PDH301 - Hospitality Venue Planning and Design: A Transit Hotel Plan

This report presents a detailed planning and design proposal for a transit hotel, addressing key aspects such as location strategy, target market, and competitive advantages. It includes a SWOT analysis to evaluate the hotel's market position, highlighting strengths like its convenient airport location and premium services, while acknowledging weaknesses such as limited room capacity during peak seasons. The report further explores opportunities for expansion and innovation, along with potential threats from competing hotels. Stakeholder feedback, particularly from the owner and airline representatives, emphasizes the importance of strategic location near passport control and offering diverse dining options. The concept of the airport hotel is validated for its relevance and feasibility, providing convenience for travelers with layovers or delayed flights. The report concludes by underscoring the hotel's potential to meet organizational goals by providing convenient services and generating profit from a limited customer base. Desklib offers a range of resources including similar reports and solved assignments.

Running head: PLANNING AND DESIGN OF HOSPITALITY VENUES
PLANNING AND DESIGN OF HOSPITALITY VENUES
Name of the student:
Name of the university:
Author note:

1PLANNING AND DESIGN OF HOSPITALITY VENUES
Executive Summary:
It is extremely important for any property to be strategically located may it be a hotel, a
school, a hospital or a residential complex. There should be changes that must be incorporated
from time to time in order to ensure that the people working there as well as the stake holders
related to the particular property is always benefitted from the changes.
The following report will highlight evaluate the present conditions that prevail in the
transit hotel and the different factors that are responsible for the present issues in it. The market
position of the hotel will be carried out in details in the following paragraphs using external
analysis technique such as SWOT analysis. Planning for future development of hospitality
benefits for the transit hotel will also be explained. Identify and assess the key factors of a
feasibility. By the end of the report, the reader will have a clear understanding on the factors that
should be taken into consideration while selecting hospitality venues. The environmental as well
as sustainability conditions will also be critically studied in the following report.

2PLANNING AND DESIGN OF HOSPITALITY VENUES
Table of Contents
Introduction:....................................................................................................................................3
Key changes:....................................................................................................................................3
SWOT analysis:...........................................................................................................................5
Strengths:.................................................................................................................................5
Weakness:....................................................................................................................................5
Opportunities:..............................................................................................................................5
Threats:........................................................................................................................................6
Effect of stakeholder and owner feedbacks on design process:..................................................6
The Concept of the Venue:..............................................................................................................7
Conclusion:......................................................................................................................................8
References:....................................................................................................................................10

3PLANNING AND DESIGN OF HOSPITALITY VENUES
Introduction:
Most of the business fail in today’s world in different aspects due to its irrelevant
location. Either customers or end users are unable to physically locate them or the places where
they are located are geographically unsuitable for the users to access. Therefore, it is of utmost
importance that the enterprise buildings such as schools, offices, hotel etc., are built in strategic
locations and also they comply with the different governmental guidelines at the same time
(Berezina et al., 2016). The different market components should be carefully analyzed (Lloyd,
Warhurst & Dutton, 2013) before construction such properties by taking into consideration the
future expected outcomes from those lines of business.
In this report, the different aspects of a hotel called the transit hotel will be studied in
details. The differ market conditions will be studied in details by carrying out SWOT analysis of
the transit hotel (Suh, 2014). Different changes need to be incorporated within the working
operations of the hotel, which will be understood in details, the cost factors wand the threats
associated to the changes will also be explained in details in the following paragraphs. By the
end of this report, the reader will be to clearly understand the role of the stakeholders as well as
the financial aspect of implementing the changes within the hotel and improving its overall
business outcomes.
Key changes:
Before understanding the key changes that need to be incorporated in the system first, it
is important to understand the benefits and features that need to be incorporated within the 101
hotel. They are explained below in the following points:
- Business name: The hotel name is 101 Hotel.

