Analysis of Consumer Behavior in the Hospitality Industry Report

This report delves into the intricacies of consumer behavior within the hospitality sector, examining the stages of consumer decision-making, from initial need recognition to post-purchase evaluation. It emphasizes the importance of marketers in understanding and mapping the consumer's path to purchase, highlighting factors that influence buying decisions, such as economic, personal, social, technological, and marketing mix elements. The report discusses the psychological and economic factors influencing consumer choices, with a focus on how businesses can leverage this knowledge to enhance sales and customer satisfaction. It concludes by emphasizing the significance of consumer-centric strategies in the hospitality industry, underscoring the value of providing relevant information to guide consumers towards making informed purchasing decisions. The report provides real-world examples and relates theoretical frameworks to practical applications, offering valuable insights for hospitality professionals.

CONSUMER BEHAVIOUR AND INSIGHT

TABLE OF CONTENT
• Introduction
• Stages of Consumer Decision Making
• Importance of marketer in order to map a path to purchase
• Conclusion
• References

Introduction
• The consumer behaviour and its inside is a general related term used by human behaviour for
creating an increase and providing effectiveness of the products and all their services provided.
Generally it helps in increasing the amount of sale of business in organisation by particularly setting
some goals and objectives. The sale of organisation generally depends on all the buying decisions
which are related to the products as well as the services. Then usually such promotional activities
are used for development and customer expectations are wet through creating such substructures

P1 Stages of consumer decision making for a product and services
The decision making power in consumer is generally used by them for identifying their own desire
and needs. Also gather information and evaluate any other substitute which can be e part of the decision
making and purchase decision. There are several psychological and many economical factors that can
also influenza customer. This will directly attempt over the people who are manufacturing such kinds of
products and which will attract them in making the perfect buying decision

Cont.…..
• This model is one of the most strongest an influential cars designed by the company and
it has many different elements which makes it into the list of several customers as their
buying decision. Some of these elements are mentioned below:
• Pre-purchase
• Purchase
• Receive
• Post purchase

Cont.…..
• Some factors which are directly associated of making decision levels of customers are explained
below:
• Extensive problem solving
• Limited problem solving
• Routine response behaviour

P2 Importance for marketer in order to map a path to purchase
• The path map is actually a journey map which is usually used by all the customers for making a
correct decision in the mapping considering the fact that such products attracts a customer. This
part generally starts from customers making research about the product, then it is the
responsibilities of the marketers to give the correct and healthy information which will influence
them in making a stronger purchasing decision towards the product of company. There are
several factors which are involved in understanding this decision making of customers since the
requirement which are generalized have to be satisfying in nature

Cont.…..
• There are some particular factors which influence the decision making and some of them are mentioned
below:
• Economic factor
• Personal factor
• Social factor
• Technology
• Marketing mix

Conclusion
• From the above mentioned PPT it has been concluded that consumers have always preferred the
organisation which has created a decision making information in market. Any organisation gets
attracted by launching a new product giving out a new service, making customers analysing and
identifying their needs and collect information. This will be directly new in unless and until the
correct products purchased with the proper satisfying and experience level

References
• Bian, X., And et.Al., 2016. New insights into unethical counterfeit consumption. Journal of
business research. 69(10). Pp.4249-4258.
• Venkatraman, v., And et.Al., 2015. Predicting advertising success beyond traditional measures:
new insights from neurophysiological methods and market response modeling. Journal of
marketing research. 52(4). Pp.436-452.
• Liobikienė, g., Mandravickaitė, J. And bernatonienė, J., 2016. Theory of planned behavior
approach to understand the green purchasing behavior in the EU: A cross-cultural
study. Ecological economics. 125. Pp.38-46.

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