Hospitality Consumer Behavior: Factors and Digital Trends Analysis

This report examines consumer behavior within the hospitality industry, focusing on the various factors that influence purchasing decisions and attitudes. It delves into cultural, social, personal, and psychological factors, providing insights into how these elements shape consumer choices. Furthermore, the report analyzes the impact of digital technology on consumer trends, highlighting how advancements are changing the way consumers interact with and perceive the hospitality sector. The analysis includes the use of digital platforms like websites and mobile applications in marketing campaigns and their influence on consumer behavior. The report also references various academic journals to support its findings, providing a comprehensive overview of consumer behavior in the hospitality industry and the effects of digital transformation.

Hospitality consumer behaviour and insight

Contents
Discuss about the different social, personal, cultural and psychological factors that influence
the consumer behaviour and attitude towards hospitality industry.............................................3
Analyse that how consumer trends are changing because of digital technology........................4
REFERENCES................................................................................................................................5

Discuss about the different social, personal, cultural and psychological factors that influence the
consumer behaviour and attitude towards hospitality industry.
Consumer buying behaviour refers to the buying behaviour of people which may specific with
different factors that influence the individuals in terms of decision-making process and behaviour
towards hospitality industry. An individual customer has owned culture, membership groups,
family, personality and psychological which influencing by cultural trends (Passafaro, 2019). In
hospitality industry, customers behaviour always changing the market trends because most of
people attract towards the new style. In this way, industry have created the opportunity for
improving advertisement campaigns which are more efficient to fulfil needs of people. In order
to meet the specific expectation within hospitality industry. There are different types factors
influence the customer behaviour and attitude towards hospitality industry.
 Cultural factor: It is important part when comes to understand the need of consumer and
behaviour. Generally, culture is part of society that causes the person behaviour and
attitude. The factor influences on buying behaviour of customer where hospitality
industry carefully identifies culture of group of people and provide the services according
to requirement. While it offers the equivalent gift and voucher so that many people used
the services.
 Social Factor: It is mainly classified the group of people which are different lifestyles,
interest and behaviour towards services of hospitality industry. Every society must
possess the social class which is important for hospitality industry to provide services as
per the similar class of customer. Many people focused on the price which attract towards
quality of services due to innovative idea (Aksoy and Abdulfatai, 2019). Therefore, it
influences the consumer behaviour to use facilities and services of similar class.
 Personal Factor: This factor is mainly including the lifestyle stage, economic
circumstances, occupations and personality. In this way, it can be determined that
preference of customer will change as per situation. Buyer behaviour influenced by
personal characteristic and experience. The factor directly influencing the consumer
buying decision because social values play important role in different age group people. it
may be depending on the relationship, single and status of people.
 Psychological Factor: It also affecting on the purchase decision which may include
motivation, perceptions, attitudes and belief on the hospitality industry. In this way,

hospitality sector needs to communicate with the people and involved in buying decision.
The factor influencing the customer behaviour in different manner: learning, motivation,
attitude, perception and beliefs. It helps to identify the demand of customer in hospitality
industry so that organizations pre-planning to handle the market situation in effective
manner.
Analyse that how consumer trends are changing because of digital technology
Digital technology is based on advancement that always influencing the consumer
behaviour, experience, thinking. It useful for hospitality industry to increase productivity and
profitability in marketplace. It also changing the consumer trends because digital technology
builds an effective communication bridge that identify need and requirement. There are lot of
resources available in market where customer easily check the facilities and services of
hospitality industry (Lowe, Dwivedi and d'Alessandro, 2019). It mainly involves website, mobile
applications and advertisement campaign.

REFERENCES
Book and Journals
Aksoy, H. and Abdulfatai, O.Y., 2019. Exploring the impact of religiousness and cultureon
luxury fashion goodspurchasing intention: A behavioural study on Nigerian Muslim
consumers. Journal of Islamic Marketing.
Lowe, B., Dwivedi, Y.K. and d'Alessandro, S., 2019. Consumers and technology in a changing
world. European Journal of Marketing. 53(6).
Passafaro, P., 2019. Attitudes and Tourists’ Sustainable Behavior: An Overview of the Literature
and Discussion of Some Theoretical and Methodological Issues. Journal of Travel
Research, p.0047287519851171.

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