Hospitality Consumer Behavior: Analysis, Trends, and Technology

This report delves into consumer behavior within the hospitality industry, exploring the key factors that influence it. It begins by defining consumer behavior and then examines factors like cultural, social, personal, and psychological influences. The report further investigates how digital technologies, such as virtual reality and NFC technology, are reshaping consumer trends in the hospitality sector. The conclusion emphasizes the importance of understanding consumer behavior for effective decision-making in the industry. References include research on ethical tourism, overspending behavior, and the relationship between involvement and emotions in tourism. This analysis provides valuable insights into the evolving landscape of hospitality consumer behavior.

Hospitality Consumer
Behaviours

Table of content
• Introduction
• Definition of consumer behavior
• Factors that influence hospitality consumer behavior and attitude
• Exploration of how consumer trends are changing due to impact of
digital technology
• Conclusion
• References

Definition of consumer behaviour
Consumer behaviour is defined as study of how a person, group or
company who is a customer, select, buy and use particular ideas, goods
and services in order to fulfil its needs as well as wants. By considering
consumer behaviour a firm's management can develop effective decision
related to new as well as innovative products and services development.

Factors that influence hospitality consumer
behaviour and attitude
For every company it is essential to conduct evaluation of their potential
customer behaviour so that they can develop effective products or
services. There are several factors which influence customers behaviour
and attitude at TUI, some are given below:-
• Cultural
• Social
• Personal
• Psychological

Exploration of how consumer trends are
changing due to impact of digital technology
in hospitality industry
In today's time consumer trends are changing because of impact of digital
technology at hospitality sectors, some of the major digital technology
which are impacting on the consumer trends of TUI are given below:-
• Virtual Reality
• NFC Technology

Conclusion
By above discussed point it can be summarise that for every company
management it is essential to conduct evaluation of consumer
behaviour as it will help in decision making process. There are several
factors which impact on the consumer behaviour and attitude at
respective industry such as culture, personal, social and psychological
factors. Along with this, change in digital technology also affect also
affect consumer trends because they want products and services
accordingly.

References
 Malone, S., McCabe, S. and Smith, A. P., 2014. The role of
hedonism in ethical tourism. Annals of Tourism Research. 44.
pp.241-254.
 Nguyen, Q., 2016. Linking loss aversion and present bias with
overspending behavior of tourists: Insights from a lab-in-the-
field experiment. Tourism Management. 54. pp.152-159.
 Santos, V. and Ramos, P., 2014. Consumer behaviour in
tourism: a content analysis of relationship between involvement
and emotions. Journal of Tourism Research. 9. pp.28-64.

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