Analysis of Consumer Behavior: Hospitality Industry Report

This report delves into the factors influencing consumer behavior within the hospitality industry. It explores the impact of personal, social, and cultural factors on consumer choices, including personality, lifestyle, and reference groups. The report highlights the role of psychological factors, such as loneliness and social integration, in shaping consumer decisions. Furthermore, it examines the influence of digital technology, such as the Internet of Things and robotics, on consumer trends and expectations within hotels like the Canary Riverside Plaza Hotel. The conclusion emphasizes the evolving nature of consumer behavior due to technological advancements. The report also provides references to academic resources that support its findings.

Hospitality Consumer Behaviour Insight
LO1 (P1 & P2)

Table of content
 Introduction
 Different cultural, social, psychological and personal factors that influences consumer behaviour and decisions
 Consumer trend are changing due to impact of digital technology
 Factors influences consumer behaviour and changing trend
 Conclusion
 References

Introduction
The main focus of business organization is on individual and group of person who helps
to run a business by purchasing products. The subject of such presentation is description
of different factors which influences tourism consumer behavior and attitudes while
choosing a hotel industry.

Description of cultural, social and personal
factors
Consumer behaviour consider analysis of needs, cost, quality, quantity, beliefs, values and etc.
that selects a product and use it properly. There are many factors which influences travel and
tourism behavior that are as defined:

Personal factors
This contains personality, occupation, age, economic condition, lifestyle and self concept
which affected consumer buying behavior This is important for people to select best product
and services as per their perception which helps to get products.

Social factors
This contains reference groups, role and status, family,
lifestyle etc. that influences consumer behavior

Cultural factors
This is consider as set of perception, values, wants and behavior which is learned by
individual and group from families and critical situation. This also involves subculture,
social class, religion, social class etc. influences decision of purchaser.

Psychological factors
Psychological factor: This is related with psychology such as loneliness, social
disruption, bereavement, work environment, social integration marriage status
etc. where individual and group select product and service.

Consumers Trends Are Changing
In current environment, technology is increasing continuously which has
adopted by organization to attracts the people and groups for getting products
and services as per changing trend. In context to Canary Riverside Plaza
Hotel, differnt types of digital technology is adopted by management which
has impacted on consumer behaviour such as:

Integration of internet of things
This become important in hospitality industry as it helped
to improve the capabilities and organizational performance
by attracting customers.

Robots:
Robots: This is another use of digital technology which are adopting by
hospitality workplace to make work easy and fast that influences people also.

Factors influences consumer behaviour and changing trend
In Hospitality industry there are many factor which influences decision of customers in
order to select best one services. For example, Customers wants hotel services by
considering personal, psychological, social and cultural factor which helps to get the
services as per their perception and increase organisation productivity.