4PLANNING AND DESIGN OF HOSPITALITY VENUES
- Location: The location is proposed to be just behind the last check in counter after the
black of passport control.
- Target market: This hotel is meant for people someone who has a very long layover
or delayed flights.
- Hours of operation: It is open 27*7.
- Type of licenses required: Commercial hotel license, Liquor license, Hotel, Tavern,
and Small Bars Liquor License, License to Play Music in a Hotel, Pub, Tavern or Bar,
Personal probity (short) form category 1 gaming licensees (hotels & taverns),
Authorization to Keep Approved Gaming Machines, License to Operate a PostShop.
- Competitive advantage: The competitive advantage can be achieved by incorporating
certain features within the 101 hotel. The hotel proposes to offer small deluxe cabins
that shall have smart technology and will be exclusively available for the first class
airline travelers. It shall be open 24*7 ("What Does It Mean to Stay at an "Airport
Hotel"?", 2018) and the traveler shall have access to the hotel at any given time
unlike other hotels that might not be open at lite nights ("Sydney Airport
Accommodation | Rydges Sydney Airport Hotel", 2018). This can be one of the most
important success factor and a reason behind the competitive advantage of the 101
hotel.
- Management / competent employee skill set requirements: The managers at the hotel
as well as the staff should be well trained and extremely friendly and courteous
towards the travelers who travel for long distances before checking into the hotel. The
hotel should look forward to appoint only highly experienced professionals from the
hospitality industry (Boella & Goss-Turner, 2013). Having prior experience of

5PLANNING AND DESIGN OF HOSPITALITY VENUES
working in tourism industry as well as experience in handling different kinds of
customers can be an added advantage for the efficient management of the 101 hotel.
- Innovative Venue layout and design implications: The venue for constructing the
hotel is in the airport.
In order to understand the changes and the features even better that need to be
incorporated in the 101 hotel the external as well as internal analysis of the 101 hotel needs to be
carried out. The SWOT and PEST analysis are done below:
SWOT analysis:
Strengths:
- The hotel is proposed to be constructed right in the airport so that is will be extremely
easy and convenient for the traveler to instantly book the suites in case of transits
during their journeys or long flights (Kaynak & Kucukemiroglu, 2015). They do not
have to search for hotels for long times and can save a lot of their time and energy
since the hotel is available in a strategic location for the passengers.
- They get premium services from the hotel staff since they are the first class airlines
travelers, which is even respected by the 101 hotel managers, and staff since the hotel
itself is in the airport. The travelers cannot expect to receive such a treatment from
other hotels outside.
Weakness:
- The hotel has only 101 rooms, which is good enough for off seasons. However, in
peak seasons the hotel might face difficulty (Zervas, Proserpio & Byers, 2017) in
accommodating large number of travelers.

6PLANNING AND DESIGN OF HOSPITALITY VENUES
- The hotel has the same kinds of rooftop bars and restaurants as is present in other
hotels. This can be a reason for companies and dissatisfaction for the passengers.
Opportunities:
- The 101 hotel can look forward to design and plan the architecture of the hotel as
such to increase the number of rooms in the hotel. It can also look forward to coming
up with a more advanced system of communication (Hasan, Hossain & Niyato, 2013)
of important information to the passengers in transit.
- More innovative bars with more varieties of food as well as drinks should be
introduced in the roof top bars and restaurants in order to ensure that the travelers
coming from different parts of the world (Devesa & Peñalver, 2013) with different
food habits find no issues in selecting from the vast range of dishes in the restaurant.
Threats:
- Stiff competition from other hotels in and around the airport.
Effect of stakeholder and owner feedbacks on design process:
The 101-hotel owner has given different constructive feedbacks regarding the success of
the hotel based on the features that the hotels aims to have. The owner advised that since airport
is a place, which remain busy 24/7, it would be extremely beneficial for the travelers who travel
for long distances to have a best in class premium hotel immediately after they enter the airport
(Peiró-Signes et al., 2015). This will just not eliminate their need to go about searching for hotels
after long tiresome flights but also at the am time ensure improved customer satisfaction. The
owner also pointed out that additionally it can be an extremely efficient added source of income
for the airport too (Su, Hall & Ozanne, 2013). He pointed out the construction of the airport to be
a “strategic move”. He also explained the importance of having class apart multi cuisine

