Contemporary Hospitality Industry: Business Types, Skills, and Impact

This report provides a comprehensive overview of the contemporary hospitality industry, focusing on various business types such as food and beverage, accommodation, travel and tourism, and entertainment. It examines the significant contribution of the hospitality industry to the GDP, particularly in the UK and EU, highlighting its role in providing direct and indirect employment and generating revenue for the government. The report details the operational and functional departments within a hospitality business, using Langlry castle hotel as a case study, and emphasizes the interrelationships between these departments for achieving long-term success. Furthermore, it discusses the importance of licensing and franchising in the development of the global economy and identifies various operational roles within the industry, along with the essential skills required for these roles, such as communication, research, time management, problem-solving, and teamwork. The report also addresses the skill gaps that exist within the industry and suggests ways to address these gaps to enhance organizational productivity. Desklib provides past papers and solved assignments for students.

Unit 1 The
Contemporary
Hospitality Industry

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Different types of business within the hospitality industry....................................................3
Contribution of the hospitality industry.................................................................................4
Operational and functional departments in hospitality industry.............................................4
Interrelationships of the operational and functional units......................................................5
The importance of licensing and franchising in development of global economy.................6
Different operational roles......................................................................................................6
Examine the skills required for roles within the hospitality industry.....................................7
Skill gaps and their impact on the organisation......................................................................8
Ways to address these skills gaps...........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
Hospitality industry can be defined as broad category of fields and important part of service
industry. It includes food and drink service, theme parks, lodging, event planning, travel and
tourism (Calinaud, Kokkranikal and Gebbels, 2021). Langlry castle hotel is considered for this
report. The discussion related to various types of business organisations in hospitality industry
are discussed. They contribute to local, national, international market are discussed in the report.
There are various departments of hospitality business are also evaluated in the report. There is
need of some skills that are required to work effectively in hospitality organisation are discussed
as well as shortage of current skills is also discussed.
MAIN BODY
Different types of business within the hospitality industry
It is seen that hospitality industry is broad and includes the following types of business
organisations. The following are discussed below:
Food and beverages: It is important to note that food and beverages constitutes a major
part of service under hospitality industry as people stay and they love to have healthy food. In
relation to Langlry castle hotel they provide healthy and hygienic food to the customers so that
they are able to attract the customers in an effective manner.
Accommodation: They hotels provide place for accommodation. It is important to provide
they facility that provides shelter to all the clients (Kotera, Adhikari and Van Gordon, 2018). It is
one of the basic feature that is being provided by Langlry castle hotel in order to retain the
customers. The rooms have all the facilities and comfortable rooms that enhance the experience
of customers.
Travel and tourism: It is necessary to note that travel and tourism is essential part of
hospitality industry. There are specific guide that help the customers to travel and they tell they
about the history and famous things about the place. Along with that transportation facility is
also provided to the customers so that they can enjoy the trip.
Entertainment: It is necessary to take proper care of the entertainment of the customers. It
helps them to spend the time and have fun. The various ways used by Langlry castle hotel are as
follows:
 Music: Music helps to entertain the guests and they enjoy the moment with soft music.

 Sports: The sports activities helps to engage the guests and also help them to interact
with other people.
All these services are essential part of hospitality industry. It is necessary to provide the best
services to the customers so that they are able to enjoy their trip and revisit the hotel.
Contribution of the hospitality industry
Hospitality industry contributes in a significant manner to the GDP of UK. Europe is
considered as number one tourist destination. It is seen that there is direct as well as indirect
employment provided by the sector and it helps in development of the nation. tourism, the
hospitality sector is known as 3rd largest economic activity in EU (Sonawane, 2021). It is
analysed that 80% of employment is EU is provided by hospitality and tourism. It helps to
provide opportunity to the people who are in need. Along with this it is a good source of
revenuer for government and it is examined that it comprises 3% of GDP of UK. It helps to
attract tourist and that is the reason there is development in infrastructure. It is important for the
growth and development of national and international market.
Operational and functional departments in hospitality industry
Operational department: All the core operations are carried on by the operations department in
hospitality industry. They manage the work in such a manner that the organisation is able to
achieve goals and objectives in successful manner. Operational departments in Langlry castle
hotel are as follows:
Front Office Department: The front office department is responsible to greet the guest
and welcome them in hotel. In relation to front office department of in Langlry castle hotel the
executives are multi tasking and have ability to deal the guests effectively and to serve them in
an appropriate manner (Eissner and Gannon, 2018).
Food and beverage department: This department is responsible to provide food and
beverages to the customers. Food creates impression of the hotel. It is seen that in Langlry castle
hotel the taste and quality of food both are taken at utmost care. It helps to satisfy the needs and
wants of customers and provide them food at right time.
Housekeeping department: They are responsible to maintain clean and hygienic
environment in hotel. In relation to Langlry castle hotel housekeeping department cleans the
room every time guest leave the hotel so that clean rooms are being provided to guests.

