Analysis of Hospitality Provision in Travel and Tourism (BUS 101)

This report delves into the multifaceted relationship between hospitality and the broader travel and tourism industry. It begins by discussing the interdependencies between these sectors, emphasizing how hospitality enhances tourist experiences through accommodation, food, and transport. The report then analyzes the implications of integration within the hospitality industry, examining how integration strategies have affected various hospitality businesses, including cost integration, economies of scale, and market share. The analysis covers both horizontal and vertical integration, including backward integration, and their impacts. The report also explores how hospitality businesses, such as Marriott International and Intercontinental Hotel Group, are influenced by these integration strategies. The report concludes with a discussion on how these strategies affect the operations and overall business performance within the hospitality sector. Finally, a business plan is developed, justifying decisions linked to the target market and including operational requirements.

HOSPITALITY PROVISION IN
TRAVEL AND TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discussion on the interrelationships between the hospitality and wider travel and tourism
businesses. ..................................................................................................................................1
TASK 2 ...........................................................................................................................................3
2.1 Analyse the implication of integration to the hospitality industry and how has affected a
hospitality business. ...................................................................................................................3
2.2 Discussion on integration has affected a hospitality business. ............................................4
TASK 3 ...........................................................................................................................................6
3.1 Develop the rational for selected project clearly justify decision linked to target market....6
3.2 Description on develop the plan hospitality business that includes the operational
requirements of the business. .....................................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality in travel and tourism works as to enhance the number of tourist destination
that has to be visited with the pure comfort of accommodation, food and transport (Sheehan,
Grant and Garavan, 2018). With the advent of technological advancement the working of the
enterprise get impacted. The hospitality services affects the working of the enterprise in the huge
context. Thus, hospitality and tourism generates the income in variety of ways. This is the
another advantage relates with hospitality and tourism industry and the tourism industry got
benefited in order to enhance the working of the enterprises in the huge context.
In addition to this, there is need to discuss the interrelationships between hospitality and wider
travel and tourism, analyse the implication of integration to the hospitality and discuss how it
impacts over hospitality business. The main aim of this report is to consider the business
activities effectively so that working of the firm can be conducted in better manner.
TASK 1
1.1 Discussion on the interrelationships between the hospitality and wider travel and tourism
businesses.
Travel and tourism sector-
Being the junior consultant with the PKF hotel experts and line manager focus on the
tourism business that can affect the working of the industry in the huge context. The hospitality
industry is one of the larger part of the travel and tourism. This is the vast business that helps the
firm in order to achieve the one common goal so that things can be done in better and efficient
mode. It provides the necessary and desired product and service to the customers. This is the
industry that is a larger part of the enterprise and it is known as travel and tourism. It is vast
group business with one common goal and the main motive is to provide essential or desired
product and services to travellers (Calhoun, Neill and Douglas, 2018). It has become the civilian
industry in the world. The Travel and Tourism plays the essential role in order to attract the
tourist so that the brand image of the firm can be sustained for the longer period. Tourism is the
act of travel for purpose of not only the recreation but also the provision of the servces in the
well and accommodate manner.
1

Travel and tourism industry are divided into the major parts as lodging operations,
transportation services and retail stores etc. This will help the enterprise in order to bring long
term sustainability in the market. There are number of the firms and they are having common
goal is to provide necessary and desire products and services to travellers. On the other hand,
travel and tourism is the crucial part so that business activities can be done in the appropriate
manner.
Hospitality provision-
Tourism is the integral part of the hospitality industry. These term can be defined as
various kind of rules and regulations in terms to providing the services to the customers. It has
helped in order to understand the roles and responsibilities to the firm so that expectations are to
be met in the effective manner. The hospitality services is the food, drink and other privileges
that some firms are providing for the visitors at the major public events. The hospitality sector
needs to properly understands the customer segments so that better things can be done in the
better mode (Mejiaand et.al., 2018).
In addition to this, the hospitality industry works as to put the consideration over the hotel
clerks, restaurant managers, bar manager and better services are needed to be provide so that all
things can be done in effectively. It is industry that involves the high level of customer service so
that it is possible to receive the better outcomes. The long term demand can be catered in the
hospitality industry with help or providing the expert services.
Interrelationships between Hospitality and Travel and Tourism-
The both of the industries are interlinked to each other and it can be said that without the
hospitality industry there is no tourism industry and it has large gap so that better things can be
conducted. Like travel and tourism sector hospitality sector is also one of the best growing
industries in the world. This both industries are interlink to each other and they must need to
provide the essential services to the customers.
Under it, the customers of travel and tourism sector provide the facilities like restaurants, resorts
and hotels that all come direct relation with both of the industries. In this, Hospitality sector
provides the recreational facilities to customer of travel and sector. This both of the industries
and service industry. In this, human touch lay the essential role in terms to enhance the customer
satisfaction. Under it, there is reason that travel and tourism sectors tries to have their own
services and it might impact the operations of the both sectors. This kind of facilities comes
2

