Consumer Behavior and Insight: Factors and Trends in Hospitality

This report delves into the intricacies of consumer behavior and insights within the hospitality industry, examining various factors that influence customer decisions and attitudes. It explores cultural, social, personal, and psychological factors, highlighting their impact on consumer choices. The report also analyzes the changing consumer trends driven by digital technology, including the use of social media and online platforms. It provides insights into how businesses like Premier Inn adapt to these trends. Furthermore, the report concludes by summarizing the key findings, emphasizing the dynamic nature of consumer behavior and the importance of understanding these factors for effective hospitality management. The report also references various academic sources to support its claims and analysis.

Hospitality Consumer
Behavior and Insight

Table of Content
• Introduction
• Different that influence consumer behaviour and attitudes.
• Consumer trends are changing due to the impact of digital technology.
• Factors that influence consumer behaviour and attitudes are changing and driving trends
in hospitality.
• Conclusion
• References

The background of hospitality is contrast of relationship between a guest and host, as to
receive the guest by host and provide the services in terms of their health care, personal care
and other aspects to satisfy their expectation and fulfil their needs and wants (Gibson and
O’Rawe., 2018). The term consumer behaviour is examine about the individual qualities
that includes the demographics, geographical and behavioural variables that helps to
understands for targeted customers.
Introduction

A Consumer Behaviour is a type of physiological process it all related with emotion of the
consumer. As in hospitality sector, consumer used to depends upon the tangible services
from hotels and medical firms , where Premier Inn is kind of luxury hotel as well as they
generally provides their services are product to making the guests satisfied by accomplish
their needs and wants. Therefore, there are some factor which create an impact on the
consumer behaviour which are elaborated below:
Different that influence consumer behaviour and
attitudes.

Culture factor:It highlights about the combination of beliefs, moral values, tradition and
language as well as laws which is execute by the overall community of peoples. As culture
play a vital role in consumer behaviour impact such as:
Sub culture: According to this culture, it forms a group of people whose having similar
kind of values and traditions where it can be segregated in terms of nations, religions and
geographical perspective (Ivanov and Webster, C. eds., 2019). In the situation of Premier
Inn, they can identifies their customers on the basis of traditions and nationality culture
based to target the customer.:
Cont..

Social Factor: This factor is represented the another important set of influences for the
consumer behaviour. It also plays an important role in consumer behaviour to impact on
their decision making as:
● References groups: Through this social factor references group indicates the
capability of consumer behaviour. The Premier Inn, to promotes their service
quality in terms of range where people can approach on the basis of their income or
affordability.
Cont..

Personal Factor: The number of personal factor impact the consumer behaviour.
● Occupation: Through this factor, it determine the individual consumer background in
professionalism as well as it create affect to the goods and services of buying consumer.
For Premier Inn, the occupation of their customer is matters as they only target who
having strong professional background in terms of wealth where to afford the services.
● Economic Situation: Every condition is matters for organisation where financial or
economic condition of customer is not stable it will create an impact in purchase power.
Cont..

The changing of customer trends through the existence of digital technology for hospitality.
As this section is explained on the context of Premier Inn hotels such as follows:
● Decreased the customer attention: Now a days many resources are optimised through
advanced technologies such as mobiles, laptops and more influencing resource is
internet (Gursoy., 2019). For Premier Inn, the can be suffer to not contacting with their
customer if the resources provides overall information and they change their minds.
Consumer trends are changing due to the impact of
digital technology...

Chatbox: By having the advantages of Chatbox digital trends in the hospitality
industry where it helps to maker engage with the customer by sharing of messages
in terms of information collection or feedback related. The Premier Inn, they own
websites through which they usually interact with customer by provided the
service related information and clear up their queries.
● Social Media for repo management: The presence of social media helps to building
the reputation or generating awareness about the brand value of particular organisation.
Cont...

● Culture factor On the basis of Culture factor value of individual person perception
which affect the human wants (Li, Ma and Qu., 2017). Each cultural factor provides the
identification of their tradition, norms and what rituals they follows in hospitality
industry.
● Social Factor Within the perspective of social factor Premier Inn evaluates their
customer on the basis of attitude, some of important group of their family, friends and
co-workers where their experience and feedback matters for Premier Inn hotels.
Factors that influence consumer behaviour and
attitudes are changing and driving trends in
hospitality. ...

● Personal Factor For the consideration of personal factor, it mainly highlight the
perception of people about the service it either can be positive or be negative. As for
Premier Inn they focuses towards the lifestyle, taste and preferences of their customer.
● Psychological factor: This factor works on structure of motivation, perception,
learning experiences and attitude beliefs (Kandampully, Zhang. and Jaakkola., 2018).
Motivation enhance to boost or positive influence towards accomplish for objective.
Perception generates inner sense power for making decision through judging and create
an image in mind. Learning and Experience plays different role for example when
consumer buy product and services from experience point of view and learn through
that of positive and negative aspects. Attitude and beliefs depicts for customer
perspective as how they react at the time of buying product and services.
Cont...

From above report of the Hospitality Consumer behaviour and insight has come to conclude
where different factors get impacted through social, culture, personal and physiological it
makes highlight the various aspect that indicates changing in consumer behaviour in
hospitality industry. Technological impact creating fluctuation due to changing trends such
as existence of social media platform, mobile gadgets evolution. Apart from it
psychological factor also plays vital role in overall segmentation to measure consumer
behaviour through motivation, perception, learning and experience as well as attitude and
belief. The behaviour of consumer and attitudes changing on the basis of social, culture and
personal factor as per time accordingly.
Conclusion