Hospitality Destination Planning & Development Report: Canterbury, UK

This report provides a comprehensive analysis of tourism planning and development strategies in Canterbury, UK. It examines policy approaches employed to manage destination development and regeneration, emphasizing the importance of quality tourism, environmental planning, and community-based initiatives. The report explores how holistic tourism planning can be implemented for the sustainable development of Canterbury, detailing various levels of planning and the role of stakeholders. It further delves into sustainability issues, including economic, social, and environmental factors, and their impact on the city. The report highlights the linkages with broader national development strategies and underscores the crucial role of tourism planning as a vehicle for developing and regenerating the destination, emphasizing infrastructure development, environmental protection, and economic and social benefits. The analysis underscores the need for sustainable practices, economic growth, and community involvement to enhance Canterbury's appeal as a premier tourist destination.

Hospitality Destination
Planning &
Development
Canterbury - the
museum of the United
Kingdom

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Policy approaches to manage the development and regeneration of the tourism destination.....3
Ways in which holistic tourism planning can be implemented for the sustainable development
of the destination.........................................................................................................................4
The role of tourism planning as a vehicle to develop or regenerate the destination...................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The Tourism and Hospitality industry is changing rapidly, and is prospering with
increased opportunities and growth. This sector is emerging to be the highest contributor in
economic development of country. Tourism and Hospitality industry offers various career paths
and avenues also which makes it an attractive field to take up professionally. With the changing
lifestyle patterns everyone loves to travel and take break because of this accreditation this sector
is gaining due importance (Nikazachenko , et. al., 2018). The aim of this report is to highlight the
government actions in supporting this sector and to recognise various sustainable practice in
order to develop an holistic tourism experience and also identify the policy approaches used by
Canterbury. The location selected is Canterbury – the Heritage Museum, a major tourist
destination in England, UK. The Tourism industry faced a great flashback because of the
Coronavirus pandemic therefore, the sustainable action plans are needed to built upon to develop
the further growth of this industry.
MAIN BODY
Policy approaches to manage the development and regeneration of the tourism destination.
Tourism Policy
It is a consider as a tool which help to maintain the practices, decisions that mainly driven
by the Government, social or private factors to obtain the whole objectives that related to the
tourism. Tourism policy consider some set of rules, regulations, directive actions related to the
development, promotion of the tourism for the long-term development of tourism destination.
Objectives
Tourism policy are essential because it requires a support system related to the physical,
social environment so that it can be improve in a suitable and sustainable way and help to share
benefits to all areas of the community (Cheng and Zhang, 2020). It also work like a safeguard
and guarantee which help to maintain the effective standard practices related to the specific
tourism sector in which policy is successfully implemented.
Importance of Tourism Policy
It enhance the national identity and also help to share the cultural value of national pride
with the help of tourism. Tourism policy useful to for the development of countries, cities, towns

and help to provide jobs, diversify the economy level , protect the nature and environment and
also shared the cross- cultural awareness.
Destination - Canterbury City
Key Approaches Quality Tourism - To maintain the good quality of tourism is comes under the important
aspect of each and every countries and cities. Quality of the tourism of Canterbury help to
full fill the specific needs and expectations of the visitors and give positive impression on
customers so that customers easily satisfy the tourist destination and also recommand the
other people to visit the canterbury city. Environmental Planning – It is like a process that analyse and evaluate social, political ,
environmental factors that give impact in the development of natural environment.
Environmental planning of the canterbury helpful in decision making of the most suitable
sustainable outcomes of the city so that mostly people consider the canterbury city in
their visiting places. Community Based Tourism - It is comes under that types of tourism which cover local
communities. In this tourism, mainly local communities invite visitors into their
destinations and show their culture values and daily lives. It is consider as a sustainable
tourism that connect the visitors with their local communities and lives. There are many
benefits of community based tourism of the canterbury such as empowering , spread
cross cultural understanding, increase environmental sustainability, give income
opportunities to the local people etc. Boosterism - It is one of the most appropriate approach of tourism of the canterbury city
that mainly show all the values and attitude towards the development of tourism and also
provide the benefits to all the destinations of canterbury city. VisitEngland is consider
the most famous tourist board which mainly manage the responsibilities to create the
sustainable tourist visit for the future purpose (Rockett and Ramsey, 2017). The main
purpose of this board is to develop the suitable practices which aids in England visitor
economy. International Trade & British Council help to promote the business visit in
Canterbury for the more employment opportunities and it also emerge with SME's sector
for more religious improvement so that most of the visitors attract and visit more. The
tourism Boards utilize the data analytics to enhancing the tourist visits in Canterbury and

