Hospitality Consumer Behaviour: Trends and Influencing Factors

This report provides an overview of consumer behaviour within the hospitality industry, focusing on the factors that influence customer decisions. It explores how social, cultural, and personal factors shape consumer preferences and choices. The report also examines current trends, such as virtual communities, augmented reality, robotics, and artificial intelligence, and how these technological advancements are impacting the industry. Furthermore, it highlights consumer decision journeys from pre-purchase to post-purchase, providing insights into how businesses can better understand and cater to their customers. The report concludes that understanding consumer behaviour is crucial for success in the hospitality sector and emphasizes the importance of adapting to changing consumer preferences and embracing technological innovations.

HOSPITALITY
CONSUMER
BEHAVIOUR AND
INSIGHT

Table of Contents
 INTRODUCTION
 TASK 1
 Conclusion
 References

INTRODUCTION
 Consumer behaviour relates with consumption of commodities
and services. It is termed out as customer purchase behaviour that
is done in order to meet the needs of consumers (Murphy and
Dweck, 2016).
 In industry as hospitality, consumer behaviour mainly concerns
with analysing and understanding about what consumer wants,
how much they can pay and how they end up to process of
buying.
 However, behaviour of consumer can get influenced by several
components as social, cultural and personal factors.

P1 Investigate varied components that influence consumer behaviours and
attitudes within hospitality.
Consumer behaviours termed out as study of individual consumers, groups and
organization to select, use, dispose ideas and services to full-fill their requirements
(Stephen, 2016). This is defined as observation study to examine the behaviours of
consumer in market. Herein, there are some common factors that determines the influence
of consumer behaviours as-:
Psychological factor- It is also termed out as human psychology that plays crucial role in
designing the preference of consumer, likes and dislikes for specific commodity and
services.
Social factor- The changes in social environment affects the mindset of customers.
Cultural factors- An individual learns from values, behaviours, principles and preference at
a early stage of childhood from people especially.
Personal factor- An individual passes through various phases of life cycle such as infant,
teenager, child and old.

P2 Description on trends of consumer that affect
technological advancement.
 Consumer behaviours defined as decision-making of people in spending the resource's
lifetime, money and consumption related component (Delbos and et.al., 2016). In
hospital industry there are tremendous changes and disruption over the last two
decades. In this, the influenced of consumer trends on technological advancement is
emphasized as-
 Virtual communities
 Augmented reality
 Robots
 Artificial intelligence
 Smart hotels

CONCLUSION
 From the above aforementioned report it can be concluded that consumer
behaviour can get influenced by the number of components as social, cultural
and personal factors. This is based on the study of individuals, groups or
organization in which all activities linked with purchase and use and disposal
of goods and services.
 The present report is based on Hospitality consumer behavioural
insights. On the other hand, report has laid emphasized on activities as to
influence hospitality consumer behaviour, the consumer mapping has been
defined to analyse customer journey consumer decision journey from pre-
purchase, purchase, receive and post-purchase.

REFRENCES
 Anninou, I. and Foxall, G.R., 2017. Consumer decision-making for functional
foods: insights from a qualitative study. Journal of Consumer Marketing.
34(7). pp.552-565.
 Šálková, D. and Hes, A., 2015. Gluten-free food-the influence of selected
qualitative characteristics on consumer decision making of coeliacs in
hospitality establishments. Czech Journal of Food Sciences. 33(6). pp.513-
517.
 Gursoy D. A critical review of determinants of information search behavior
and utilization of online reviews in decision making process (invited paper for
‘luminaries’ special issue of International Journal of Hospitality Management).
International Journal of Hospitality Management. 2019 Jan 1;76:53-60.