HNC Hospitality Consumer Behaviour Analysis: Factors and Trends

This report provides an in-depth analysis of consumer behavior within the hospitality industry. It begins with an introduction to the field, emphasizing the importance of understanding consumer behavior for business success. The report investigates the factors that influence consumer behavior, including personal factors (age, gender, education), psychological factors (motivation, attitude), cultural factors (values, morals), and social factors (status, family influence). It also explores the impact of technology on consumer trends, such as decreased attention spans, ease of access to information, brand trust, and customer expectations. The report uses Hotel Corus as a case study to illustrate these concepts, examining how the hotel can analyze consumer behavior to improve its services and marketing strategies. It concludes by summarizing the key findings and reiterating the importance of consumer behavior analysis for organizational development and success.

Hospitality
consumer
behaviour

Table of content
 Introduction
 Investigate the factors that influence consumer behavior. 3
 Consumers trends due to impact of technology.
 Analysis of factors that influence consumer behavior.
 Conclusion
 References

Introduction
 The consumer behavior means the analysis or study of human beings available
in an organization. It helps business to develop at a large scale. Consumer
analysis is required for smooth working in a business. Consumer behavior helps
business to develop a plan according to the requirement of the customers.

P1 Investigate the factors that influence consumer
behaviour.
 Hotel Corus is one of the leading hotels of at U.K. Corus needs to
know the behaviour of their consumers to influence them towards
their products and services. Business needs to analyse effectively to
know the working of their organization that effects overall growth of
their business.

Personal factors
 Personal factors means the basic requirement and knowledge of an individual
and consumer.
 Hotel corus needs to analyse age, gender, education, income level. All the
factors helps organization to know their customers.
 Age and gender helps company to provide products and services to their
employees because age plays an important factors while satisfying customers.
 Age , personality, occupation, lifestyle all effects personal factors.

Psychological factors
 Psychological factors means the development of business by
analysing the taste and preference of their customers.
 Company needs to analyse the motive of an individual to buy
products and services.
 The attitude of an individual towards the facilities provided by hotel
and effectiveness of those facilities to influence customers towards
your products and services.
 Personal thinking, Motivation, learning and attitude all are
psychological factors that influence consumers.

Cultural factors
 Culture of an individual plays an important role in the success of an
organization.
 Culture means the values, morals and feelings of an individual towards
products and services of a hotel.
 Company needs to know the culture of their customers and prepare their
products and services according to the culture of their customers and their
effectiveness to convince their customers.
 Sub cultures, social class, cultural trends all effects the cultural factors.

Social factors
 Social effectiveness of an individual needs to be analysed by hotel.
 To know the status of an individual and the influence of family to buy
a products and services.
 The consumer needs to maintain their status and for that they go for
quality products and services for their status symbol and hotel needs
to know their requirement and provide services according to their
wants.
 Reference groups, status, family all influence social factors.

P2 Consumers trends due to impact of technology
 Technology plays an important role in development of organization
as well as provide different types of facilities to their individual(De
Mooij, 2019.). Digital technology helps business to develop at a large
scale. Technology plays a large impact over the consumers and effect
overall working of an organization.

Decreased consumer attention
 Due to increase in technology large number of data and resources are available
to consumers for their development.
 Due to large number of content available online the interaction of a consumer
effects overall working of an organization.

Ease to access information
 Due to technology it helps both business as well as consumers to gather
information online.
 Large number of data are available online and customers are able to get those
data.
 They have a knowledge of company products and services and process of their
products.

Brand trust and likeability
 Customers are able to engage easily by using different types of
methods for their development and helps business to develop at a
large scale.
 With the help of digital technology hotels are able to engage
customers and increase their trustworthiness towards their products
and services.