Analysis of Hospitality Industry: Business and Operational Roles

This report provides a comprehensive analysis of the hospitality industry, exploring various business types such as lodging, food and beverage, events, travel and tourism, and entertainment. It delves into the operational and functional departments within these businesses, using the Red Carnati...Read More

POSTER PRESENTATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1 Analysing the types of businesses and hospitality industry as well as diversity in their
products and services...................................................................................................................1
P2 Determining the range of operational and functional departments for choosing hospitality
business........................................................................................................................................3
P3 Ascertaining the contribution of hospitality industry in national and international economy
.....................................................................................................................................................4
P4 Evaluating different operational roles within hospitality industry.........................................6
P5 Defining the skills required for roles in hospitality industry as well as current skills
shortages......................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The hospitality industry is based on the concept for serving the best quality services and
satisfying the large number of consumers to retain them for the long terms. There are various
types of organisations which are working in hospitality sector have influences in making
adequate ascertainment of operational practices. In the present report, there will be discussion
based on diversity in products and services offered by the types of hospitality industries as well
as skills required to perform roles in such sector. This, industry will grow faster and would have
adequate operational determination that would be effective and adequate in meeting the
contemporary success.
P1 Analysing the types of businesses and hospitality industry as well as diversity in their
products and services
Hospitality sector is mainly based on promoting the business activities by presenting the
adequate ascertainment over the consumer wants and needs. The type of services is developed on
the basis of satisfaction level of buyers. There are various types of hospitality businesses and
have a single motive to serve the best quality services for retaining the consumer on long term
basis such as:
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Figure 1 Types of hospitality industries
(Source: What are the 5 Different Sectors of Hospitality Industry, 2019)
Lodging-accommodation (Hotel): By considering the operational activities which are
being performed in hotel industry is mainly relevant with providing the facilities for
accommodation such as room division as well as restaurant services. Their main motive is for
retaining the higher profitability as well as managing revenue and allocating them to enhance the
quality of services offered by them. They have their own operational culture where large number
of workforce have assigned various duties to serve the best of their efforts among consumer.
Food and Beverage: In accordance with the foods and services industry on which it can
be said that there have been effective management of performance such as food management,
presentation, beverages as well as restaurant management. As per analysing the food
management practices where it initiates with production of food such as using fresh ingredients
organic products as well as appropriate storage which will not affect the quality of food.
Therefore, managing such services will bring them large number of buyers.
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Event: there have been various kinds of vents which are being organised, shared and
cheered by people such as meetings and conferences, entertainment, leisure, sports, wedding,
birthdays etc. these industries requires appropriate number of employees which would have skills
in facilitating the best quality services. Along with this, they are liable to facilitate the services
such as decoration, food and beverages as well as adequate management of business activities.
Travel and tourism: These industries have diversity in operations which is relevant with
facilitate the best services such as air transportation, cruise ships as well as agencies & tour
operations. Determining the time and date of the travel and organising trip for travellers would
be the main priority in terms of setting a long-term relationship with consumers. They have
contacts with the list of hotels, transportation services industries as well as local tour agents to
make people travel and explore the best places.
Entertainment industry: there are various entertainment industries which are based on
delivering the entertainment services such as opera house, circus, amusements parks, movie
theatre, racing course, drama theatre etc. have the positive influences among people. It helps in
communicating the diversities and changes in the culture and tradition in a regional area.
P2 Determining the range of operational and functional departments for choosing hospitality
business.
Red Carnation Hotel having been engaged in operating various activities in the business on
which they have been entitled with operating the various departments which is mainly based
delivering the best quality services among buyers to satisfy their desired needs. This hospitality
business has been operating the chains of boutique hotels in UK, South Africa, Ireland, US and
Switzerland. It has been functioning by facilitating the services such as spa, restaurant,
accommodation, events and meetings, celebrations as well as weeding ceremony facilities.
However, these are the multiple operations which have been conducted by business on which
they have gained reputation as well as created a defined identity in the world. To analyse the
operations which have been performed by the Red Carnation Hotel which is defined such as:
Spa services: This is body treatment which induces sauna, whirlpool, jet bath, steam room,
massage, mud bath, salt scrub, seaweed body wraps etc. to make the body muscle relax and bring
the best health treatment to consumers.
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Restaurant: In this process they used to serve the best quality of services which is based
on, quality of food and beverages, ascertainment of consumer preferences and delivering them
what is desired by them.
Accommodation services: It includes providing the best accommodation services on
which it involves, parking facilities, swimming pool, gardens, rooms etc. room services have
been based on proper arrangements in the rooms, equipped facilities such as air conditioners,
heaters, fan, lightening, bed, table chair etc.
Event services: It includes providing the facilities for meetings, conferences, celebrations,
marriages etc. Therefore, in this case there have been requirement of improving the management
skills which would be adequate and effectives in leading the firm for retaining higher marketable
growth.
