Data Insights: Hospitality Industry - Operations and Analysis Report

This report explores the crucial role of data and information within the hospitality industry. It delves into the types of data collected, including customer information and financial transactions, and examines various data collection methods such as surveys and interviews. The report further investigates how this data is utilized in business operations, focusing on financial transactions and customer experience. It highlights how data is stored within databases and information systems and provides examples of how data insights are used for decision-making. The report also covers the importance of primary and secondary market research in gaining insights. The references provided support the discussed concepts and research findings within the hospitality industry.

Data Insights

Table of contents
 Role of information and data within the Hospitality industry
 Types of data is collected and used by the organisation
 Information and data is used within the operations of the organisation
 How the information is being captured and stored with the key
references in data
 Example of data is being used to deliver the insight for business in
decision making
 Market research primary and secondary helps to increase insight
 References

 Hospitality industry information
 Customer information
 Revenue management
 Customer experience
Role of information and data within the Hospitality industry

Different types of methods for primary data
 Survey Interviews
 Cold calling
Types of data is collected and used by the organisation

 Operation of businesses
 financial transaction
 Level of confidence
Information and data is used within the
operations of the organisation

How the information is being captured and
stored with the key references in databases and
information
 Surveys
 Information system

Example of data is being used to deliver
the insight for business in decision making
 Decision making
 Needs and requirements of the customers

Market research primary and
secondary helps to increase insight
 Primary data
 Secondary data

References
 Bilgihan, A. and Nejad, M., 2015. Innovation in hospitality and tourism
industries. Journal of hospitality and Tourism Technology. 6(3).
 Rivera, M.A. and Pizam, A., 2015. Advances in hospitality
research:“from Rodney Dangerfield to Aretha Franklin”. International
Journal of Contemporary Hospitality Management. 27(3). pp.362-378.
 Ryan, C., 2015. Trends in hospitality management research: a
personal reflection. International

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