it also work with the Tourist Data Hub , Both organisations work together and take all the
imputes from the specific travel agents, tourism and hospitality industry.
 Economic - Tourism mainly contribute in the economic development of the country.
With the help of tourism, country economy easily boost. UK country tourism play a
prominent role to increase the economic growth and also help to improve the
employment opportunities. UK government follow various innovative strategies to
improve the tourism market so that more people will come for visit. UK consider the land
of many specific tourist destinations which demonstrate culture values and heritage.
Canterbury city comes under the most famous tourism destination in England which also
help to enhance the level of tourist visit.
Ways in which holistic tourism planning can be implemented for the sustainable development of
the destination
Holistic Tourism is Planning
Tourism planning is essential to accomplish successful development and management of
tourism industry. In the filed of tourism planning, long term and appropriate planned approaches
are beneficial for the tourism development. Holistic tourism refers that all the tourist can enjoy
their journey and take positive experience from the Canterbury city and also spread the whole
couture, people, destinations and landscapes of Canterbury. There are various methods which
comes under the holistic tourism planning are discussed below-
Methods -
Holistic tourism planning consider as a process which help in decision making for the
future prospective. Proper planning can involve the implementation of decision and also
monitoring all the outcomes.
Holistic planning for national , regional and local level
There are various level involved in the holistic tourism planning such as international,
national, regional and local level. In international tourism planning, transportation services,
schedule for tours and tourist in various countries, development of tourist attractions and
promotional programs of various countries involved. Example – International government &
Intra - Government organizations, international producer organizations, international single
interest organization etc. In National Tourism Planning, It mainly concerned with the
infrastructure facilities, tourism policies and structural plan which contain tourist attractions,

considered tourism regional development , entry point as per the international aspects , quality of
accommodation and other facilities and services (Nunkoo and Gursoy, 2016).. In Regional
Tourism Planning, it include regional policies, transportation facilities, areas of tourist
accommodation , regional entry points etc. In addition, it manage sociology-cultural activities,
economical , educational, training programs , environmental activities include on the basis of
regional level. In Local Tourism planning, consider the planning, objectives, analysis,
preparation, outcomes at the lower and grass root level.
Planning help to involve all the stakeholders
Through Holistic tourism planning , all the stakeholders provide their full contribution
which useful for the sustainable development of the Canterbury. Canterbury City council, also
involve to provide their better contribution in the tourism planning. Some stakeholders such as
local residents, government, organizations, employees , tourists, tourism developer and business
associations etc. give their best efforts in the holistic tourism planning of the Canterbury city so
that more visitors can come to visit.
Sustainability issues
There are various sustainability issues like carbon emissions, water waste, working
conditions, food security, energy consumption etc. affect the Canterbury city economically,
socially and environmentally. The explanation of these as per these factors are given below- Economic – This issues related to the financial costs, capital costs and also operating
cost, of the UK people. Social – Social issues include human rights, human health issues, Food, lack of
community development, lack of education give negative impact on the people of the
Canterbury city (Chen and et. al., 2016).
 Environmental – This issues consider natural resource management , climate, mitigation,
renewable energy , soil erosion , water pollution etc. These factors create the major
problem so that city can face the sustainability issues.
Linkages with the broader national development strategies
National development strategy is like a government policy that mainly enhance tourism
so that UK country can take the benefits in the tourism industry. National development strategies
usually related to the economic and social development. There are many features related to the
national development strategies related to the holistic tourism planning such as reduce barriers,

reduce visa requirements, improve tourist facilities, encourage investment etc. National
development strategy help the country economically, socially, environmentally etc. it also
consider the legal plan, specific appropriate data, valid plan for future. VFR market, travel trade
and digital ambassadors related program and activities also consider in the national development
strategy.
The role of tourism planning as a vehicle to develop or regenerate the destination
Tourism planning is the most effective way which helps in developing the tourism
department. Proper planning also helps this sector to to develop and regenerate the destination
and attract more and more tourist to the place. Canterbury is one of the famous tourist place in
UK. The development of a tourist place is considered as very important and essential
requirement to attract more tourist (Camprubí and Coromina, 2016). It is also the duty of
government to invest in the infrastructure and develop the place by renovating gardens, parks or
by making changes in the museums, etc. Canterbury is famous for its Historic buildings in
whole of the Britain.
Illustration 1: Canterbury, 2021

