Analysis of Consumer Behavior in the Hospitality Industry

This report provides an overview of consumer behavior within the hospitality industry. It explores various factors influencing consumer decisions, including cultural and social aspects, and examines how these factors impact purchasing behavior. The report highlights the role of Shift Consultancy, a consumer psychology team, in guiding clients. It delves into changing consumer trends driven by digital technology, such as online booking, and analyzes the impact of cultural, personal, social, and psychological factors on the hospitality sector. The report also examines the analysis of consumer behavior trends, focusing on how digital advancements, like hotel apps, are reshaping consumer choices. The conclusion summarizes the key factors influencing consumer behavior and emphasizes the evolving trends shaped by digital technology, ultimately aiming to provide valuable insights for the industry.

HOSPITALITY CONSUMER
BEHAVIOR

TABLE OF CONTENTS
• INTRODUCTION
• MAIN BODY
• CONCLUSION
• REFERENCES

INTRODUCTION
• Consumer behaviour is basically the study which tells
the markers about various factors through which
consumers makes their decision for purchasing the
particular product and how they spend their money.
• This presentation gives a brief about factors
influencing consumer behaviour, changing consumer
trend due to digital technology, analysis of factors
impacting consumer behaviour, analysis of trends in
consumer behaviour.

COMPANY OVERVIEW
• Shift consultancy is the team of the
consumer psychologists that have the
record in assisting clients regarding their
purchase behavior.
• It is an agency which mainly seeks to have
understanding of the consumer behavior
and their focus shifts over time.
• It assist the client in making reliable
decision for purchasing any product or
service.

CONSUMER BEHAVIOUR
• Consumer behaviour is basically the study and
understanding of the pattern which the
consumers follows in order to make the
decision regarding purchase of the products
and services, and various activities.
• It helps the organization to understand ion
what basis does the customers make their
decisions and how they invest their money.

FACTORS INFLUENCING CONSUMER
BEHAVIOUR
• Cultural factors
• The various cultural factors like religion, gender
influences the consumer behaviour. for example
consuming beef is generally considered sin in
Hindus thus they will go with the hotel which does
not serve any beef related items.
• In this, shift consultancy will guide the consumers
with various hotels that suits their culture keeping
in mind their subcultures.

CONTINUED
• Social factors
• These mainly consists of family members, reference
groups, relatives which goes into the decision of
consumers to decide various aspects.
• For example- the relatives will influence the people to
book the particular hotel which they have visited as it
provides quality services in affordable range. this will
influence the behaviours of consumer to a great extent.
• Here shift consultancy can act as reference group and
thus provide the consumers right guidance for the
hotels based ion their experience.

CHANGING CONSUMER TRENDS DUE TO
DIGITAL TECHNOLOGY
• Online booking
• The consumers nowadays have become more
technology-oriented and thus wants innovation and
advanced technology in each and every aspect and
product.
• Since the emergence of globalization and advent of
recent technology, consumers have become
technology dependent and thus rely on this for their
different activities.
• Like for example initially consumers tend to depend
on traditional methods for paying their bills and for
booking tickets whether hotel or flight.

ANALYSIS OF FACTORS IMPACTING
CONSUMER BEHAVIOUR
• These various cultural, personal, social and
psychological factors which influences the
behaviour of consumers and helps them to take
rational decision are impacting hospitality
industry and has made shift consultancy more
cautious for attracting the guests.
• For example the cultural trends that influences
the consumer's behaviour are now enabling
hotels to adapt to the various food standards
and thus serve food which does not violate
their cultures.

ANALYSIS OF TRENDS IN CONSUMER
BEHAVIOUR
• Since the inception of advanced technology, the
consumer trends as well as behaviour are changing.
• For example- due to the development of various
hotel apps, consumer now book the rooms and other
services of the hotel by browsing through their apps
and thus make the transaction online.
• Through this mobile app, consumers are now able
to view the interior of the rooms and hotels which
helps them to have understanding of the hotel.

CONCLUSION
• It has been summarized that there are various factors
like cultural factors, personal factors which goes into
the decision making of consumers.
• These factors influences the consumer behavior and
thus helps them to take the effective decision
regarding any product or service.
• Due to the advent of digital technology, consumer
trends are changing with time like now they want
online booking, convenient searching etc.
• This has made them more technology-oriented and
wants each and every product innovative and creative.

REFERENCES
• DIXIT, S.K. ED., 2017. THE ROUTLEDGE HANDBOOK OF CONSUMER BEHAVIOUR IN HOSPITALITY AND TOURISM.
TAYLOR & FRANCIS.
• UJANG, A.H AND ET.AL.,2016. FACTORS INFLUENCING CONSUMER’S INTENTION TO USE SELF SERVICE
TECHNOLOGY IN TOURISM AND HOSPITALITY INDUSTRY. INTERNATIONAL ACADEMIC RESEARCH JOURNAL
OF BUSINESS AND TECHNOLOGY.2(2). PP.118-122.
• FAUZIAH, D AND ET.AL.,2017. GREEN PRACTICES IN HOTEL INDUSTRY: FACTORS INFLUENCING THE
IMPLEMENTATION. JOURNAL OF TOURISM, HOSPITALITY AND CULINARY ARTS.9(2). PP.305-316.