Consumer Behaviour Analysis: Hospitality Industry Trends Report

This report provides an in-depth analysis of consumer behavior within the hospitality industry. It begins by defining consumer behavior and its significance, especially in the context of hotels, restaurants, and entertainment venues. The report then delves into the components influencing consumer behavior and attitudes, categorizing them into psychological, social, cultural, and personal factors. Furthermore, it examines the impact of digital technology on consumer trends, highlighting advancements like sustainability practices, smart hotels, artificial intelligence, robots, virtual reality, and augmented reality. The conclusion emphasizes the importance of understanding consumer behavior to promote services and adapt to evolving trends, particularly in the context of online platforms for bookings and ordering.

HOSPITALITY
CONSUMER
BEHAVIOUR INSIGHTS

Table of content
 Introduction
 LO 1
 Conclusion
 Reference

Introduction
 Consumer behavior defined as study of individual, customers, groups,
organization, ideas, good and services to satisfy need and wants (Moraes and
et.al., 2019 ).
 Therefore, consumer behavior termed out as purchasing habits that aids to meet
needs of consumer's. In hospitality industry, consumer behavior highly affects
how guest select restaurant, hotels and entertainment.
 Currently, consumer are becoming more demanding when it comes to
hotels. However, consumer plays crucial role in demand and supply chain of
economic system of each nation. It is psychological process and mainly it relates
with emotions of consumer.

P1 Examine the components that influence consumer behaviour and attitudes.
 Consumer behavior termed out as study of individual that
decides to purchase commodities that underlying components
that change such behavior. It is broadly classified as decision
and action that highly impacts the purchase of consumer
(Anninou and Foxall, 2017). The below are given factor that
mold consumer behavior in following manner as-
 Factors influencing behavior of customers-
 Marketers take various initiatives that aids to
understand the action of consumer in marketplace and number
of underlying motives for such action. It impacts the influence
of consumer behavior. These as are-

CONTINUED…
 Psychological factor- It is related with the psychology of human that plays vital role in
designing the choice and preference of consumer for a specific commodity.
 Social factor- It is components that highly impact the choice and preference of
customers. Therefore, human beings lives in complex social environment and they
surround by several individual who have different buying behaviour.
 Culture factors- Individual learn from the set of values, perception, behaviour since
childhood.
 Personal factor- There are several components that influence the behaviour of customer
in wide aspects

P2 Define how trend of consumer are changing due to impact of digital technology.
The technological advancement highly affects the working of industry of at the huge level. Additionally, hospital
technology aids to both restaurant and hotel operators to effectively employ technical advancement to improve
performance of the business. These as are-
 Sustainability- In present era, consumers are connected with issues of environment and they prefer services of
organization that behaves ethically
 Smart hotel- The hotel that makes use of smart services offers customer internet enabled devices.
 Artificial intelligence- It plays vital role within hospitality industry as it assist to improve customer service.
 Robots- It is one of the most effective hospitality consumer trends that emergence of robots and this also assist to carry
out complex task.
 Virtual reality- It is one of potentially game changing hospitality trends as it aids to alter individuals entire
surroundings.
 Augmented reality- It aids to make interaction between a user and organization that is based on digital technologies.

CONCLUSION
 From the above study the report is concluded that consumer behavior are
important in promoting any products in market. Thus, it is to be undertaken in
respective of initiating various models and theories to influences their decision
towards availing such services.
 In respective of hospitality sector, the consumer behavior are attracted in respect
of availing the online services such as online booking of rooms or ordering foods
online. In such perspective the consumer behaviors are examined and how they
are influenced to give productive results.

REFERENCES
 Moraes, M.and et.al., 2019. Celebrity influences on consumer decision making:
new insights and research directions. Journal of Marketing Management.. 35(13-
14). pp.1159-1192.
 Anninou, I. and Foxall, G.R., 2017. Consumer decision-making for functional
foods: insights from a qualitative study. Journal of Consumer Marketing. 34(7).
pp.552-565.
 Šálková, D. and Hes, A., 2015. Gluten-free food-the influence of selected
qualitative characteristics on consumer decision making of coeliacs in hospitality
establishments. Czech Journal of Food Sciences. 33(6). pp.513-517.