under the satisfaction of integration strategy for travel and tourism sector. Furthermore,
hospitality industry can be considered as the firm that plays the role of suppliers for Travel and
Tourism.
In this term, it can be said that the bond between the guest and host can be called as hospitality.
The experience of the customer are quite satisfactory and it becomes the easy and enjoyable due
to hospitality sector. In addition to this, it can be said that quality of services plays essentials role
in both of this industry. Under this, customer are needed to treated in with the care affection and
their demand should be analysed so that they can be able to deal with the services in the efficient
manner. On the other hand, it can be said that the staff member of the hotel must be careful at the
time of dealing with the customers.
Furthermore, it can be stated that history, culture society and economy all are those
factors that will help in getting the customers loyalty and satisfactions. There are various big
enterprise who has the business in both countries. In addition to this, the company in travel and
tourism have the long term collaboration with the enterprise in hospitality provisions. IN addition
to this, it can be said that the having the presence in both sector will be beneficial and easier for
the customer and the enterprise.
TASK 2
2.1 Analyse the implication of integration to the hospitality industry and how has affected a
hospitality business.
Integration- The term integration in the travel and tourism industry occurs at the time
company owns or control more than one of the distribution process (Tung, Tang and King,
2018). In addition to this, integration occurs at the time of separate people and things are
brought together. This term can be defined as action and process of integrating so that all
activities can be done in the effectively. This term has integrated the hospital provision at the
huge context. On the other hand, integration can be termed out as the assistive for the enterprise
because it is helpful for the cost advantage to enterprise. In addition to this, the major focus of
the hospitality industry should work as to build strong and fruitful relationship with the
customers in order to promote the sales of goods as well services. In addition to this, the
integration must be adopted by the firms in order to get the global exposure. There are mainly
two kind of the integration as are-
3

Horizontal integration- It is the process by means of which a enterprise can able to ensure the
growth and increase in the production of the goods and services in manner to be the supply
chain. On the other hand, it can be said that the enterprise can go for the horizontal integration
with the meaning of acquisitions and mergers. This is the term that will be helpful in order to
organise the each things in the better manner.
Vertical integration- under this kind of the process, the differ members of the supply chain are
responsible in order to be responsible for producing the differ products and services. This
integration will help the customer in order to do the things in the better and efficient manner.
Thus, this affects the working of the enterprise in terms to manage the each thing in the
proficient mode. It works as tour operators works as to acquire the travel agency that process as
to have the arrangement of flights, cruises and hotels and this all must be owned by the tour
operator. On the other hand, vertical integration in travel and travel and tourism is also inclusive
or risk that expands to other product and services along with the supply chain.
Backward integration- It allows the business to obtain control over the suppliers and improve
the supply chain in the industry so it can help to bring longer term efficiency. The enterprise
works as to merge with and acquire their supplier in terms to gain strategic advantage over the
competitors and lower the cost. With help of acquiring the suppliers and the firm should work as
to have reduction in cash flows and weaker operations.
2.2 Discussion on integration has affected a hospitality business.
The integration has affected the working of the enterprise in the huge context. There are
number of the hospitality business that has affected the hospitality business as are Marriott
international, Accorhotels, and various internation hotel groups, Greene king, Marston's PLC,
Heineken and Whitbread etc. thus, this impact can be defined in the following manner as are-
 Cost integration- The tools as hotel management are no longer difficult to access as they
once were in terms with cloud computing bringing to the enterprise level management. In
order to manage the daily operation at the hotels is not that easy job. In terms to achieve
the sustainable pricing advantage so that all things can be conducted in the effective and
efficient manner. For example- Marriott hotel uses the cost integration in terms to attract
the customer in the market, it must be done in order to gain the competitive advantage in
the market.
4

