Consumer Behaviour and Digital Trends in the Hospitality Sector

This presentation delves into the intricacies of consumer behaviour within the hospitality industry, examining the interplay of cultural, social, personal, and psychological factors that shape consumer choices. It explores how digital technology is revolutionizing consumer trends, influencing preferences and expectations. The presentation analyzes the impact of these factors, highlighting how the hospitality sector, specifically exemplified by the hotel Hilton, adapts to meet evolving consumer demands. It covers the strategic importance of quality service delivery and examines how cultural shifts, driven by globalization, necessitate adaptive strategies. The presentation concludes with a critical analysis of emerging trends such as online booking and destination promotion, illustrating their impact on consumer engagement and market dynamics, supported by relevant examples from the hospitality sector. The presentation emphasizes the significance of these factors in understanding and influencing consumer behavior.

Hospitality Consumer Behaviour and Insight

INTRODUCTION
 The presentation will discuss different cultural, social, personal and psychological
factors that influence consumer behaviour and attitudes within a hospitality context.
 The presentation will be on how consumer trends are changing due to the impact of
digital technology.
 The study will analysis factors that influence consumer behaviour and attitudes are
changing and driving trends in hospitality.
 Lastly the presentation will be on critical analysis of the emerging trends in consumer
behaviour and attitudes using specific examples from the hospitality industry to support
presentation.

Examine the different cultural, social, personal and psychological factors that
influence consumer behaviour and attitudes within a hospitality context.
 Consumers behaviour is the study for how individual takes decisions for spending of available resources like
time, money and efforts or for consumption of resources in relation to what they buy, when they buy, how they
buy, etc. Various factors that influence the consumers behaviour are
 Cultural factor: In this factor the person the buying behaviour is due to the set of values, preferences and
perceptions at the early stages of childhood.
 The behaviour of consumers develop a pattern from his culture. Various factors of cultural factors are culture,
sub culture and social class. In hotel Hilton culture is more important as the consumer prefers the product and
services which influences them towards their culture.

Explore how consumer trends are changing due to the impact of digital technology.
 The impact of digital technology on changing consumer behaviour and attitudes in hospitality services industry
is ongoing under digital transformation.
 The impact of digital technology has increases the demand for innovation in hotel Hilton due to which the demands
of consumers for delivery of product and services as more prolific.
 As the hotel guests have the option to choose personal services or using self service technology and it can also
choose both service delivery modes.

Analysis of how cultural, social, personal and psychological factors that influence
consumer behaviour and attitudes are changing and driving trends in hospitality.
 The challenges of quality service delivery to meet consumer expectations are strategic
component to maintain the sustainability in the organisation.
 In hospitality industry the hotel Hilton are trying to attempt customers satisfaction by
providing of quality services. When customer perception gets improved towards the hotel
then in increases the reputation of hotel in the markets.
 cultural factor: As the culture in UK is changing very rapidly due to the globalisation
which affects the hotel Hilton to adopt different culture to attract the consumer for taking
product and services.

Critical analysis of the emerging trends in consumer behaviour and attitudes using
specific examples.
 Emerging consumer trends affecting the Hospitality Industry
 Online booking: This is the most successful trend in the hotel Hilton with online booking it makes easier for
consumers to book the hotel room at their convenient time because the services are available to consumers for
24/7.
 Destination promotion: The consumers gets attracted when the hotel Hilton are providing the destination
promotions by organising events at different places to attract the large pool of the consumers.

CONCLUSION
 From the above presentation it can be concluded that social, cultural, personal and psychological factors plays
critical role in influencing the consumer behaviour for buying of the product and services.
 Use of digital technology increases the productivity and efficiency of the organisation.

REFERENCES
Books and Journals
 Bednarz, J. and Foreman, J.R., 2019. TRENDS IN YOUNG CONSUMERS’BEHAVIOUR– IMPLICATIONS
FOR FAMILY ENTERPRISES. Sociology.12(3). pp.11-24.
 Chiu, T.S. and et.al., 2019. Antecedents of consumers' citizenship behaviour towards organic foods. Journal of
Consumer Behaviour.18(4). pp.332-349.