Professional Development Report: Skills for Food and Beverage Managers

This report delves into the significance of professional development within the hospitality sector, specifically focusing on the skills and competencies required for a food and beverage manager role at the Marriott hotel chain. It begins with an overview of the Marriott, highlighting its commitment to quality and customer satisfaction. The report emphasizes the importance of professional development, outlining the benefits such as increased retention, confidence, and efficiency. It then identifies crucial skills for a food and beverage manager, including procedures, customer service, guest service, and communication. A critical self-evaluation using a SWOT analysis is provided to assess strengths and weaknesses. Furthermore, a skills audit is conducted to rank competencies. The report concludes with a discussion of learning theories and development approaches suitable for enhancing personal and professional growth within the hospitality industry. The report also provides a development plan for skill enhancement.

Professional Identity and Practice

Table of Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Company overview.........................................................................................................................3
Benefits and importance of opting professional development........................................................4
Skills required by the employer for food and beverages manager.................................................4
The Critical Evaluation of skills and competencies........................................................................5
Auditing the skills...........................................................................................................................6
Learning theories.............................................................................................................................8
Best development approaches to enhance the personal and professional development ................9
Development plan for the enhancing of skills and competencies...................................................9
Evaluation of own skills and competencies..................................................................................10
CONCLUSION..................................................................................................................................12
REFERENCES..................................................................................................................................13

INTRODUCTION
The term professional development is referred as the increase in the marketability of the
individuals and their approach towards the hospitality industry. The professional industry contains
different opportunities for the people who want to learn and develop their skills on a personal as
well as the professional development. This development is considered as an important part for the
human being as they are more focused on their career. The hospitality sector is the broad sector
which contributes at a large way in the world's Economy. The professional development of an
individual helps them, to enhance their present skills and they can also opt various opportunities
which can benefit them in their future. This development is increasing in a large range as the
hospitality sector is dynamic and it keeps on changing. The individuals and various groups of
people require a lot of skill and professional development so that they can approach for various job
roles in the respective sector. This report will include the introduction of their Marriott hotel chain
which is a well known reputed brand in the hospitality sector (Albrecht, Moscardo and Dwyer,
2022). The company focuses on providing the excellent quality and the best of its potential to the
customers so that they can satisfy their needs and wants along with the increase in their sales and
revenue. this report will also include the need for professional development for the selective job
role.
MAIN BODY
Company overview
The Marriott is the big hotel chain which is founded by J Willard and Alice Marriott. The company
is a well known reputed brand in the hospitality industry. The Marriott hotel chain is known about
their exclusive Quality and premium management services for the customers. The company
believes in diversity and innovation so that it can stay dynamic according to the modern world and
can maintain a good position in the market. The Company's core values and the beliefs are to take
the proper care of the individuals and their well beings so that they can develop a sense of trust and
loyalty among the customers. The Marriott is full focused in promoting sustainability and has good
environmental concern values so that it can create a positive impact on the individuals (Dilshad,
Hussain and Batool, 2019).

Benefits and importance of opting professional development
The professional development is related with the enhancing of various skills and qualities which ae
related to the work areas and competencies. The individuals are required to be skilled and
compatible enough so that they can perform effectively and efficiently in the job role provided to
them. There is a need to develop the professional skills in the individuals so that they can increase
their working capability and their productivity can also be increased which will be beneficial for
them in the future. Given below are the benefits of professional development (Gibbs, 2022).
 Increased Retention
The professional development is considered as an important part which can help the individuals to
gain knowledge and enhance their present skills. The professional development can change the
individual to become a better version of themselves which can be helpful for them to increase their
retention in the Business and the organisation they work.
 Build confidence and Motivation
The professional development also helps the individual and the people to build their confidence
which also helps them to stay motivated. The development of one's personal and professional areas
helps them to boost up their confidence level and to increase their working capability which can
also promote them to achieve their personal and professional goals.
 Increased Efficiency
The Professional development also helps the individual to increase their effectiveness and
efficiency to promote various tasks and activities. The individuals also enhance their skills and
qualities which boosts up their skills and competencies by giving them new direction and new
approach to perform in a abetter way.
Skills required by the employer for food and beverages manager
The term skills are referred as the abilities and Qualities of an individual which he\she uses
to perform various tasks and activities in an effective and efficient way. The development of skills
is considered as an important part which is required by an individual so that he\she can work with
the best of their potential along with the increased working capacity. The hospitality sector requires
a lot of skills and competencies which should be acquired by the individual so that they can apply
for the vacant or their desired job role. The JW Marriott is a well known brand of the hospitality
sector which has various job opportunities. The Marriott is a chain which is well established and
follows a hierarchical structure of organisation so that their day to day tasks can be performed in an
effective and efficient way. The hotel chain consists of various departments such as, Housekeeping,
Managing and food and beverages etc. which handles the functions of the hotel. The food and
beverages manager is a good post which requires a lot of skills (Howard and Eddy‐Imishue, 2020).