 Economy of scale- The economy of the scale refers to the ability of the business to have
reduction in result of business size, production size and standardization. The hospitality
service must provides the effective work and it all depends on the individual skills so that
things can be done in the proficient manner. For ex- The intercontinental hotel group
works as to impact the working of the enterprise with help of bring the reduction in the
size of the business, production and standardization so that over all thinsg can be
conducted in better approach.
 Interest in market share- The market share of the hospitality business also plays the
crucial role in order to garb the attention of the customers. This will help the enterprise in
order to conduct the things in effective and efficient manner. In addition to this,
hospitality sales are differ from the consumer good sales due to markets tangible and
intangible products. The market share affects the working of the enterprise in the huge
context. In addition to this, the interest rate affects the working of the enterprise in the
huge context. The higher the interest in market share will be beneficial in order to attract
the customers for the longer period. This all things will be helpful in order to deal with
the things in the effective and efficient manner. For example- The enterprise as Greene
King has the competitive share in the market and that affects the working of the industry
in the great manner. This all things bring long term growth to the enterprise.
 Technology- In this, the technology provides the service industry the effective role so
that all things can be conducted in the effectively. These tools have emerged the complex
and diverse distribution landscape. With help of pricing transparency and the increased
competition it is essential to have the use of technical advancement so that things can be
conducted in the effective manner. The goal of the digitalisation of the service will be
imperative to conduct the things in the great manner. The social media has the profound
impact over the hospitality industry. It s high cost, labour intensive industry with means
to understand the different guest within the specific period of the time.
 Improved quality- It is the responsibility of the hospitality industry to bring
improvement in the quality of the services so that all things can be conducted in effective
mode. The quality is the things that helps to bring streamlined operations and all other
things will be improved so that all things can be conducted in the better approach. On the
5

other and, the major focus of the hospitality industry works as to build strong and fruitful
relationship so that there can be promotion of the sales of goods and the services.
 Standardization- This is the process of implementing and developing the technical
standards and it also relates with the firm, users interest groups and standard enterprise so
that all things can be conducted in the effective manner.
TASK 3
3.1 Develop the rational for selected project clearly justify decision linked to target market.
The present report is based on the Hospitality services named as the Hotel Monticello and
it is located in the Las Vegas in New Mexico can be known as Monticello it is listed National
Register of Historic places. Thus, Hotel brought in 1918, rebuilt in 1919 and operating in the
year of 1976. On the other hand, it works as to provide the accommodation services to the
customers. This also provide the services of restaurant and it is medium sized enterprise. This
hotel has the maximum capacity of 40 rooms. It is one of the best among providing luxury
services to the customers. They use to take regular expansion with help of conducting the
original purchase in terms of money. The potential target market must be considered as wealthy
people, business people and middle age people. They are marketing their product and services
with the help fo online marketing strategies so that wide range of attraction can be grabbed. The
main motive is to get rid of the debts. In order to be relevant stakeholder there are numerous
beneficial aspects as are-
Owners- Making the money.
Management- Less stress and better communication.
Staff- Better focus on the job.
Customers- satisfied and happy returns.
3.2 Description on develop the plan hospitality business that includes the operational
requirements of the business.
Business plan- The Monticello hotel must take various initiatives to pursuit of excellence and
financial success with the help of uncompromising service and integrity. This firm has decide to
venture into the hospitality industry by establishing the own hotel.
Executive summary- The hotel Monticello is an American firm and it is kind of television
series that is created hosted and narrated by the ramsay. This hotel is situated at the good
location and it has stunning room. This is effective hotel in terms to provide the greater
6

accommodation services to the customers. This affect the working of the industry in the huge
context. The main aim of this hotel is to customer centric approach so that long term
profitability can be generated. Thus, it is essential to state the hotel operation in size, function
and cost.
Service & Amenities- At the Hotel Monticello, the hotel providers take care of everything and
the main role is to improve the quality of the stay of all guests. There are various number of the
small things that makes the holiday unforgettable. This hotel provider the number of the
services and amenities and these as are-
 Enjoy the panorama on the terrace.
 Free access of swimming pool.
 Pick and drop facilities
 Banquet hall
 Gym
 Gaming zone
Vision statement- The main aim of this enterprise is to provide the effective quality services to
the customers. Furthermore. The vision is to be prime selection of guest, associate and
stakeholders. They want to take the number of the initiative with help of which they are able to
grab the attention of the customers.
Mission of enterprise- The main aim is to lead the tourism sector in the sustainable
development and to inspire the other with help of providing accurate and prosperous
hospitality. To have the implementation of implementation of innovative and creative means to
satisfy guest.
Business structure and organisational chart-
The organisation structure of the hotel is flat and they are working in terms to provide the
satisfactory services to the firm so that all things can be conducted in the better approach. With
help of it all things can be conducted in better and proficient mode.
7

SWOT analysis of Hotel Monticello-
Strength-
 Extensive experience and a vast scope of business.
 Strong proper portfolio.
 Effective customer's retention schemes.
Weakness
 High level of debts.
 Little global market share.
 Lack of flexibility due to large size.
Opportunities
 Formation of strategic alliances
 Focussing on research and development
 The expansion in internation market.
Threats-
 To have the adverse changes in the macroeconomic climate
 loss of key talent and key personnel.
Market trends-
The global hotel demand of the industry is driven by the economic growth and the increasing
trend of the for the domestic as well global travel. There are number of the industries that works
as to track the performance inclusive of the revenue per available room.
Target market-
8

