MRK335 - Business Development: Sales Presentation on Breakfast

This presentation focuses on the strategic use of complimentary breakfast within the hospitality sector as a tool for customer acquisition and satisfaction. It outlines the benefits of offering this service, including its ability to attract customers, enhance the company's image, and build brand awareness. The presentation highlights how complimentary breakfast can be incorporated into packages to increase revenue and improve customer loyalty. The analysis includes references to relevant literature and discusses the service's appeal in the Canadian market, emphasizing its role in competing with rivals and driving sales within the industry. The presentation suggests that providing additional services, such as complimentary breakfast, is essential for long-term success in the hospitality industry.

Marketing:
Hospitality
Industry
Complimentary Breakfast

Introduction
• In hospitality industry the company mainly deals with
the services, which will enable the company to grow
in the market.
• The popularity of the company depends upon the
satisfaction that the consumers received in the
process (Study.com, 2020).
• The company can attract the customers if they are
providing any type of additional services to the
customers.
• The quality of the service can be improved with the
help of the feedback that the company takes from the
consumers (Kandampully, Zhang & Bilgihan, 2015).

Complimentary Breakfast
• The hotel often provide complimentary breakfast to the customers. These
automatically attract the customers from the marketplace. The hotel often
extend the timeline to serve the breakfast so that the customers can enjoy
it.
• The additional service is provided to the customers which enable them to
expand in the market and assist the hospitality company to grow in the
market.
• The service help the company to become popular in the marketplace.
• The customers get attracted and feel satisfied with the help of the service
provided by the company.

Complimentary Breakfast
• The service can be avail in the package of $250 to $750 in Canada.
• These is essential for the growth of the company in the market and
to accomplish what they have intend to obtain in it.
• The company provide some or the other additional service so that
they can attract the customers towards them and help them to
expand in the process.
• The complimentary breakfast that the company is providing to the
customers can be included within the package that the company is
providing to them.

Advantage of the Service
• These will help the company to become popular in the market and
customers will be willing to avail the service from the company (Ivanov &
Webster, 2017).
• The customers will be able to avail the service as the service is included in
the package so the company will be able to generate revenue in the
process.
• These automatically enrich the company’s image in the market and help
them to lure the customers towards them (Leonidou et al., 2013).
• These enables the company to build in the awareness with in the
customers.

Conclusion
• These is essential for the company to provide additional
service, so that they can compete with the competitors in
the market.
• The company will be able to lure the customers from the
market and will be able to generate revenue in the
process.
• Helps in building the awareness within the customers so
that they can play with the mind of the customers to avail
the service.

References
• Kandampully, J., Zhang, T. C., & Bilgihan, A. (2015). Customer loyalty: a review and future
directions with a special focus on the hospitality industry. International Journal of
Contemporary Hospitality Management.
• Study.com. (2020). Hospitality Industry: Products & Characteristics - Video & Lesson Transcript
| Study.com. Retrieved 2 February 2020, from https://
study.com/academy/lesson/hospitality-industry-products-characteristics.html
• Ivanov, S. H., & Webster, C. (2017). Adoption of robots, artificial intelligence and service
automation by travel, tourism and hospitality companies–a cost-benefit analysis. Artificial
Intelligence and Service Automation by Travel, Tourism and Hospitality Companies–A Cost-
Benefit Analysis.
• Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and capabilities
as drivers of hotel environmental marketing strategy: Implications for competitive advantage
and performance. Tourism Management, 35, 94-110.