The Canterbury is working in direction to develop and regenerate the place. They are
focusing on growing an developing the international market for overnight stay. The canterbury
had seen its growth increase since the AirBnB where they started renting its property. So now the
place is looking for more options to wider its destination offer. Canterbury is the most attractive
historic place with many history. This often attract visitors who likes to explore the historic
places and perform research.
The city must focus on the physical regeneration of the place by developing the
infrastructure and building such an environment for the tourist that they enjoy their stay and also
recommend the place to others. The government should also invest the funds for the
improvement of the cleanliness as this will protect all the attractions of the city. Building a clean
environment also attract tourist and they enjoy the scenic and historic beauty. As the city of
canterbury is famous for church and other different monuments & museums, it is important to
protect them and conserve them. This can only be done if they are property taken care and the
government of the city maintain the clean environment. Regeneration is not only related to the
physical and environmental changes, but it also benefits the society and its people and also gives
economic benefits (Oviedo-García, 2016).
Tourism planning will benefit the city of canterbury socially. This will help the city to
generate profit with increase in the tourist which will reduce poverty. The income generated by
the government will also be distributed equally to all the major attractions of the city. This will
also promote the culture and its local market and arts of the city. Planning of the tourism in the
city of canterbury also gives economic benefits. This gives chances to the people living there to
get jobs. The more the tourist the more will be the income that government will generate out of
them. All this money will help the economy of the city to increase which will also benefit whole
of the country.
Planning tourism is very important as it will enable to establish objectives , principles and
policies for the development of tourism. This will help the place to manage and work as per the
plan to avoid problems. Planning would help the place to promote tourism as it will give a
framework which will help to make operations between all the sectors effective (Croes and et.
al., 2020). The most important object is achieved if a proper tourism planning is done. It does not
only focus on the improvement and planning of a particular place but it will also help in the
promotion of the place where the development is being done It helps in attracting more tourist to

the place by which the local officials or authorities generate income in form of taxes which
further help in the development of the place and regenerating the destination by making proper
tourism planning.
CONCLUSION
It can be concluded from the above report that the Government is trying hard to build
back on Tourism and Hospitality industry back on track. Because of the changed habits and
patterns due to this pandemic this industry suffered lot. Hence the focus is to built such practices
which can deliver holistic tourism experience to people. The role of tourism planning needs to be
geared up in order to build this industry growth.

REFERENCES
Books and Journals
Camprubí, R. and Coromina, L., 2016. Content analysis in tourism research. Tourism
Management Perspectives, .18., pp.134-140.
Chen and et. al., 2016. Tourism between divided nations: An examination of stereotyping on
destination image. Tourism Management, .55., pp.25-36.
Cheng, L. and Zhang, J., 2020. Is tourism development a catalyst of economic recovery
following natural disaster? An analysis of economic resilience and spatial
variability. Current Issues in Tourism, pp.1-22.
Croes, R. and et. al., 2020. Tourism specialization, economic growth, human development and
transition economies: The case of Poland. Tourism Management, .82., p.104181.
Nikazachenko, A.L. and et. al., 2018. Modern approaches to assess tourism industry-related
environment. Journal of Environmental Management & Tourism, .9.(2 (26)), pp.298-
303.
Nunkoo, R. and Gursoy, D., 2016. Rethinking the role of power and trust in tourism
planning. Journal of Hospitality Marketing & Management, .25.(4), pp.512-522.
Oviedo-García, M.Á., 2016. Tourism research quality: Reviewing and assessing
interdisciplinarity. Tourism Management, .52., pp.586-592.
Rockett, J. and Ramsey, D., 2017. Resident perceptions of rural tourism development: The case
of Fogo Island and Change Islands, Newfoundland, Canada. Journal of Tourism and
Cultural Change, .15.(4), pp.299-318.