Analyzing the Impact of New Beverages on the Hospitality Sector

This presentation analyzes the influence of new beverages, particularly those related to health and wellness, on the hospitality industry. It begins with an introduction to PowerAde, its market position, and its competition, highlighting consumer preferences for refreshing and health-conscious options like coconut water. The presentation examines the impact of these beverages on the hospitality sector, with a specific focus on the Australian market, where the rising number of tourists and health-conscious consumers are driving demand for innovative drinks. It addresses how companies adapt to changing consumer behaviors by creating appealing products and promoting them through online and social media channels. The presentation also touches on the importance of corporate social responsibility, sustainable practices, and the use of technology to improve workplace efficiency and product quality within the food and beverage industry. The presentation concludes with a list of references.

Source and use information
on Hospitality industry
New beverages on the
market

 The presentation is prepared in regards with
the impact of the new beverages in the
market on the hospitality sector.
 The consumption of coconut water is
highest for maintaining their health.
 As the trends in the beverages has changed
with the time so the changes at the
workplace will be stated.
Introduction

 PowerAde is the sport drink whose
manufacturer is Coca cola as it is the parent
company.
 The major competitor of this product are
PepsiCo’s, Gatorade, etc.
 The product was introduced 31 years ago in
1988.
Overview of the
organization

 The product PowerAde is
providing the refreshing taste so
their demand is increasing.
 The product is also good for the
health and for wellbeing.
 As the people has become
concerned towards their health
so this product is increasing their
sales as it includes Pineapple
Storm ION4+ Coconut water.
Result evaluated from the Task
1

 The competition in drink service has increased
which has affected the hospitality industry.
 The department of the Food and Beverage has to
maintain the high quality of services.
 The number of Hotels and Cafes are increasing so
it is giving the rise to hospitality sector.
New beverages
Impact on the hospitality industry

 In Australia the number of tourist is
increasing so they prefer the new
beverages with the different taste.
 The people over there are very concentered
towards their health so they use to drink
more fruit juice, coconut water, etc.
 The consumer preferences is constantly
changing so company makes the great taste
and reduced sugar to attract more people.
New beverages
Impact at Australia

 By providing the health conscious food.
 By influencing their buying behaviours
towards the energy drink.
 By offering them the great taste.
 By providing the availability of the product
in stores and retail supermarkets so as to
make those easily accessible by the
customers.
Promoting the food and beverage
industry in Hospitality Sector

 The product PowerAde which is the sport
drink promoted through the online.
 The social media plays the major role in
attracting the customers more.
 The customers can even order this drink
online so that it can be more accessible by
the customers.
Use of internet in Hospitality
sector

 The product requires the changes such as
reducing the sugar in the product.
 The company Coca Cola has to put the
major focus towards the corporate social
responsibility.
 The company has to use the sustainable
approaches for the betterment of climate
and the environment.
Changes or improvements to
the workplace

 It can be done by making use of the internet
technology.
 It can be done by saving the natural
resources of the environment.
 The product should use the original
ingredients rather than the artificial
ingredients.
How to improve the quality of
work performance

 Food and beverage industry has expanded
the hospitality industry by providing the
new range of products.
 The product PowerAde is health conscious
so people over Australia is preferring it
more.
 The living standards of the people get
enhanced and the advancement in the
drinks brought development for the
hospitality sector.
Conclusion

 Griffith, G., Gow, H., Umberger, W., Fleming, E., Mounter, S.,
Malcom, B. and Baker, D., 2015. Refocussing on the value
chain perspective to analyse food, beverage and fibre markets.
Australasian Agribusiness Perspectives.
 Lucan, S.C., Maroko, A.R., Sanon, O.C. and Schechter, C.B.,
2017. Unhealthful food-and-beverage advertising in subway
stations: targeted marketing, vulnerable groups, dietary intake,
and poor health. Journal of Urban Health, 94(2), pp.220-232.
 Pollard, C.M., Meng, X., Hendrie, G.A., Hendrie, D., Sullivan, D.,
Pratt, I.S., Kerr, D.A. and Scott, J.A., 2016. Obesity, socio‐
demographic and attitudinal factors associated with sugar‐
sweetened beverage consumption: Australian
evidence. Australian and New Zealand journal of public
health, 40(1), pp.71-77.
References