The Marriott hotel is in need of excellent skills so that they can manage their tasks and can achieve
the organisational goals. Given below are the skills and competencies which are required for the job
role of food and beverages manager.
 Procedures
The food and beverages manager should know about the correct ways and procedures to pursue
things an functions. The term procedure is referred as the step and the way to do a particular things
which can be helpful for the position of the food and beverages manager of the Marriott company o
look after the various way to perform the tasks and activities. The manager should also create an
illustrated procedure which can state the time duration and the steps which should be taken to
complete the tasks.
 Customer service
The term customer service is referred as the process of offering various services to the customers
so that their needs and wants can be satisfied. The customer service is considered as an important
skill which should be Acquired by the food and beverages manager of the Marriott hotel by which
they can create a good value of their hotel by providing their customers with the best of their
potential along with the various services such as , Problem solving, excellent management and
building a strong relationship with the customers which will eventually benefit the company to
achieve the targeted goals.
 Guest service
The guest service is related with the taking care of guests by serving them according to their needs
and wants. The food and beverages manager should ge aware about the various service issues
which can occur during the handling of guests and they should also find various ways to solve their
problems. They should also be aware of developing the inter departmental programs and policies
which can increase the guest service.
 Effective communication skills
The food and beverages manager should be good at communicating as communication is referred
as the key to attract customers and to build a strong connection with them. The good
communication skills will help the manager to interact ore with the customers and they will also be
aware about their needs and wants. The better communication skills will also increase the
transparency between the manager and the customers which will help to avoid the
misunderstanding.
These were the skills that are required by the food and beverages manager of the Marriott

The Critical Evaluation of skills and competencies
It is necessary have ability to do self measure. It is seen that self assessment helps the
individual to know about the strengths and weakness. It will help to make farther change of state so
that they are fit for coveted job role. The self evaluation of a person can help them to get known
about their strength, weaknesses, opportunities and threats which will further be helpful for the
individual to promote various tasks with the effectiveness and the efficiency. The SWOT Analysis
is a tool which is used to know a person's strengths and weaknesses which can help the individual
to increase their skills and work on their weaknesses. Given below is the personal Swot Analysis
(Kitto, 2021).
Strength
 I do have effective communication skills
which helps me to interact with other
people. This al;so helps me to initiate on
a conversation
 I have good leadership skills w by which
I can work easily in groups and I am also
effective at managing teams as I believe
in collective work rather than working
alone
Weaknesses
 I am not good at managing time and I
lack at managing my time skills as I am
unable to complete my task on the
particular time period.
 I am not used to work in the pressurised
situations as they create a burden by
which the efficiency decreases.
Opportunities
 There are various opportunities on the
field of food and beverages manager
which can help to enhance the career.
 The increase in digital areas and the use
of effective technology have made it
easier to perform various tasks and
activities to perform in a better way.
Threat
 There is a lot of competition in the field
of Hospitality industry which acts as a
threat.
 The global pandemic has reduced the
opportunities of job roles which is a big
threat.

Auditing the skills
The term Auditing of skills is referred as the analysing and evaluating of one's skills and
ranking them. The skills audit is considered an important part which is helpful for the individual to
bridge the gap between where they are and where they want to be. Given below is the ranking
according to the skills and competencies.
Skills and competencies Score and rank to self Score given by other
COMMUNICATION SKILLS 9 9
Leadership skills 9 8
Time management skills 6 3
Technical efficiency 9 6
Creativity 10 9
The above skill audit was helpful as it has stated the areas which requires a lot of work and
effectiveness so that the tasks and operations can be managed in a proper way. There are various
strengths and weaknesses which helps the individuals to perform effectively and weaknesses also
make them feel less skilled. The development of the skills are considered as an important part of
the individual's career as they are required to opt for the various job roles which can help the
individual to build a good career and they can also enhance their present skills to achieve their
personal and professional objective (Koner and Eros, 2019). The Success of the Marriott hotel
depends upon the effective and efficient working of its managers and the employees so that it can
gain a good brand name in the hospitality sector and can also promote the value among the
customers.
Learning theories and approaches which can be used for personal and professional
development
It is important to note that there is requirement of some theories and practices that will
support the ongoing personal and professional development of an individual. At the same time there
if all these theories are used in an effective manner then the organisation is able to achieve goals
and objectives in a successful way. The learning is considered as an important part from the
personal and professional point of view which can he;p the individuals and the group of people to
make sure that they are moving in the right direction towards achieving their personal and
professional objectives. The personal and professional development is considered as the two
important aspects of the individual's career which should be impact full enough so that they can