In this, the target market is the number of the competitors who works as to bring the effective
services so that all things can be conducted in the better approach. The main aim of this firm is
to target those firm who can bring better working to the enterprise.
Competitive advantage- The Hotel Monticello is taking number of the initiative in terms to
provide the quality services so that competitive advantage to the enterprise can be enhanced.
This will be helpful in terms to conduct the things in the better approach.
Marketing strategy- This is the term that help to provide the plan of action so that all other
things can be undertaken in the better approach. These as are-
 Product- The Hilton provides the hospitality services in terms to have luxury hotel
chains. Thus, services of the hotel chain must be maintained by the customer relations.
 Place- The Hotel Monticello is expanding in the various countries. With the help of
focussing over the emerging markets they are able to gain the competitive advantage in
the market. This will be helpful in order to gain the customer satisfaction.
 Price- The price range of the hotel varies with the value added service as extra Wi-Fi,
parking, food and exclusive services. With help of providing the quality services in the
affordable price the all things can be conducted effectively. In order to make it effective,
the firm will adopt the penetration pricing.
 Promotion- The Hotel Monticello should take the number of the initiatives in terms to
take the better and effective promotional strategies so that it is possible to provide the
exclusive services and customer satisfactions. In this, promotions must be done with
help of social media, online marketing etc.
Sources on income- The source income means to provide the best accommodation services to
the customers so that they can able to live in the better and appropriate mode.
Sales forecast- The term sale forecasting is the process works as to impact the future sales. The
accurate sales forecast enables the firm to predict long term and short-term performance. It is
based on the location of the hotel and the services.
There will be following offering as are-
First year- $600000
Second year- $900000
Third year- $1,500,000
Pricing- This system is based on the thing that what is obtainable in the industry. In this,
9

products are needed to be avail at discounted rate in order to reward the loyal customers. The
effective pricing will always work as to attract the customer in the longer term.
Advertising- The Firm must take the advertising approach in terms to attract the target market
so that they must takes the initiatives in order to serve the firm in the better and effective
approach. This will help to conduct the things in the better and effective approach.
Expansion strategy- The firm need to take various initiatives in terms to expand the business
activities in the effective manner.
CONCLUSION
Based on the above report it can be concluded that hospitality provision plays the
essential role in order to run the business activities in proficient manner. The present report has
develop the business activities and plan of Hotel Monticello. In this present report the following
things are to be covered as are travel and tourism sector and hospital provision so that all things
can be conducted effectively. Thus, report should focus over the things as are business plan and
rational for selected project so that all things can be conducted in effective way. Furthermore,
implication of cost integration will be effective in order to bring the systematic working in the
enterprise.
10

REFERENCES
Books and Journals
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: A macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism
Themes. 10(1). pp.28-41.
Calhoun, J.R., O’Neill, M. and Douglas, A.C., 2018. An Examination of Second Language
Education Provision Among US and European Hospitality and Tourism Management
Schools. Journal of Hospitality & Tourism Education.
Mejia, C and et.al., 2018. Hospitality and tourism experts' perspectives on Chinese independent
tourists' US service expectations through a mobilities lens. International Journal of
Tourism Research.
Tung, V.W.S., Tang, M.F.C. and King, B.E.M., 2018. Tourism industry career prospects and the
business environment: E vidence from C anada and M acau. International Journal of
Tourism Research.
Filimonau, V. and Brown, L., 2018. ‘Last hospitality’as an overlooked dimension in
contemporary hospitality theory and practice. International Journal of Hospitality
Management. 74. pp.67-74.
Sigala, M., 2018. Implementing social customer relationship management: A process framework
and implications in tourism and hospitality. International Journal of Contemporary
Hospitality Management. 30(7). pp.2698-2726.
Salihoğlu, G. and Gezici, F., 2018. Geography of suppliers in the hospitality sector: The case of
Alanya. Tourism Management. 65. pp.41-54.
Han, H. and Hyun, S.S., 2018. What influences water conservation and towel reuse practices of
hotel guests?. Tourism Management. 64. pp.87-97.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: A macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism
Themes. 10(1). pp.28-41.
ONLINE
11

Integration in Tourism Distribution Channels and Bargain Power of Tour Operators over
Accommodation Establishments: TUI and Thomas Cook Cases. 2018. [online] Available
through:<https://wnus.edu.pl/ept/file/article/view/4912.pdf>.
12