The functional Department: To complete the work on time and in an effective manner there is
need of functional department. It is seen that various functional departments work in a
coordinated manner to achieve the goals and objectives in time. The various departments under
Langlry castle hotel are discussed below:
Purchase department: All the purchase related to materials required in order to provide
best services to customers are prepared by the purchase department. The aim of Langlry castle
hotel is to get these raw materials at affordable price so that they are able to achieve economies
of scale.
Accounting department: it is necessary for an organisation to maintain the finances and
keep a check on inflows in outflows. In regard to Langlry castle hotel they hire professionals in
the field of finance so that they are able to manage money in an effective manner. They prepare
budget and a short that it is properly followed so that there is no confusion related to monetary
transactions.
Marketing department: marketing is one of the important activity of a business
organisation. In relation to Langlry castle hotel they take care that they are able to reach more
and more customers and attract them to enhance the sales organisation for the hotel is also
switching to digital modes in order to get advantage over the competitors and give goals and
objective successfully.
Human resource department: employees are known as human resource of the organisation.
The human resource manager of an organisation plays a vital role in managing the employees
and motivating them in order to make them productive (Jooss, Burbach, and Ruël, 2021). In
relation to Langlry castle hotel they provide them so that are able to complete the assigned work
effectively
All these are the departments that help a hotel to successfully achieve the goals and
objectives.
Interrelationships of the operational and functional units
It is necessary to note that success of an organisation depends on coordination of all the
work that is done by them. It is important to note that all the work is carried on by the
operational department and the functional department provide support to them. In relationship to
the hotel this corporation and interrelationship among them helps to achieve long-term success.
The interrelationship is discussed below:

 The food and procurement departments take help of marketing department in order to
know about the taste and preference of the customers. In relationship to the hotel the
marketing department conducts research of the customers and then provide details to the
food and procurement department for that they are able to provide best to the customers.
 The finance department is related with front office department (Elshaer and Marzouk,
2019). It is helpful for them to keep records of the customers so that they are able to
create bills effectively.
 Human resource department is necessary and helps to provide training to all the
departments so that they are able to manage the work in an effective manner. All the
conflicts are solved by the human resource department.
The importance of licensing and franchising in development of global economy
Businesses use international franchising as a growth strategy to extend their operations,
increase production, and achieve success. The concept of a franchisor marketing franchising
branding operations is referred to as "franchise." It is seen that Langlry castle hotel is able to
develop their firm by using the franchising plan in an effective manner. A licensee is a means
through which the order licensing events of an organisation have legal rights to protect their
intellectual property against the licensor (Tay and Frimpong, 2017). The individual who owns or
controls the property is the firm's licensor.
Different operational roles
The operational roles in Langlry castle hotel are as follows:
Marketing & Sales: It is important to note that marketing executives play a vital role in an
organisation. They have to analyse the trends in market and provide best to the customers. It is
seen that marketing department in Langlry castle hotel provide support to the sales department.
They work together to achieve success of the organisation.
Accounting department: The professionals under accounting department work to formulate
budget for the organisation. It is seen that they check the inflows and outflows so that the
organisation is able to manage money in an effective manner. The finance department plays an
important role in Langlry castle hotel.
Housekeeping department: It is important to take care about the cleanliness of hotel and that is
done by the housekeeping department. They take proper care of all the requirements of the guests

(Bratton, and Watson, 2018). They are support workers but play a vital role in Langlry castle
hotel.
Front desk services: The executives for front office take care that they develop good relations
with the customers. It helps to create good relations with customers and create good impression
on them that is helpful for the Langlry castle hotel.
Kitchen staff: The staff takes care about preparation of food so that customers are able to provide
best to the customers so they are loyal for the organisation.
All these are role of staff in hospitality industry. It is important to provide best to the
customers.
Examine the skills required for roles within the hospitality industry
There is requirement of some skills in the staff members in order to perform in an effective
manner. The various skills are necessary to achieve the goals and objectives in an effective
manner and those skills are discussed below:
Communication skills: it is important for a person to have effective communication skills
in order to build relationship with the customer as well as to market the goods and services
effectively. Employees of marketing department as well as front office department needs to have
effective communication skills so that they are able to attract more and more customers (El-
Gohary, 2020).
Research skills: it is important to you know about the nature and wants of customers as
well as to know about the trend that is going on in market. There is requirement of resort skills
by marketing department so that they are able to know about the choice of customers and provide
them according to the same and this enhances the satisfaction level of customers.
Time management skills: each and every person working in hospitality organisation needs
to have ability to manage time. It helps to complete the assigned work in time and achieve the
goals and objectives successfully. Opposing that is able to manage time effect gets more benefits.
Problem solving skills: the human resource department of the organisation must have a
will to manage the conflict arising among the people. It is important to note that by following the
issues of employees the organisation is able to achieve success and enhance productivity of the
organisation (Manning, 2018).

