operational, managerial, and legislative issues. It examines the impact of increased competition, labor scarcity, management development, and strategic planning. The report also addresses legislative factors like cleanliness and hygiene. Furthermore, it explores the current image of the industry, including customer focus, culture, and media exposure. The report predicts potential trends such as lifestyle changes, a focus on sustainability, the impact of social media, and property renovations. It also analyzes the impact of trends like street food, authenticity, and fusion cooking. The conclusion highlights the industry's scope in the UK, emphasizing travel, tourism, and market opportunities. The report is well-referenced with sources. The assignment is for the Contemporary Hospitality Industry unit.

Contemporary
Hospitality Industry

3.1 Analyzing Operational, Managerial and Legislative issues
resulting from recent developments
Operational Issues : There are so many operational issues which can arise
in the organization. Such as,
• Increased Competition : There is so much of competition in hospitality
industry which has to managed by the organization at operational level
only. This will help them to provide new and innovative ideas which
can be beneficial for them.
• Labour scarcity : They are most required factor to run any business
successfully in the market.

Managerial Issues
There is so much of responsibilities which is handled by the manager in the
organization. There are so many managerial issues which arises in the
organization, for example,
• Management Development
• Business or strategic Planning
• Promotional Management

Legislative Issues
There are a variety of legislation that defend employers, workers and
customers and it also has an impact on the hospitality industry.
• This can be completed by factors, such as, cleanliness,
surroundings, fitness & security and office relations of the
organization.
• Cleanliness/Hygiene is a main factor which affects the
hospitality industry most.

3.2 Current image of the hospitality industry
Currently, this industry faces a trend of globalization, as more and
more individuals can travel without much of restrictions. Customer
focus and culture and media exposure help this industry to grow a lot,
for example,
• Customer Focus and Culture : Customers plays a very
important role in the hospitality industry. If the organization is
not fulfilling the requirement of their customers it can affect
them a lot. It is important for every individual to acknowledge
the fact that proper communication should be done in the
organization in order to deliver right service to right customer.

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• Media Exposure : Media has a power to build or break the image of
any organization in the market. There is the ability of the hospitality
industry in having a better exposure with the support of media. With
the help of media, hospitality industry can create their image in the
customers mind in order to attract them.

4.1 Predictions for Potential trends and Developments in Hospitality Industry
Some trends which has great impact on the hospitality sector, are as
follows,
• Lifestyle level changes : There is a continuous changer in the
lifestyles of the UK people which has a great impact on the
functioning of the hospitality industry. For example, there is a
huge trend of boutique hotels in London which provides a
unique experience to their customers. So, there are various
underlying changes which has to be accomplished in the coming
years by the hospitality industry.
• Focus on Sustainability : Hotels today are more focused on the
sustainability of the business. For example, if a resort located on
a hill side, decides to remove all the trees surrounding it then it
will hamper the overall growth of the resort.

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• Impact of Social media on the sector : Hospitality sector is
highly influenced with the use of social media by the people.
They can use these services to promote their services in the
market by using tools like, Facebook and twitter.
• Focus on renovation of old properties : There are lot of hotels
and resorts in UK which need renovation to satisfy their
customers.

4.2 Impact analysis for the predicted trends and
developments in Hospitality Industry
Various predicted trends and development which can arise in the
future, are as follows,
• Street Food : It has a great influence on the hospitality industry
as most people in UK tends to prefer street food more because
it is cheaper in terms of price and is easily available in the
market.
• Authenticity : Giving people authentic food will give a huge
benefit to increase their business in the market. It has an
advantage in attracting customers towards them.
• Fusion Cooking : Experimenting with the food items will help
the industry to gain popularity among people

Conclusion
• It can be conclude that there is a huge scope of hospitality industry
in UK as there is higher rate of travel and tourism in the country
which attracts customers to visit it.
• It will also focus on the current trends and future opportunities
which is available in the market for this sector.

References
• Mariani, M., and et.al., 2018. Business intelligence and big data
in hospitality and tourism: A systematic literature review.
International Journal of Contemporary Hospitality Management,
30(10).
• Wang, Y. F. and Tsai, C. T., 2014. Employability of hospitality
graduates: Student and industry perspectives. Journal of
Hospitality & Tourism Education, 26(3), pp.125-135.

Thank You