Hospitality Provision in Travel and Tourism Sector: Fine Dine Report

This report presents a comprehensive business plan for a Fine Dine restaurant in London, designed to provide high-quality food from various cuisines such as Italian, Indian, Thai, and Mexican. The report begins with a rationale for the project, highlighting the growth potential of the hospitality sector and the opportunities for new ventures. It then details the concept, emphasizing the restaurant's objective to enhance customer satisfaction. Market research is discussed, including the importance of understanding market trends and customer expectations. The target market is identified as middle and higher-class individuals visiting London. The business plan outlines the restaurant's location, scale, funding sources, and the products and services offered. Design aspects such as ambiance, culture, and branding are addressed, followed by operational strategies, including staffing, compliance, and promotional activities. The report concludes that the hospitality and tourism sectors are interconnected, emphasizing the importance of rationale and a detailed business plan for the success of new ventures. The report includes references to relevant academic sources.

HOSPITALITY PROVISION
IN TRAVEL AND
TOURISM SECTOR
(TASK 3)

Table of content
• Introduction
• Rationale for selected hospitality project
• Business plan
• Conclusion
• References

Introduction
 Hospitality sector is the industry which provides food and accommodation services to the
travellers and visitors of other countries.
 These visitors are attracted by the destinations, attractions etc. which are marketed by the
tourism sector companies.
 The travel and tourism and hospitality sector is interconnected in providing effective
services to the visitors during their journey in order to enhance their satisfaction and
experience.
 This presentation will cover a rationale for a selected project along with a plan for a
hospitality business which includes the operational requirements of the business.

Rationale for selected hospitality business
 Hospitality sector is growing at a rapid speed due to having a wide scope in their services.
 The entrepreneurs can start a new business in this sector due to having opportunities of
improving the profit and sales.
 These new ventures of entrepreneurs includes fast food, cafes, coffee shops, mainstream,
fine dining etc.
 The rationale for the development of new restaurant which is Fine dine is discussed on
further slides

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Stage 1: Development
1. Concept
General Idea: The idea behind starting this restaurant is to provide good quality based food
products to the customers of London in order to enhance their satisfaction and experience.
The chosen location for this restaurant is London as a large number of people travel to
London for their personal and professional purposes. This restaurant can be proved
advantageous for the entrepreneur as London is having rich culture, marvellous scenes,
exotic locations etc. which attracts the customers from different locations. This restaurant
will provide food products and recipes of different countries such as Italian, Indian, Thai
and Mexican.

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 Objectives: The objective of Fine Dine is to enhance the satisfaction and experience of the
customers by serving them with the good quality based food products.
 Vision: “To become a well known restaurant in the world by creating values for the
employees, owners and guests.”

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2. Market Research
Importance: Market research is beneficial for the Fine Dine in determining the trends and changes
going on in the market as well as among the customers. This is essential for the restaurant as they can
provide the food products to customers accordingly in order to ensure their satisfaction. Market
research is beneficial for the Fine Dine in determining the trends and changes going on in the market as
well as among the customers. This is essential for the restaurant as they can provide the food products
to customers accordingly in order to ensure their satisfaction. The restaurant can determine the needs,
requirements, demands and taste of customers so that the restaurant can fulfil the needs of their
customers effectively.
 Area of research: The area of research is to identify the customers expectations from the restaurant
so that the strategies can be developed accordingly.

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Research tools and methods: The research data for conducting the market research will be collected by
using the secondary data sources such as censuses, internet, media sources etc. Primary secondary
sources will not be used as the restaurant is new in market.
Stages: Market research involve 5 stages which are:
 Definition of the problem
 Strategy development for resolving the issues
 Development of research design
 Collection of the data
 Report presentation

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3. Target Market
Fine dine restaurant is targeting the middle and higher class people who prefers to
visit the UK for their personal and business purposes. The company is targeting
the customers who desires to get good quality food at affordable packages such as
youth, travellers, college groups, newly wedded couples etc.

Business plan
The business plan for the selected hospitality business is as follows:
Stage 1: Development
 Location: The selected location for this restaurant is near London Eye as this place is full of
people from UK and other countries. Also a large number of people visit London due to the
famous attractions and landscapes. This location is easily accessible to the customers due to
located at central location.
 Scale: This restaurant is medium sized firm which will provides different types of food products
to the customers such as Italian, Indian, Thai and Mexican. The restaurant will also provides the
services such as internet access, separate room for parties and family of customers, AC rooms
etc. to the customers for their comfort in taking the food. The restaurant is located in two floor
building in which one floor has balcony view of the London eye.

Business plan
 Funding: The restaurant has decided to collect the required funds from different sources such as
Bank loan, Angel investors, Mortgage loan providers etc. for gathering the funds required for
performing the business operations. Some of the funds will be collected through these methods
whereas remaining funds are provided by the entrepreneurs.
 Products and services: The hotel is providing food products to the customers from different
countries. The food types and dishes are mainly from Italian, Indian, Thai and Mexican
flavours due to which restaurant can attract more number of customers.

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Stage 2: Design
Ambience: The interior of the restaurant is decorated in order to attract the customers.
The main entrance is designed in shape of an Arc and the environment of the restaurant
is well lighted with colourful lights, soft music playing and fragranced.
Culture: The culture of the restaurant should be rich and healthy in order to ensure the
good experience and satisfaction of the customers in taking the services. The restaurant
will provide the food to different cultured people so culture should be accordingly
managed by firm.
Brand: The restaurant should provide the good quality based products to customers in
order to achieve high brand image and reputation.