Consumer Behaviour and Digital Trends in the Hospitality Sector
VerifiedAdded on 2023/01/19
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Presentation
AI Summary
This presentation delves into the intricacies of consumer behaviour within the hospitality industry, examining the interplay of cultural, social, personal, and psychological factors that shape consumer choices. It explores how digital technology is revolutionizing consumer trends, influencing preferences and expectations. The presentation analyzes the impact of these factors, highlighting how the hospitality sector, specifically exemplified by the hotel Hilton, adapts to meet evolving consumer demands. It covers the strategic importance of quality service delivery and examines how cultural shifts, driven by globalization, necessitate adaptive strategies. The presentation concludes with a critical analysis of emerging trends such as online booking and destination promotion, illustrating their impact on consumer engagement and market dynamics, supported by relevant examples from the hospitality sector. The presentation emphasizes the significance of these factors in understanding and influencing consumer behavior.
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