Analysis of Trends and Leadership in Hospitality Sector

This report provides an overview of the hospitality industry, focusing on emerging trends, leadership approaches, and the impact of social media. It explores various aspects of the industry, including tourism and the role of companies like 'Thomas Cook'. The report discusses the importance of leadership in different areas such as food and beverages, lodging, and recreation. It also highlights the significance of organizational responsibility and responsible leadership. Furthermore, it examines the relationship between hospitality organizations, government, and civil society. The report also analyses how social media influences marketing and business development within the hospitality sector, emphasizing its role in reaching a wider audience. The report provides a comprehensive analysis of the industry, and the challenges and opportunities it presents.

Emerging Trends in the Hospitality
Tasks

Introduction
Tourist are the one of the important factor while
discussing about the economy of the country.
A hospitality sector have its structure on which its run
business with the help of performing some activities.
So, many companies introduce themselves in this
sector and start doing their business.

Leadership approaches in different areas of hospitality
and in multi cultural context
There are various areas of hospitality industry in which the
leadership approaches can be applied. The different areas are
food and beverages. lodging, recreation and Travel and
Tourism. Use of leadership approach in hospitality industry :
 Trait theory
 Behavioural theory
 Contingency theory

Organisational responsibility and responsible
leadership
According to Stephaine R. Klein, organisational
responsibilities can be defined as the responsibility of
individual or group towards an organisation so as to ensure its
success and growth in the market. In the cited company
organisational responsibility is necessary which helps in:
 Communicating procedures and plans to staff
 Orientation of new staff
 To satisfy needs of customers by proving services according
to their needs

Continue...
Responsible leadership is also essential in a organisation :
 To initiates actions and plans
 To motivate employees and followers
 To build working environment and to build morale
 To create confidence among employees to work effectively
and efficiently.

Relationship between hospitality organisation,
governance and civil society
The relationship between the “Thomas Cook” organisation with
the government and the civil society is describe values and
behaviour of peoples.
They are helpful in providing resources to the over the people.
Society is also helpful to achieve the targets and business
strategies.
Business, government and society , these all those factors are
influenced by each others and all of them have same objectives
and goals.

The impact of social media on the performance of the
organisation
Social Media is a phrase on which young generation spends a
lots of time, now a days.
It means to interacting with peoples to whom we are not to
meet face to face.
Social Media is also helpful in advertising, publication of any
organisation because in today's generation, everyone is using
social media.

Continue...
Social Media frequently plays as marketing function for
“Thomas Cook”. It is helpful in adding new clients as well as
new customers for business. Because it is related with
international market, to broadened up a business to the world
wide, Social Media is truly helpful to grow up a business.
Social Media Give ample chances to the marketing of product
and services. It is necessary to always post or write
something if you want to increase your following or develop
your business.

References
Chen, C. and et. al., 2012. Emerging trends in regenerative
medicine: A scientometric analysis in CiteSpace. Expert opinion
on biological therapy. 12(5). pp.593-608.
Mair, J. and Whitford, M., 2013. An exploration of events research:
event topics, themes and emerging trends. International Journal
of Event and Festival Management. 4(1). pp.6-30.
Chen, C., Dubin, R. and Kim, M.C., 2014. Emerging trends and new
developments in regenerative medicine: A scientometric update
(2000–2014). Expert opinion on biological therapy. 14(9).
pp.1295-1317.
Adogame, A., 2013. The African Christian diaspora: New currents
and emerging trends in world Christianity. A&C Black.