P3 Ascertaining the contribution of hospitality industry in national and international economy
As per analysing the contribution of hospitality industries in relation with enhancing the
growth of local, national and international business on which there have been influences of
various activities which are required to be performed. There has been huge contribution of such
businesses in economic development such as:
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Figure 2 Contribution of travel and tourism industries on global tourism
(Source: Contribution of travel and tourism to the global economy from 2016 to 2017, by type of
spending (in trillion U.S. dollars), 2019)
Employment opportunities: in a global context, raise in the hospitality industries such
as travel and tourism sectors, restaurant as well as hotel businesses on which it can be said that
they contribute best employment opportunities (Kandampully, Zhang and Bilgihan, 2015). There
have been various departments which requires human resources to be there and manage the
operational functioning of the business activities.
Local industry development: There have been positive impact on increasing the GDP
rate in an economy as there have been opportunities for the local and small-scale businesses to
have better earning and large consumer segmentation (Significance of Hospitality and Tourism in
a Country’s Economy, 2018).
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Income generation: There have been raise in the living standard of people on which they
have been contributing efforts in generating income (Pirani and Arafat, 2016). Creating wealth in
the society will be adequate and effective in meeting the operational gains in the right time.
Foreign direct investment: It opens the window of opportunities as various or
multinational hospitality industries have been invited to operate the activities in a nation (Kim,
Vogt and Knutson, 2015). Therefore, in this it can be said that, there have been impacts of
various activities which in turn will be adequate in managing the business operations.
P4 Evaluating different operational roles within hospitality industry
To run a hospitality business on which there have been various roles and responsibilities
which requires appropriate number of individual to be performing the duties in the right manner
(Kandampully, Zhang and Bilgihan, 2015). There are various job roles which will be assigned to
the professionals who consist skills and talent to operates such duties as:
Hotel industries Event business Travel and Tourism
 Casino Host
 Front of office
attendant
 Guest relations
manager
 Hotel clerk
 Cruise ship attendant:
 Receptionist
 Reservation agent
 Hotel manager
 Porters
 Valet
 Event manager
 Executive meeting
manager
 Coordinator
 Planner
 Meeting specialist
 Wedding coordinator
 Travelling agent
 Guides
 Tick coordinator
 Ticket booker
 Transportation service
provider
P5 Defining the skills required for roles in hospitality industry as well as current skills shortages
There have been various job roles and duties which have been defining the operational
culture and management of operational practices through improving and motivating the
workforce for better productive efforts (Pirani and Arafat, 2016). there have been influences of
various training and skill development operations which are being used for contemporary
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development in hospitality industries. Therefore, there have been several problems which
indicates higher skills shortage in an industry such as:
High employee turnover: These are the issues which has been faced by various industries,
organisation as well as corporate sectors too. The number of employees leaving the organisation
as well as the number of employees replacing them is defining employee turnover. If the number
of employee leaving the organisations is higher than the replacement of new employees than
there will be higher turnover rate (Kim, Vogt and Knutson, 2015). To overcome with such issues
on which it is required that there must be proper training and development of employees. It will
result in controlling the turnover rates effectively.
Poor team morale: there have been poor management of team which incurs inadequate
operational gains. Motivating staff to have effective flow of operational practices would be better
in improving the employee quality work operations. There are various under performer,
frustrated, demotivated and unsatisfied employees which is due to unhealthy corporate culture
and operational determinations (Kandampully, Zhang and Bilgihan, 2015). To overcome with
such issues there is need to have time to time meetings and communication practices with the
employees which would be beneficial in making adequate operational ascertainment.
Inability to complete: there have been issues presented such as in capabilities of the
organisation in performing the activities. There have been influences of high low performing
hotels and restaurants which have capital and motivation to invest in their workforce (Pirani and
Arafat, 2016). However, in this case there have been various issues which defines the decisions
top be made for competitive wage, higher skilled workers etc.
CONCLUSION
On the basis of above report, on which it can be said that there has been various
contemporary development in the hospitality in an economy. There have been various industries
which are current operating in various location which involves hotels, travel and tourism
businesses, event planning as well as operating a restaurant business. Along with this, there have
been analysis over the Red Carnation Hotel and the operating departments. Therefore, it has also
defined various job roles and skills required in a hospitality industry.
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REFERENCES
Books and Journals
Kandampully, J., Zhang, T. and Bilgihan, A., 2015. Customer loyalty: a review and future
directions with a special focus on the hospitality industry. International Journal of
Contemporary Hospitality Management. 27(3). pp.379-414.
Kim, M., Vogt, C. A. and Knutson, B. J., 2015. Relationships among customer satisfaction,
delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism
Research. 39(2). pp.170-197.
Pirani, S. I. and Arafat, H. A., 2016. Reduction of food waste generation in the hospitality
industry. Journal of Cleaner Production. 132. pp.129-145.
Online
What are the 5 Different Sectors of Hospitality Industry. 2019. [Online]. Available through :<
https://www.soegjobs.com/2016/09/07/different-sectors-hospitality-industry/>.
Contribution of travel and tourism to the global economy from 2016 to 2017, by type of spending
(in trillion U.S. dollars). 2019. [Online]. Available through :<
https://www.statista.com/statistics/298060/contribution-of-travel-and-tourism-to-the-
global-economy-by-type-of-spending/ >.
Significance of Hospitality and Tourism in a Country’s Economy. 2018. [Online]. Available
through :< https://inurture.co.in/blog/significance-of-hospitality-and-tourism-in-a-
countrys-economy/ >.
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