Analysis of the Contemporary Hospitality Industry: Tasks 3 & 4

This report analyzes the contemporary hospitality industry, focusing on managerial, operational, and legislative issues resulting from recent developments. It addresses the shortage of skilled labor as a key operational concern and highlights the challenges in developing better customer profiles due to customer diversity. Legislative issues concerning environmental preservation are also discussed. The report then examines the current image of the industry, emphasizing content marketing and social media's role in reaching a wider audience. Furthermore, the report presents justified predictions for potential trends, including the industry's importance in generating revenue and providing jobs, and the impact of political and economic instability. It also explores the decline due to financial crises, with a focus on customer service and the integration of new technologies. The report concludes with an impact analysis of predicted trends, emphasizing the significance of real-time marketing and social media engagement. The report uses examples and references to support the findings.

Contemporary
Hospitality
Industry
TASK 3 & 4

3.1 Analysis the managerial, operational and
legislative issues resulting from recent
developments affecting the hospitality
industry
• In this hospitality industry, there are many operative, managerial and
legislative problems. The major operational issue is there are shortage
in trained and skilled labour. It leads to the server issue for the
expansion of this industry. The manpower of this sector is shrinking so
it is the most significant issue and it faced by all over the world.
• In managerial issues, the major challenge which is being faced by the
organizations is developing better profile of the customers. This issue
is comes because the diverse nature of the customers. In these days
the hotels and organizations try to provide customized and excellent
guest services to their customers.

Cont…
As far as the legislative conflicts are describes, for this
sector most of them are directed towards the preservation
of the environment that are affected through the routine
activities of this industry. For this purpose the industry tend
to take up so many resources like electricity, water etc.
There are many legislative issues which have been applied
by the national governments for securing these resources.
So there are many difficulties and challenges for the recent
developments which affect this industry.

3.2 The current image of the
hospitality industry
• In this industry there are included food, leisure, beverages and
accommodation services for all type of organization. For these
services it contains restaurants, hotels, bars. This industry is very
optimistic and it expects a better and brighter trend.
• There are a big emphasis on content marketing, its main objective is
to reach a wider audience.
• This industry is grown up by interactive social media platforms,
news letters, webinars, e-books, engaging blogs and many more
things. This will help in imperative to stay ahead of the competition.

4.1 Presenting the justified predictions for
potential trends and developments in hospitality
• In the whole world this industry is one of the most
important because it generates billions of dollars and also
gives many jobs to their related employees. This industry
is very large and it directly and indirectly employs staff in
various professions including air travel industry, hotel
industry, tourism and other industries. This sector majorly
relies on presence of leisure and disposable income of its
clients so there are many services in this sector are
enjoyed during the leisure time period.

Cont…
• This sector is an essential because it is revenue earner in various
economies especially those which rely on travel and tourism as a main
important source of income of that government.
• There are drastic revenue losses if there are political and economic
instability by such economies. So it is important to discuss about this
sector in relation to present threats and available opportunities toward
future trends.
• This industry has declined recently because there are an adverse effect
of financial crunch. In UK there are many interventions that arise.

4.2 An impact analysis for the
predicted trends and developments
• In respect of future trends there are most considerable things are
customer service and better facility to them towards the hotel sector of
the hospitality industry.
• About to future it will consider that it is too much necessary in realizing
the fact that a huge significance be made with the new technology.
• In this, marketing is associated with real time and this will be taking
place on a routine basis and there is requirement of to get incorporated
that are generating guest especially by the full support of the social
media.

REFERENCES
• Kim, W.G., Choi, H.M. and Li, J.J., 2016. Antecedents and outcomes of migrant
workers’ sociocultural adjustment in the hospitality industry. International Journal of
Hospitality Management, 58, pp.1-12.
• Mejia, C., Phelan, K.V. and Aday, J.B., 2015. Framework for success: overcoming
contemporary challenges of Western expatriate managers in the Chinese hospitality
industry. Journal of Human Resources in Hospitality & Tourism, 14(2), pp.107-132.
• Sonmez, S. and et.al., 2016. Simulation modeling of occupational health of tourism
and hospitality workers.
• Wang, Y.F. and Tsai, C.T., 2014. Employability of hospitality graduates: Student and
industry perspectives. Journal of Hospitality & Tourism Education, 26(3), pp.125-
135.

Thank You