Unit 18 Research: Crisis Management in Hospitality - Rosewood London

This research project investigates the importance of crisis management within the UK hospitality industry, specifically focusing on Rosewood London's response to the COVID-19 pandemic. The study aims to understand the basic concepts of crisis management, determine the challenges faced by Rosewood London due to COVID-19, and examine the specific responses implemented by the hotel to manage the crisis. Using a positivism philosophy and a deductive approach, the research employs a survey strategy and quantitative methods to gather and analyze data. The study also addresses ethical considerations and outlines the research methodology, including data collection through questionnaires and frequency distribution for data analysis. The research highlights the importance of crisis management strategies, such as enhanced sanitization protocols and adherence to government guidelines, in mitigating the impact of crises on the hospitality sector.