Hospitality Business Toolkit Report: Communication and Strategies

This report provides an analysis of the hospitality business toolkit, focusing on key aspects such as functional roles within the sector, including marketing and sales departments. It examines different communication methods, including verbal and non-verbal communication, and their effectiveness within an organization. The report also reviews the coordination and integration within a business, specifically using Carnival Corporation as a case study, highlighting the importance of effective communication in maintaining the value chain and achieving organizational objectives. The report concludes with recommendations based on the findings and emphasizes the importance of interdepartmental relationships and communication strategies in the hospitality industry to strengthen the value chain and generate profits. The report also includes references to relevant academic sources.

The hospitality
business toolkit
(Activity-4)

Content
• Introduction
• Functional roles within the hospitality sector
• Communication methods and levels used in an organisation
• Review of Coordination and Integration within a business
organization
• Effectiveness of different communication methods
• Valid judgements and recommendations
• References

Introduction
Hospitality industries involves the business of lodgement, travel,
entertainment, beverages and food, tourism and arts. Hospitality
renders all the services which which gives extra care and comfort to the
customers and measure requirements of clients. Hospitality states those
services which includes convincing the customers as they are very
special to the company and warm welcome of those customers

Different functional roles within the hospitality
sector
Marketing and sales department: The
marketing department of Carnival
Corporation & plc execute all the
activities for promoting the services and
products with the help of advertisements,
pamphlets, social media marketing etc.
whereas sales department of Carnival
Corporation & plc continuously work for
boosting sales.

Different communication methods and levels
used in an organisation
Communication acts as an essential
element is growth of a business.
As information and views are
distributed in a considerable
manner that bring clearness and
transparency in the organisation,
which leads to attainment of
goals in given span of time.

Continue…
Different methods are used by Carnival Corporation & plc are as
under:
Verbal and non verbal communication: Verbal communication is a
type of communication under which informations are transmitted
face to face i.e. through oral communication via telephone etc.
Although in non verbal communication information is passed by the
ways of gestures, signs etc.

Review of Coordination and Integration within
a business organisation
With the help of effective communication and functional department
interrelationship value chain can be properly maintained of Carnival
Corporation & plc as there is no communication gap between
functional departments. By effective communication all the
departments tend to work collectively which leads to attainment of
organisational objective in a considerable manner.

Effectiveness of different communication
methods, integration and monitoring within a
specific department
Various communication methods helps in monitoring and integration
of overall departments. It helps in strengthening the value chain of
Carnival Corporation & plc as there is no hurdle in communication
so due to which solution can be obtained in no time and this leads to
attainment of overall organisational objective in an effective and
considerable manner.

Valid judgements and recommendations
There are different functional roles in the organisation, so interrelation
of those roles are essential for maintaining integrity and corporation.
Various communication methods are used for communication so
that to monitor overall department and to achieve organisational
objectives within a given time frame. An effective communication
strengthen the value chain in the organisation which leads to
generation of profits.

References
Alegre, I. and Berbegal-Mirabent, J., 2016. Social innovation success
factors: hospitality and tourism social enterprises. International
Journal of Contemporary Hospitality Management.
Bavik, A., 2016. Developing a new hospitality industry organizational
culture scale. International Journal of Hospitality
Management,58, pp.44-55.

Thank You