Menu Review: Evaluating Nutritional Value at Hungry Jack's

This report provides an overview of Hungry Jack's, an Australian fast-food chain, and reviews its current menu concept, which focuses on tasty and hygienic fast food. The menu is classified into eleven categories, including burgers, side dishes, milkshakes, and breakfast items, with a separate section for nutritional information. The analysis identifies that many products contain gluten and have a high fat content. Potential issues include the lack of a single list view of food items and the absence of a price list, which could be improved to enhance customer experience. The report recommends a list format with prices for better overview and convenience.

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Hospitality
Name of the student
Name of the university
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Overview
Hungry Jack’s is an Australian exclusive brand of fast food chain operating since 1971.
They are the wholly owned subsidiary of Burger King Corporation. Currently, Hungry Jack’s is
having more than 390 stores across Australia. It is located in 3386 Pacific Hwy, Springwood,
Queensland. They mainly deal with breakfast and fast food snacks items (Hungryjacks.com.au
2018). They are currently enjoying the status of market leadership in the Australian fast food
market. Their food items are majorly meat items consisting of beef and chicken items. In terms
of food items, their main and core product is the burger in both beef and chicken forms.
The current menu concept of them portrays the whole range of snacks and breakfast
items. Their current menu concept also shows that Hungry Jack’s is concentrated towards
offering tasty and hygienic fast food items for snacks, which will also provide wholesome
fulfillment of hunger. In accordance to this concept, they are boxed meals in their menu, which
have different items clubbed together in order have a full fledged meal options for the customers.
The current menu concept of Hungry Jack’s is a la carte type, which enable the customers to
choose their items from all the available options.
Review of the menu
It is identified that Hungry Jack’s is having total eleven types of food category as
offerings. All their product offerings are classified under each one of these eleven categories.
Major products of them are the different variants of burgers ranging from beef and chicken to
grilled ones. However, apart from the variants of burgers, there are few side dishes also available
in their current menu. These dishes are having milkshakes, sundae, ice creams, water, and cheese
burger for the kids, juices and breakfast items such as pancakes. It is identified that though side

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options are less concentrated in the menu but they are positioned as healthier option as compared
to the burger items. Though the menu classification of them is less due to presence of only fast
food items, but items variety is more diverse due to the presence of different offerings ranging
from drinks and pancakes to beef and chicken burger (Filmonau and Krivcova 2017).
Nutritional value review
One of the major merits in current menu design of Hungry Jack’s is that they have a
separate section for stating the nutritional value of their different product offerings. It is reviewed
that majority of their products contains gluten and the portion of allergens is comparatively high
compared to other ingredients. Higher presence of gluten is mainly due to the reason that cheese
and mayo are widely used in majority of the products of Hungry Jack’s (Rebello, Greenway and
Finley 2014). Another major ingredient identified is the soy, which is present in across every
offering of them. In terms of the nutritious value, major products of Hungry Jack’s are not free of
fat, rather they are having a considerable amount of fat in each of their food items. High content
of saturated fat and sugar are also being identified in their existing nutritional value of their menu
(O’Sullivan et al. 2013).
Potential issues identified
One of the major issues identified in the current menu design of Hungry Jack’s is not
having a single list view of their food items. As seen in the current menu design of Hungry
Jack’s, items are classified under different heading and customers have to click on them to see
the items. Thus, the concept is more complex in nature. On the other hand, if the list form view
can be initiated, then it will be easy for the customers to check the entire offerings at a glance.

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Another issue identified in the current menu design of Hungry Jack’s is not having the
price list. This also causes inconvenience to the customers. It is recommended that the new menu
design should be in list format with having price list. It will enable the customers to have the
overview of the entire offerings along with the price list.

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Reference
Filimonau, V. and Krivcova, M., 2017. Restaurant menu design and more responsible consumer
food choice: An exploratory study of managerial perceptions. Journal of cleaner
production, 143, pp.516-527.
Hungryjacks.com.au. (2018). www.hungryjacks.com.au. [online] Available at:
https://www.hungryjacks.com.au/menu [Accessed 20 Apr. 2018].
O’Sullivan, T.A., Hafekost, K., Mitrou, F. and Lawrence, D., 2013. Food sources of saturated fat
and the association with mortality: a meta-analysis. American journal of public health, 103(9),
pp.e31-e42.
Rebello, C.J., Greenway, F.L. and Finley, J.W., 2014. A review of the nutritional value of
legumes and their effects on obesity and its related co‐morbidities. Obesity Reviews, 15(5),
pp.392-407.