This research project proposal investigates the significant impact of the COVID-19 pandemic on the hospitality industry, with a specific focus on Marriott Hotel. The project begins with an introduction outlining the background, aims, objectives, research questions, and rationale, emphasizing the need to understand the challenges faced by the sector. A comprehensive literature review examines the pandemic's effects on hospitality organizations, the specific challenges encountered by Marriott Hotel, and potential strategies for recovery, such as leveraging digital technologies. The methodology section details the research approach, including the use of positivism and a deductive approach, and a quantitative research method employing surveys. It also describes data collection methods (primary and secondary), sampling techniques (random sampling of Marriott employees), and ethical considerations. The project aims to identify the impact of COVID-19, the major challenges faced by Marriott Hotel, and evaluate strategies to mitigate the impact, contributing to a deeper understanding of the industry's resilience and adaptation during unprecedented times.
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