Analysis of Consumer Behavior in the Hospitality Sector: Radisson Blu

This report provides an in-depth analysis of consumer behavior within the hospitality industry, using Radisson Blu as a case study. It explores the various factors influencing consumer decisions, including cultural, social, personal, and psychological elements. The report examines how digital technology is reshaping consumer trends, highlighting changes in consumer desires, increased connectivity, and easier access to information. Furthermore, it addresses emerging trends such as smart hotels and the emphasis on health and well-being. The conclusion underscores the importance of understanding consumer behavior for effective decision-making, attracting customers, and increasing market share and profitability. The report references relevant academic sources to support its findings.

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Hospitality Consumer
Behavior Insight

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Hospitality industry is one of the leading industry around the world. In order to
conduct business in hospitality industry it is essential to understand customer’s
behaviour and develop decision accordingly. Organization selected for respective
presentation is Radisson Blu which is operating in hospitality, hotel and tourism
industry. It is founded in year 1960 and its head office is located at the United
States. Topics covered in respective presentation is factors which impact on
hospitality consumer behaviour and attributes.
INTRODUCTION

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Different cultural, social, personal and psychological
factors that influence consumer behavior and attitudes
In a hospitality industry there are several attributes which influence on the
consumer behavior and attributes and it is essential for company management to
understand those element and develop strategies or plans accordingly. Below
explanation of some of the main attributes are given in respect of Radisson Blu:-
 Culture factors
Social factors
Personal factors
Psychological factors

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How consumer trends are changing due to the impact
of digital technology
Digital technology is considered as term which is consist of electronic tools, devices,
system as well as resources which generate, process as well as store data. Now due to digital
technology there is wide change take place that are related with communication,
management of work, entertainment, business operations, marketing and so on. There are
several examples of digital technology such as website, social media. Computer,
smartphone, robotics and many others. There are several factors which show consumer
trends are changing due to impact of digital technology in hospitality industry, from which
some are mentioned below:-
 Consumer’s desire have changed
 Consumer are more connected to firm
 Help in accessing information more easy

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Cont...
Moreover there are several emerging trends in hospitality
industry which impact on the decision making of customers,
few of them are given below:-
 Smart hotel
 Robots use
 Emphasis on health and well being

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CONCLUSION
By leading assessment of above mentioned subject it very well may be summed
up that for each organization it is fundamental to comprehend buyer conduct on the
grounds that through that they can grow more compelling choice, items and
administrations. This will likewise help an organization in pulling in increasingly
more client at commercial center that prompts increment in pieces of the pie and
benefit proportion effectively.

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REFERENCES
 Kenyon, A., Robinson, P. and Musgrave, J. eds., 2020. Managing Hospitality
Experiences. CABI.
 Sann, R., Lai, P.C. and Chen, C.T., 2020. Review papers on eWOM: prospects for
hospitality industry. Anatolia, pp.1-30.
 Vanhala, M. and et.al., 2020. The usage of large data sets in online consumer behaviour:
A bibliometric and computational text-mining–driven analysis of previous research.
Journal of Business Research, 106, pp.46-59.
 Yallop, A. and Seraphin, H., 2020. Big data and analytics in tourism and hospitality:
opportunities and risks. Journal of Tourism Futures.

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