Conference and Exhibition in Hospitality: UK Destination Report

This report provides a comprehensive analysis of the conference and exhibition sector within the UK hospitality industry. It begins by defining and explaining the sector, focusing on the key purposes of conferences and exhibitions in the UK. The report identifies and evaluates specific venues used for these events, such as Craig Y Nos Castle and Glasgow Conference Centre, and assesses the resources utilized, including venue selection, speaker bookings, and marketing strategies. Furthermore, the report offers recommendations for additional resources that could enhance future events, emphasizing the importance of technology, attendee experience, and sustainable practices. The conclusion summarizes the key findings and underscores the significance of conferences and exhibitions in driving industry growth and fostering connections within the hospitality sector.

Conference
and
Exhibition
in
Hospitality

Table of Contents
INTRODUCTION...........................................................................................................................3
Define and explain the exhibitions and conferences sector in the context of your chosen
destination...............................................................................................................................3
Examine key purpose of conference and exhibition at this destination.................................3
Identify and evaluate specific venues used by conferences and exhibition at the destination5
Evaluate the resources used by specific conference or exhibition held at your chosen
destination...............................................................................................................................6
Make recommendations for further resources that could be used at future events................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Conference refers to meeting and interaction of selected group of people to discuss a
particular agenda. On the other hand, exhibition is well organized presentation and display of
specific things (Rogers and Davidson, 2015). These two are important sources of profits in
hospitality industry. Medium to large scale hotels make halls which are booked by customers for
conducting conferences and exhibitions. The chosen destination is United Kingdom. Further, this
report will throw lights on concept of exhibitions and conferences, their key purposes,
identification and evaluation specific venues used. Furthermore, evaluation of resources used by
a specific conferences and exhibitions along with recommendations for resources to be used for
future events (Barrows and Tamblyn, 2012).
Define and explain the exhibitions and conferences sector in the context of your chosen
destination
Conference is a meeting held to exchange information or to discuss matters in a formal
way. It is a arrangement made in advance according to requirements of concerned parties. It may
extend to number of days. The group of people may or may not have common interest.
Exhibition is a public display of work such as artisans products, paintings, cultural nature work
etc., that have been created skilfully. It provides a place where huge number of buyers and sellers
can meet and make profitable deals.
London has many great hotels which are famous for their service, events are one of them.
It has earned £18.1BN through number of conferences and exhibitions held in last year. It is not
necessary that these can be arranged in hotels only. There are separate and independent places
that are specifically built for such events. Companies and other organizations often have
meetings and conferences to discuss resolutions and objectives. Exhibitions are basically done by
schools, colleges, art gallery etc. to showcase the talent and art.
Examine key purpose of conference and exhibition at this destination
Conference and exhibitions are done for some objectives. These should be assessed to
know the scope where improvements can be made to get desired results. Hence, various key
purposes of a consumer show are as follows:
 Brand profile: The identity of an entity is expressed through its brand recognition and
image worldwide. Organizations work its way to increase its brand position in the

market. London is one of the well established countries which has many famous brands.
Through exhibition, its value and position can be increased (Bladen and et. al., 2012.).
Further, conference help in getting feedbacks of key people which can be used to design
the structure. This is value for value. Further, this helps in creating a brand of London.
This will help in development of the country.
 Creating new contacts or leads: New connections are important for collaboration for
further expansion of business. Earlier, businesses used to collect data for forming
association through old techniques which can not be used in current times. London is a
country that attract investors in huge numbers. Exhibitions are great to meet new people
and engage them in corporations.
 Quality of conversation: The speech that is delivered at conferences and exhibitions
leave first impression in the minds of delegates attending such events. It shows the
quality of knowledge of the team involved in putting things at right place. This helps
creating focus on subject matter of the discussion (Richardson and Butler, 2012.).
 Volume of visitors: One of the prime objective is to attract huge number of visitors to
attend programs. This will not only help in high profits but also impact sales and business
of other sectors in hospitality industry. There are many other services such as food, water,
chairs, venue etc. they get a chance to earn income. London conducts huge number of
government and semi government conferences and exhibitions to attract tourists and local
people.
 Efficiency of design and build: Organizations from different industries including
hospitality face problems of wastage of different kinds of resources. Conferences are
place where important agendas are discussed to improve efficiency. This will contribute
to infrastructural development of London (Bowdin and et. al., 2012).
 Overall visitor experience: Every conference and exhibition have aim of adding more to
visitor's experience. The persons who attends such events, eventually get some kind of
queries and questions which needs to be resolved in the conference only. This will help
in making London a great place for other countries to organize exhibitions and
conferences.