gain a well known reputed position in their career along with the enhancing and improvement in
their self and personal traits so that they can be able to get their desired job role and achieve their
aims with the help of their skills and qualities. Given below are the theories and approaches which
can be used by the individual to develop their personal and professional areas (Marques, Costa and
Pereira, 2019).
 Behaviourism
The term behaviourism is referred as the theory which states and treats the learning of an individual
as non- existent. It also focus on the observing of the environment and its various aspects. The
theory focuses on the learning of people and their habits to approach the different types of learning
which will help them to achieve a certain effective learning frame work that will promote their
learning efficiency. This theory believes that the people are born as a blank state and they slowly
learns to behave in an appropriate way.
 Cognitivism
The term cognitivism is referred as the people that treats the individuals and the group of people as
the mental beings and helps them to analyse and evaluate the information. This term directly
counters the beliefs of behaviourism
 Constructivism
the term constructivism states that the knowledge is build upon the prior knowledge. According to
this theory the various individuals and group of people actively makes their own knowledge and
this created knowledge also helps them to shape their perspective of reality.
These theories helps the individuals to develop a new way of self assessment which helps the
people to work on their personal and professional areas for the betterment of their future self. These
theories also emphasis on the meaning of new knowledge and building effective areas to perform in
the Excellent way.
Learning theories
Gibbs Learning theory
The Gibbs reflective cycle was developed by Graham Gibbs in 1998. This theory provides
an effective structure towards the learning experiences and the areas which needs to be worked on.
The Gibbs reflective cycle allows the individual to learn and plan according to various things
(Mashizume and et.al, 2020). The learning theory is based on 6 stages which are given below:
 Description
This stage is related with the description of the experience which is felt during the learning

scenario.
 Feelings
This referred as the feelings which were felt and experienced during the learning and its aspects.
 Evaluation
This stage is related with the evaluation and stating of the experience which can be both good and
bad
 Analysis
The term Analysis is referred as the evaluation and observation of whole learning process
 Conclusion
The conclusion is referred as the summary of the process and the learning which is gained and
thinking in a different way about what can be opted on a better way
 Action plan
The term Action plan is related with the dealing of challenges from various situations which can
occur in general changes and which actions can be taken to achieve things differently.
Best development approaches to enhance the personal and professional
development
The self assessment helps an individual to know about the strengths and weaknesses. The
net step towards the personal and professional is to work on the areas that needs improvement. It is
necessary to know about the various skills and qualities that should be acquired in order to
maintain the personal and professional development (Mitin, Mitina and Shchelina, 2021). The
Marriott hotel is a brand which needs effective skills and good quality of working in the field of
food and beverages manager. Given below are the ways which can help in personal and
professional development of an individual.
 Training and development
The term training and development is considered as an important part which should be opted by the
individual and the group of people so that they can adapt the personal and professional
development. The effective training and development can help the individual to enhance their
present skills towards the role of food and beverages manager of Marriott.
 Coaching
The term coaching is considered as an effective step which should be taken to achieve the excellent
skills which can help the individual to develop their personal and professional skills which are
needed for the job role of food and beverages manager of Marriott.
 Learning various things from the experiences
The experiences differs from person to person. They can be good and bad, learning from these
experiences makes the individual more skilled and encourage them towards achieving their

personal and professional goals.
Development plan for the enhancing of skills and competencies
The term development plays an important role in requiring the skills and qualities which
will help the individual to achieve success. The skills will help the individual to become a good
food and beverages manager. Given below is the development plan (Ogbonnaya and et.al, 2022).
Skills Importance of skills Actions to be taken Time duration
Communication
skills
These skills will
help the individual
to interact with the
customers in a better
way
Initiating the conversation
and being more transparent
will help to enhance the
communication skills
3 months
Leadership
skills
The leadership skills
will promote an
effective team
management of the
manager with their
subordinates
By participating in the group
activities and managing the
teams properly will develop
the leadership skills
2 months
Time
management
skills
The time
management skills
will promote the
effectiveness and
efficiency in the
tasks and activities
of the hospitality
industry.
The time management skills
can be developed by making
schedules and following
deadlines of the project
given.
2 months
Creativity The better the
creativity the more
effective will be the
approach to enhance
the uniqueness.
By sharing ideas and
exploring more will enhance
the creativity of the
individual
2 months

Evaluation of own skills and competencies
The term self evaluation and assessment is referred as an important part which can help the
individual to look after the various areas which can help the individuals to adapt the training and
learning methods. The CIRO model is developed to evaluate the effectiveness and efficiency of the
employee training programs and courses. This model also aims at the evaluating of corporate
training. Given below are the 4 components of CIRO model which can be applied to the different
areas of the Business and the organisation (Palacio-Ciro and Vasco-Correa, 2020).
 Context
The term context help n the assessment of operational situation of the Business and the
organisation. The context helps in the establishing of training objectives which are basically of
three types namely, ultimate objectives, Intermediate objectives and immediate objectives.
 Input Evaluation
This stage of CIRO model is related with the gathering of information about the possible methods
and techniques which can be used to identify the best possible option. This stage is also related with
the deigning, planning and management of the training program.
 Reaction evaluation
The term reaction stage helps the individual to gather the participants and their views, suggestions
and feedbacks on the training programs and the courses they have received.
 Outcome
This stage of the model is related with the results and outcomes of the training programmes. The
outcomes are evaluated in what actually had happened as the result of the training. The outcomes
are measured in 4 ways named as Learner level, Workplace level, team and department level and
Business level (Sharma and Pandher, 2018).