7PLANNING AND DESIGN OF HOSPITALITY VENUES
restaurants and roof top bars in order to win the customers trust and preference since travelers
with different food habits and preferences will turn up in the hotel.
The stakeholders who are associated to the construction of the 101 hotel are the third
party raw material suppliers who are also associated to construction works in other part of the
airport in different kinds of repairs all-round the year. The different airline companies are also
the stakeholders and according to their advice, even during off season’s business travelers still
keep travelling and there is no season for corporate travelling. The airlines have claimed that
most of their travelers especially in the off seasons are corporate travelers and businesspersons
who travel to different places to attend business meetings and international conferences and they
are mostly first class travelers. They have also advised that having a best in class in house hotel
within the airport premises can be a major advantage for such corporate travelers how do not
have much time in their hand to go about searching for hotels during their short business trips.
They suggested that most of the people are international travelers and their immediate tasks after
boarding off from the planes is heading towards to passport control room to get their travel
verified. Therefore the owner as well as the other stakeholders including the airline managers
suggested to construct the 1010 hotel near the last check-in counter juts by the side of the
passport control room so that it is easily visible as well as accessible for the travelers.
The Concept of the Venue:
The concept of the airport hotel is very much good in the sense of both relevancy and the
feasibility in the marketplace. The concept of the airport hotel is relevant in the sense that it is a
very good place for the meeting of the travelers of various locations. As this hotel is located in
the airport it is very much easy for the travelers to arrange the a meeting in a tight schedule of
them as they do not need to go outside of the airport premises which will take valuable time of

8PLANNING AND DESIGN OF HOSPITALITY VENUES
them (Ashford, Coutu & Beasley, 2013). Another reason for its relevancy is the brand familiarity
of the hotel. As this hotel is developed in the area of airport it generally tends to be more costly
than the other hotels of same reputation. Though it is more costly, this hotel is in very much
convenient place for the travelers and the travelers will not hesitate to pay some extra for a
convenient place for them. As the hotel 101 is on the airport premises the travelers will get some
extra time for their personal before the flight departs. This extra times are extremely valuable for
the travelers. Thus the hotel 101 is fulfilling its organizational goals by providing convenient
services to the travelers and by generating enough profit from a limited customer access.
While conducting the feasibility study of the hotel it is assessed that this 101 airport hotel
is very good solution for the travelers. This hotel remains open 24*7 for the travelers as the
airports stays always operative. Many flights does not goes directly to the destination point from
the departure point. Instead of that, this flights uses via route in which there are one or more than
one airports. In such of the cases the travelers can take rest in this intermediary airport hotels like
the hotel 101. Also, in many cases the flight delays, rescheduled and take emergency landings. In
those cases the airport hotels are very much effective as this provides an easy shelter to the
travelers which is also convenient for them ("What Are the Benefits of Using an Airport Hotel -
Essential Travel", 2018). Though the airport hotels are costly than the other hotels, still it is
saving a large amount of transportation cost. Taxies can be costly in many cities. From this
perspective the effective cost for bearing both the hotels are almost similar. In this sense,
travelers will opt to choose the airport hotels like the hotel 101 over the others (“Anon”, 2018).
One main problem with this airport hotels is that it is totally useless for the travelers other than
the flights. Standard travelers cannot enter in the airport for using its facilities. Also, this are
costly than the other same category hotels. So the business area of the hotel 101 is limited within

