Consumer Behaviour and Marketing Trends in the Hospitality Industry

This report delves into the realm of consumer behavior within the hospitality industry, with a specific focus on Hotel J.W. Marriott. It explores the multifaceted factors influencing consumer decisions, including cultural, social, personal, and psychological aspects. The analysis encompasses the impact of these factors on marketing strategies and consumer trends. Furthermore, the report examines the role of technological advancements, such as central light regulations and smart appliances, in shaping customer experiences and driving profitability. It emphasizes the significance of online platforms for advertising, the importance of efficient service, and the need for hotels to adapt to evolving consumer demands. The conclusion underscores the impact of consumer behavior on decision-making and the crucial role of market research and technological advancements in the growth of the hospitality business.

Hospitality Consumer Behaviour and Insight

Introduction
Consumer behaviour refers to the study carried out
by the individual or the group which aims to create
the strategy associated with the sales and purchase of
the organization.
Use of its goods and services which can help in the
generation of the change in the strategic formulation
to bring out the customers to achieve the outcomes in
the organizational context.

cultural, social, personal and psychological factors that influence
consumer behaviour and attitudes
Cultural factor: Cultural factors which are affecting the marketing trends which can change the
cultural effect which helps in improving the source and ways to compete with the different
marketing trends which help in flourishing the business opportunities, various ways through
which cultural diversity reflects like appointing members of various cultures which can reflect
cultural diversity which can cope up with the cultural diversity and aims for better working of
Hotel J.W Marriott. Marketing trends which reflects the opportunities which can reflect the
cultural diversity which can help the Hotel J.W Marriott to evaluate the diversity and make
necessary changes in the growth of the Hotel J.W Marriott.

Social factor
: Social factors which can affect the marketing trends of Hotel J.W Marriott are not meeting up
the requirements as per the needs of the customers there are many customers in the society with
different cultures and beliefs which can affect the mindset of the consumers and changes the
trends of Hotel J.W Marriott.
Social factors changes the mindset of the customers and can help in the development of the
Hotel Marriott

Personal Factor
: Personal Factors which can affect the consideration of the personal beliefs depends on liking
and disliking of the individual which can affect the consumers behaviour.
Personal liking depends upon the mood of the individual which can affect the Hotel industry.

Psychological Factor
: This depends on the psychology of the
individuals which can be affected by
various means like personal behaviour can
be changed through use of social media or
any group of friends which can affect the
thinking.

consumer trend
Customer trend changes with a very short span of time. There are trends which needs the
scenario of the hospitality industry. J.W. Marriott has affected the development of the technology
in the hotel industry(Dileep and Mathew, 2017).
As the technology has advanced there must be various technological updated winch must be
advanced in the hotel industry which can attract the customers which helps in the benefit
generation to the industry various technological updates such as the central light regulations,
regulating various smart appliances with the help of tablets or smart gadgets which can keep the
comfort of the customers can help in the profit generation of the customers.

Cont..
Advertisement done on online platform can help the firm with the improved results and can help
in the bringing the profit generation of the Hotel Marriott.
Technical advancement can help in the generation of the workers with the technology which can
help them to do the work faster and better. Updation of the websites availing various offers and
discounts can attract the customers. Consumer demands of the reliable and faster service for the
better and effective strategy which can help hotel to achieve better customers

Conclusion
This study concludes that the changes brought by the factors which are responsible for consumer
behaviour are responsible for the various decision making process which can validate the growth
of hotel.
An advancement in technology can bring about the change in market research strategy which can
provide a result as the advancement of the firm.

References
Al-Janabi, A.S.H. and Mhaibes, H.A., 2019. Employing marketing information systems for the
success of small and medium enterprises: A field study of some Tourism and Travel companies in
Baghdad.
Dileep, M.R. and Mathew, V., 2017. Marketing of Tourism Industry: Enhancing Services through
Marketing Mix Elements. In Strategic Marketing Management and Tactics in the Service
Industry (pp. 304-329). IGI Global.