An Evaluation of the Hospitality and Tourism Sector in Bath City

This report provides an overview of the hospitality and tourism industry in Bath City, England. It examines the current tourism activities and facilities, highlighting the city's popularity for its historical sites. The report identifies challenges faced by Bath, including poor infrastructure, inadequate visitor services, and limited technological advancements. It analyzes the impact of these factors on tourism, discussing economic performance, competitor destinations, and political situations. The study emphasizes the need for infrastructure improvements, better visitor services, and the adoption of advanced technologies to attract more tourists. The conclusion stresses the importance of governmental support and technological integration to enhance the city's tourism potential and overcome existing limitations. References are provided to support the findings and analysis of the report.

Hospitality and tourism
Bath city

INTRODUCTION
• Present study will discuss about hospitality and tourism business of Bath
city in England.
• It will give overview of current tourism activities, facilities in the Bath.
• It will explain challenges faced by region in its development of hospitality
and tourism business.

Current hospitality and tourism industry of Bath
• Bath is the amazing destination in England and
the largest city. It is popular for Roman era bath
houses, drinks, dance.
• Bath is facing issues because of decreasing
number of visitors in the place. The main target
market of the destination is international
visitors.
• Foreign travellers like to visit such places where
they get amazing experience and can enjoy
quality time with their partners.

Challenges
Challenges face by Bath in development of hospitality
and tourism industry
• Poor infrastructure facilities
• Poor accommodation services to visitors
• Poor technological advancement
• Economic performance
• Competitors destinations
• Political situations

Tourism facilities and infrastructure
• Infrastructure development and tourism facilities impact on the travel industry of the nation to
great extent. Tourism always prefer to get amazing accommodation facilities and services in
the destination. They look at the infrastructure facilities and transportation services of the
location before going to any place. Bath is the city where infrastructure facilities are good.
• Poor infrastructure facilities limit growth of tourism industry of Bath. Current rail conditions
or the path is not good.
• There is limited rail networks thus, it creates issues in travelling from one pace to other.
Current situation at Beitbridge border impacts negatively on the tourism industry.
• There are small airports and limited airline networks. Thus, there are limited international
flights fly which limits the travellers to come to this location.

Visitor services
• Travellers come to the destination to enjoy
weather conditions and outside location of
the place. But they prefer to get amazing
services against their paid values. This
give them analysing experience and they
like the place most,
• Visitor services of Bath are not good,
people do not get luxurious services in the
destination. There are many hotels but they
are not advanced.

Current tourism market trends
In the modern era most of the countries
are concentrating on tourism market
trends that helps them in making
changes in tourism industry so that
more visitors can get attracted
towards the location.
• Technological advancement
• Online reservation

Local and national economic performance
• Bath is the city which growth scope is 80.67. It has small local economics. There are many
people those who are self employed because there is limited job opportunities for the
population thus, people have to start their own business. This is the reason that small scale
business are high in the Bath city of England. There is less diversified communities live. Due
to poor infrastructure and transportation medium population is poorly connected with other
nations.
• Nation economic performance of Bath is good, it is in the England which is highly developed
destination. Many visitors come to England and spend high amount. Currently economic
activity of Bath is lower than regional and national rates.

Political situation
• Political condition of Bath is stable.
• Government pays attention on increasing security facilities so
that terrorism activities can be minimized. As compare to other
places,

Competitor destination
• There are many other destinations that are
giving tough competition tot eh Bath city
in England. These destinations are such as
London, Paris, Bristol etc.
• All these places are highly advanced,
government of these destinations have
developed tourist website where people
can get all detail about the place and its
beauty.

Technological factors
• Bath is the small city but the beautiful place. Visitors can enjoy in this
location if cultural and physical resources are being developed in effective
manner.
• Government needs to adopt advance technologies so that it can attract
more consumers.

Conclusion
• From the above study it can be concluded that bath is the beautiful
destination but due to poor infrastructure and transportation facilities
tourism industry is unable to attract more people in the city.
• Government is highly required to take support of advance technologies so
that it can provide more facilities to the consumers and can attract them
towards the destination.