Team working skills: All the work is divided and complete in team. There is need of
effective team working skills so that the staff members of hotel are able to coordinate and work
on the assigned task in an successful manner.
These are the skills seem in staff members of Langlry castle hotel. All these skills when
used effectively helps the employees to achieve goals and objectives in a successful manner.
Skill gaps and their impact on the organisation
Business environment is dynamic and this is the reason there is need of skill enhancement
in the employees. The skills required by the employees in hospitality organisation are discussed
below. The skill gaps are as follows:
 Employees need to enhance their digital marketing skills so that they are able to use new
channels and marketing and attract customers in an effective manner (Goh and Jie, 2019).
 There is regular update in the technology and there is a skill gap seen in technical skills
of the employees. It is important to note that technical skills help to enhance the
productivity of the organisation and employees are able to perform better.
 There is lack of effective decision making skills seen in employees. The employees must
be having ability to respond to acceleration effective manner and deal with the same
effectively (Filimonau and Brown, 2018).
 The staff members must also have critical thinking skills as it helps them to deal with the
situation and work effectively.
All of these are skill gaps that pose several problems for the organisation and have a
damaging effect on its success rate. So, in attempt to eliminate the talent gap, there are a few
recommendations for the company to consider in terms of finding a suitable solution and
improving their talents.
Ways to address these skills gaps
It is seen that the employees must be given proper training that helps them to enhance their
skills. It is seen that there are courses that must be undertaken by the employees of the
organisation so that they are able to develop their digital skills and help the organisation. The
hotel uses new technology in order to serve the customer needs effectively (Gebbels, Pantelidis,
and Goss-Turner, 2020). So technical assistance must be provided to the employees in order to
deal with the customers effectively. Staff skills can be improved by offering frequent training to
help them improve their talents. Give them training on how to use the most modern software and

require them to take frequent exams. Keep personnel up to date on current events and how to
engage with guests. In addition, the employees' knowledge and regular incentives might help to
close skill gaps (Peshave and Gupta, 2017). When these talents are fulfilled and people are able
to develop them, no one can obstruct their progress and the organization's success at the same
time.
CONCLUSION
From the above report it is concluded that hospitality industry is a wider in scope. It is
important to note that there are various services that are part of hospitality industry. In this report
there is discussion related to various types of services under hospitality industry. It is important
to note that the industry contributes to local, national and international market. The operational
and functional work is done by the staff members. All the departments and work done by them is
discussed in the report. As well as the interrelationship among them is shown in this report. The
different operational roles are discussed in this report. There is evaluation related to skills that
are required to perform the work in hospitality industry are mentioned in the report. The gap of
skills are also identified and the ways to overcome them are discussed in the end of this report.

REFERENCES
Books and Journals
Bratton, J. and Watson, S., 2018. Talent management, emotional labour and the role of line
managers in the Scottish hospitality industry: A roundtable discussion. Worldwide
Hospitality and Tourism Themes.
Calinaud, V., Kokkranikal, J. and Gebbels, M., 2021. Career advancement for women in the
British hospitality industry: The enabling factors. Work, Employment and
Society, 35(4), pp.677-695.
Eissner, S. and Gannon, J., 2018. Experiences of mentoring in the UK hospitality sector. Journal
of Human Resources in Hospitality & Tourism, 17(3), pp.296-313.
El-Gohary, H., 2020. Coronavirus and Halal Tourism and Hospitality Industry: Is It a Journey to
the Unknown?. Sustainability, 12(21), p.9260.
Elshaer, A.M. and Marzouk, A.M., 2019. Labor in the tourism and hospitality industry: skills,
ethics, issues, and rights. Apple Academic Press.
Filimonau, V. and Brown, L., 2018. ‘Last hospitality’as an overlooked dimension in
contemporary hospitality theory and practice. International Journal of Hospitality
Management, 74, pp.67-74.
Gebbels, M., Pantelidis, I.S. and Goss-Turner, S., 2020. Conceptualising patterns of career
commitment: the leaving process in hospitality. International Journal of Contemporary
Hospitality Management.
Goh, E. and Jie, F., 2019. To waste or not to waste: Exploring motivational factors of Generation
Z hospitality employees towards food wastage in the hospitality industry. International
Journal of Hospitality Management, 80, pp.126-135.
Jooss, S.T.E.F.A.N., Burbach, R.A.L.F. and Ruël, H.U.U.B., 2021. Talent management
innovations in the international hospitality industry. Bingley, UK: Emerald Publishing
Limited. Ahead-of-print.
Kotera, Y., Adhikari, P. and Van Gordon, W., 2018. Motivation types and mental health of UK
hospitality workers. International journal of mental health and addiction, 16(3),
pp.751-763.
Manning, L., 2018. The value of food safety culture to the hospitality industry. Worldwide
Hospitality and Tourism Themes.
Peshave, J. and Gupta, K., 2017. Challenges in the career progression of women in Hospitality
Industry-a review of literature. International Journal of Commerce and Management
Research, 3(2), pp.158-165.
Sonawane, U., 2021. The Impact of Customers' Expectations on the Cross-cultural Marketing in
the Hotel Hospitality Industry: A Comparative Study of the UK and India (Doctoral
dissertation, Cardiff Metropolitan University).
Tay, G. and Frimpong, K., 2017. Examining the Contributions of the Older Workforce in the UK
Hospitality Industry. Journal of Academic, p.13.