Hospitality Consumer Behaviour and Digital Technology Impact Report
VerifiedAdded on 2023/01/06
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Report
AI Summary
This report delves into consumer behavior within the hospitality industry, examining the factors that influence consumer decisions and preferences. It highlights the importance of understanding consumer behavior for businesses to meet customer expectations effectively. The report discusses various factors such as social, cultural, and psychological elements that impact consumer choices. It also explores the changing consumer trends due to the influence of digital technology, including the use of social media platforms for information gathering and decision-making. The report uses the Rosewood hotel as an example to illustrate the practical application of these concepts. The conclusion emphasizes the significance of market research and understanding consumer needs to achieve customer satisfaction. References to relevant academic sources are included to support the analysis.
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