Consumer Behavior: Factors Influencing Trends in Hospitality Industry

This presentation delves into the realm of consumer behavior, specifically within the hospitality industry. It meticulously examines the various factors that significantly influence consumer choices and trends. The presentation highlights the impact of cultural, social, personal, and psychological factors, emphasizing how these elements shape consumer behavior. Furthermore, it explores the influence of technology, such as virtual and augmented reality, and direct booking engines, on current trends. The presentation also discusses emerging trends, including solo and cultural trips, and provides references to scholarly articles. The conclusion underscores the importance of understanding these diverse influences to effectively cater to evolving consumer preferences and maintain competitiveness in the dynamic hospitality landscape.

CONSUMER
BEHAVIOUR

INTRODUCTION
 Consumer behaviour is the study of consumers and
the processes they used to choose, use (consume), and
dispose of products and services,
including consumers' emotional, mental, and
behavioural responses.

FACTOR INFLUENCING CONSUMER
BEHAVIOUR
CULTURAL FACTOR
 Culture
 Sub Culture
SOCIAL FACTOR
 Family
 Status

CONTINUE
PERSONAL FACTOR
 Age
 Life style
PHYSIOLOGICAL FACTOR
 Perception
 Learning

IMPACT OF TECHNOLOGY ON
CURRENT TREND
 Virtual Reality
 Augmented reality

CONTINUE
 Direct Booking Engine
 Recognition technology

FACTORS INFLUENCING TREND
 Cultural, social, personal, and psychological factors that influence consumer
behaviour and attitudes used to drive the trend in variety of the different way
in the hospitality industry.
 Cultural factor: There is good trend among the traveler to
adopt new and different culture.
 Hence, there is good trend among industry to provide more
than one type of cultural experience

CONTINUE
 Personal Factor: In the rapidly changing environment need and preference of different
individual generally used to change on regular basis, Hence all the consumer generally
look to maintain good sort of lifestyle in the market.
 For the same reason trend of hospitality industry used to change on regular basis to
offer good sort of experience to consumer
 Psychological factors: All the consumer generally has different perception and on the
basis of same need of customer also changes, these eventually has very positive impact
on trend prevailing in industry.

EMERGING TREND
 Solo trip
 Cultural Trip

CONCLUSION
 Above presentation concludes that there are variety of the different factor
which used to influence consumer behaviour and attitude.
 After that presentation concludes impact on current trend due to incorporation
of different technology in hospitality industry.

REFERENCES
 Mandel, N and et.al., 2017. The compensatory consumer behavior model: How self-
discrepancies drive consumer behavior. Journal of Consumer Psychology. 27(1).
pp.133-146.
 Rana, J. and Paul, J., 2017. Consumer behavior and purchase intention for organic
food: A review and research agenda. Journal of Retailing and Consumer Services. 38.
pp.157-165.

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