This report provides a comprehensive analysis of the business strategy of Staysafe Elephant and Castle Hotel. It begins with an introduction to business strategy and its importance, followed by an examination of the macro environment using frameworks like PESTEL analysis. The report then assesses the hotel's internal environment and capabilities using SWOT and VRIO frameworks, evaluating strengths, weaknesses, opportunities, and threats. Furthermore, it applies Porter's Five Forces model to analyze the competitive landscape of the hotel industry. Finally, the report discusses the use of various strategic planning concepts, models, and theories relevant to the hotel industry, offering insights into how the hotel can achieve its goals and maintain a strong competitive position. The analysis covers the influence of government policies, economic factors, social trends, technological advancements, environmental considerations, and legal regulations. The report also includes a stakeholder analysis and stakeholder mapping, and it concludes by synthesizing the findings and offering strategic recommendations.