Hospitality Consumer Behaviour: Factors and Digital Trends Report

This report provides an analysis of consumer behavior within the hospitality industry, using the Grosvenor Hotel in the UK as a case study. It examines various factors influencing consumer purchasing decisions, including cultural, social, personal, and psychological elements. The report delves into how these factors impact customer behavior and loyalty. Furthermore, it explores the influence of digital technology on customer trends, such as the use of mobile applications and the impact of online data accessibility. The report concludes with an overview of consumer behavior and highlights the importance of understanding these elements in order to meet customer needs and maintain a competitive edge in the hospitality market. References from relevant sources have been included to support the analysis.

HOSPITALITY CONSUMER BEHAVIOUR
INSIGHT

Table of content
 Introduction
 various cultural, social, personal and psychological factors
which impacts the behaviour of purchaser
 Change in customer trends due to digital technology
 Conclusion
 References

Introduction
 Consumer behaviour is considered as a process of analysing behaviour
of an individual person regarding their needs and wants at market
place. The organisation focuses on providing product and services as
per their need in order to satisfy them. In other words, consumer
behaviour is determined as a study of behaviour of an individual person
in order to take decision of selecting, purchasing goods for satisfying
need and want of its user for achieving goal in timely manner. This
report is carried upon company named as Grosvenor hotel. It is well
known hotel which is located in UK and provide superior quality services
to its user. There are around 24 rooms as well as 24 suites and overall 8
floors and they are famous for providing comfort to its customer in
addition with prudent compensation (Bharwani and Mathews, 2016).

Various cultural, social, personal
and psychological factors which
impacts the behaviour of
purchaser
 Herein, there is an investigation regarding purchasing
behaviour of customer during particular phase of time
period. In context of Grosvenor, the company focuses on
investment of large amount of efforts and contribution on
understanding behaviour of its client and their loyalty
towards company. There are various factors through which
consumer purchasing behaviour is analysed that are going to
be mentioned below:

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 Social factor include education level, lifestyle and
wealth of an individual person during particular
phase of time period. There are different social
factor that is going to be mentioned below:
 Reference gathering this kind of gathering is
connected with tremendous intensity and choice of
its user that help in achieving positive outcome in
future period of time.

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 Individual factor there are various factors which is related to individual
person and these factors impose direct impact on behaviour of consumer.
The individual factor that is connected with different perspective which
is going to be mentioned below:
 Age and life cycle stages it is considered as a stage in which the
behaviour of individual person is determined according to their age.
According to changing need and requirement related to behaviour of
individual person and the organisation focuses on satisfying their need in
order to increase brand image and reputation of company in front of
customer at marketplace.

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 Social group this social group are linked with virtue,
conviction, custom as well as various imperatives. Culture is
considered as a noteworthy function that affects the
behaviour of consumer in an appropriate manner.
 Subculture it is considered as a gathering of value,
convention that is connected with one another. By using
comparative culture, there are various preferences which are
maintained in order to provide intensity to changing
behaviour of its user during particular phase of time period.

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 Psychological elements respectively are connected or related
with the presence of insightful capacity of individual person.
Therefore, it is necessary to understand this kind of element
that is connected to various variables that is going to be
mentioned below:
 Inspiration motivation is determined as an important angle
that is needed by individual person in order to satisfy their
need and want. In context of chosen hotel, their focus is on
using propel and various specific apparatus that help in
achieving favourable outcome in future period of time and
satisfying their needs.

Change in customer trends due
to digital technology
 The innovation is considered as assets that imposes direct impact on
behaviour of purchaser during particular phase of time period. By using
latest innovation which helps in provide services for increasing profit
margin in future period of time. In respect of chosen hotel, the latest
innovation helps in satisfying the changing behaviour of consumer during
particular phase of time period. There are different factors through which
customer are getting enormous ramification in context of latest innovation.
There are different component that is going to be mentioned below:

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 Straightforwardness and solace in getting data digital innovation
assists customer in accommodation sector in order to achieve simplicity
while booking as well as delivering administration. In respect of chosen
hotel, they are adopting various kinds of gadgets for appointment which
is providing simplicity to its customer. The innovation helps in reaching
to larger number of client and using different information for satisfying
its consumer in an appropriate manner (Erickson, and Rothberg, 2017).

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 Effect of portable application mobile application is considered
as a most appropriate idea or views in which proper
correspondence can be developed between clients as well as
association. Portable application imposes direct impact on client
and it maintains the good relationship between client and
manager of hotel during particular phase of time period. In
context of chosen hotel, they focus is on launching their own
application by which they can interact with its client in a good
way (Ivanov and Webster, 2019).

Conclusion
 On the basis of above mentioned report, it has been analyzed that
consumer behaviour is considered as a process of analysing behaviour of
an individual person regarding their needs and wants at market place. The
organisation focuses on providing product and services as per their need in
order to satisfy them. In other words, consumer behaviour is determined as
a study of behaviour of an individual person in order to take decision of
selecting, purchasing goods for satisfying need and want of its user for
achieving goal in timely manner. There are various process used for taking
decision related to purchasing products and services by its user for
satisfying their needs during particular phase of time period.

References
 Bharwani, S. and Mathews, D., 2016. Customer service
innovations in the Indian hospitality industry. Worldwide
Hospitality and Tourism Themes.
 Björk, P. and Kauppinen-Räisänen, H., 2016. Local food: a
source for destination attraction. International Journal of
Contemporary Hospitality Management.
 Bruwer, J. and Rueger-Muck, E., 2019. Wine tourism and
hedonic experience: A motivation-based experiential
view. Tourism and Hospitality Research, 19(4), pp.488-502.
 Erickson, G.S. and Rothberg, H.N., 2017. Healthcare and
hospitality: Intangible dynamics for evaluating industry
sectors. The Service Industries Journal, 37(9-10), pp.589-606.
 Ivanov, S. and Webster, C. eds., 2019. Robots, artificial
intelligence and service automation in travel, tourism and
hospitality. Emerald Publishing Limited.