Identify and evaluate specific venues used by conferences and exhibition at the destination
Conferences and exhibitions are executed in every country where group of people
collaborates for the specific motive. Conferences and exhibitions are two different kind of events
which are organised by the event planner for different purpose. Conferences are basically
organised for formal meeting and official work in which business related people interact with
each other for business growth (Caffarella and Daffron, 2013). On the other hand, exhibition is
considered as the social event in which one specific company organises exhibition in which their
product and services are sold to customers with exchange of money. Therefore, it is required by
event manager to identify and select specific venue for both kind of events. Some of these
venues are defined as below:
Craig Y Nos Castle, Wales: This place is the Castle of Victorian country which consist
number of rooms. This place is basically used exhibition which are organised by the event
managers on different themes. The place is highly surrounded with the nature and traditions
which provides best experience to visitors and guest of the conference (Lin and Lin, 2013). It is
one of the most attractive and approachable places in London which is famous for its beautiful
views and architecture. The consumer show conference will attract many visitors to visit in the
place for have a look at what the exhibition offers.
Glasgow Conference centre, Scotland: This place is very broad in size which can be
used for both the purposes that is conference and exhibition. It also consist of four star hotel.
This place is designed in a iconic structure which is called as Armadillo by the localise people. It
is one among the attracted location of United Kingdom which is preferred by event planners.
Museums, London: With the changing time, two museums named as The science and
Natural History are also used by legal authority for using similar place for conferences and other
formal events. It has been analysed that this place is preferred by professionals for conducting
some formal meeting, and dinners (Dunjić and et. al., 2012). It can be said that both of these
museums are having sufficient space in which event manager can easily conduct meeting without
facing much difficulty. Along with this, it has been analysed that this place can be for two or
more events at the same time.
On the basis of above specified different venue for conferences and exhibition, it can be
said that all of them are much popularise places of United Kingdom which can be used by
manager for conducting effective events.

Evaluate the resources used by specific conference or exhibition held at your chosen destination
There are several resources which is required by a person for conducting a conference
and exhibition in Craig Y Nos Castle, Wales, London. Following are the resources that are very
helpful in managing conference and exhibition :-
Selecting a venue : Before arranging an exhibition, it is very important for organisers to
select a venue for that, so that they can conduct their activities. Also they have to keep
some points in mind before conforming the bookings, as the place is big enough that all
the guests will get adjust easily. Further, it must be easily approachable and attractive
(Go and Zhang, 2017).
Booking conference speaker : Also the second step in this is that they have to take care that
they must book speaker for exhibition. This will help them in giving proper sound
system to the venue, so that all the guest can get the information clearly which is
provided in exhibition. They must be in sufficient quantity with added features so that
everybody can listen to all the important information that is being exchanged at these
programs.
Mailing marketing and promotion : After setting the venue and collecting other resources,
it is required for organisers to adopt effective promotional activities (Lee, Lee and Joo,
2015). This will help them in collecting crowd for their exhibition. This also help them
in making people aware about the information which they are going to provide there.
Various promotional tools can be used to for connecting with customers and make new
clients who will use the services.
Choosing right Technology : After doing all the essential work, it is also important for the
organisers to adopt right technology. This will help them in effective use of hardware
which they are using their venue, like speakers. Further, digital technologies must be
added for operating it easily (Happ, 2015).
Improving attendee experience : As it come to the day of exhibition and conference, it is
very important for organisers to keep in mind that the visitors and attendee will get good
experience, so that the up coming days of exhibition will also get hit and retain ample
number of customers. There must be all required items to enable them to enjoy the time
and show at exhibition. Further, feedbacks must be taken to know their opinions and
suggestions which can be used to make the service even better.

Make recommendations for further resources that could be used at future events
Organizations that have business of events of conferences and exhibitions need to use
number of resources to produce a great event. Further, these must be according to requirements
of customers, and customised services should have enough funds and other equipments along
with technologies. Moreover, challenges are unavoidable and inevitable and may continue to
exist in future as well. Conferences and exhibitions can use resources for future events. There
may be some events that may have to arranged at huge level so the requirements of sources
increased. The resources that can be used are various technologies at advance level which are
safe to use and cost effective. Further, these must be reliable and durable in order to use it again
and again. Along with this, venue is another important aspect as the whole structure of
conference and exhibition is set on that. Without a perfect place, no such events can be held.
Furthermore, basic items must be there to make attendees feel comfortable. They must feel
worthy of being presented there. Hence, arrangements have to made accordingly. Along with
this, there are certain resources that can be used for number of times, these should be bought and
maintained for their longer use (Laesser and Crouch, 2016).
CONCLUSION
From the above report, it has been concluded that it has been concluded that conferences
and exhibitions are required for meeting and interaction of people. This helps in discussing
important topics which will help in improving current efficiency. These are the services that hold
great impact, hence, it is important to assess the key purpose and its contribution in the country.
Further, venues are focal point which attracts huge people. A location should be good and clean,
further, costing and accessibility together with availability should be assessed. Along with this,
various resources should be analysed and examined which would be appropriate to use.

REFERENCES
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Barrows, H. S. and Tamblyn, R. M., 2012. Problem-based learning: An approach to medical
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Bladen and et. al., 2012. Events management: An introduction. Routledge.
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Dunjić and et. al., 2012. Conference attendees' satisfaction: Evidence from Belgrade
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Go, F. and Zhang, W., 2017. Applying importance-performance analysis to Beijing as an
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Happ, E., 2015. Consumer behaviour study on international conference tourism in
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Laesser, C. and Crouch, G. I., 2016. Segmenting markets by travel expenditure patterns: The
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Lin, C.T. and Lin, C.W., 2013, October. Exhibitor perspectives of exhibition service quality.
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