9PLANNING AND DESIGN OF HOSPITALITY VENUES
the passengers of the flights. Another problems that the airport hotels faces is the noise issues. It
is known to all that how much noise is generated from those massive airplane engines. Even the
best soundproof rooms cannot resist the noise of those engines (McSherry, 2018). Situation can
be worst for the hotel 101 as the Sydney airport is one of the busiest airport. For this reason
many travelers may not opt to stay on this type of airport hotels.
Conclusion:
From the above discussion it can be concluded that the concept of the hotel 101 is totally
justified from the business prospective. This type of transit hotels are extremely helpful for the
travelers with busy schedules. Basically, this type of airport hotels costs some extra when
compared to another hotel of same category of it but it provides several of advantages to the
travelers which also same for the hotel 101. This advantages are assessed from the SWOT
analysis which has been done in this paper. From the SWOT analysis it has been also learned
that the hotel 101 has various disadvantage also. The main disadvantage of this hotel is that the
business of this hotel is limited in specific type of consumers. Still this type of airport hotel is
capable to generate enough profit from this limited business domain which are sufficient for
running the business properly. So, from the organizational goal view the concept of the hotel is
absolutely correct without any major issues.

10PLANNING AND DESIGN OF HOSPITALITY VENUES
References:
Anon. (2018). Retrieved from https://www.bisnow.com/chicago/news/hotel/the-continued-allure-
of-airport-hotel-markets-54774
Ashford, N., Coutu, P., & Beasley, J. (2013). Airport operations.
Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding satisfied and
dissatisfied hotel customers: text mining of online hotel reviews. Journal of Hospitality
Marketing & Management, 25(1), 1-24.
Boella, M., & Goss-Turner, S. (2013). Human resource management in the hospitality industry:
A guide to best practice. Routledge.
Devesa, M. J. S., & Peñalver, L. F. M. (2013). Research note: Size, efficiency and productivity
in the Spanish hotel industry—Independent properties versus chain-affiliated
hotels. Tourism Economics, 19(4), 801-809.
Hasan, M., Hossain, E., & Niyato, D. (2013). Random access for machine-to-machine
communication in LTE-advanced networks: issues and approaches. IEEE
communications Magazine, 51(6), 86-93.
Kaynak, E., & Kucukemiroglu, O. (2015). Marketing Airlines Internationally: US Travellers’
Attitude Toward Domestic Versus Foreign Carriers. In Proceedings of the 1993 Academy
of Marketing Science (AMS) Annual Conference (pp. 176-180). Springer, Cham.
Lloyd, C., Warhurst, C., & Dutton, E. (2013). The weakest link? Product market strategies, skill
and pay in the hotel industry. Work, employment and society, 27(2), 254-271.

11PLANNING AND DESIGN OF HOSPITALITY VENUES
McSherry, B. (2018). The Special Challenge of Operating an Airport Hotel. Retrieved from
https://managinghotelstowin.com/2017/05/22/the-special-challenge-of-operating-an-
airport-hotel/
Peiró-Signes, A., Segarra-Oña, M. D. V., Miret-Pastor, L., & Verma, R. (2015). The effect of
tourism clusters on US hotel performance. Cornell Hospitality Quarterly, 56(2), 155-167.
Su, Y. P., Hall, C. M., & Ozanne, L. (2013). Hospitality industry responses to climate change: A
benchmark study of Taiwanese tourist hotels. Asia Pacific Journal of Tourism
Research, 18(1-2), 92-107.
Suh, J. (2014). Theory and reality of integrated rice–duck farming in Asian developing countries:
A systematic review and SWOT analysis. Agricultural Systems, 125, 74-81.
Sydney Airport Accommodation | Rydges Sydney Airport Hotel. (2018). Retrieved from
https://www.rydges.com/accommodation/sydney-nsw/sydney-airport/
What Are The Benefits Of Using An Airport Hotel - Essential Travel. (2018). Retrieved from
https://www.essentialtravel.co.uk/magazine/q-and-a/benefits-of-airport-hotel.html
What Does It Mean to Stay at an "Airport Hotel"?. (2018). Retrieved from
https://www.tripsavvy.com/airport-hotel-1895486
Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating
the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687-
705.