Hospitality Consumer Behavior Analysis: A Case Study of Drakes Hotel

This report explores consumer behavior within the hospitality industry, using Drakes Brighton Hotel in London as a case study. It identifies cultural, social, and personal factors influencing consumer decisions and examines the impact of digital technology on consumer behavior trends. The report emphasizes the importance of understanding customer needs and preferences to gain a competitive advantage and enhance profitability. It concludes that businesses must adapt to changing market trends and leverage digital tools to meet customer expectations and improve overall performance. Find more solved assignments and study resources on Desklib.