Hospitality Destination Planning and Development in the United Kingdom

This report provides a detailed analysis of hospitality destination planning and development, with a specific focus on the Lake District National Park in the United Kingdom. It explores various policy approaches for managing development and regeneration, including long-term planning, government support, destination engagement, and outcomes evaluation. The report also examines ways and methods for sustainable development, such as utilizing new technology, hiring an effective workforce, creating effective travel guides, and increasing social media involvement. Furthermore, it highlights the crucial role of tourism planning in arranging resources, providing budgets, managing risks, and effectively using technology to enhance the destination's appeal and sustainability. The report emphasizes the importance of these strategies for attracting tourists and ensuring the long-term success of the Lake District National Park as a prime tourist destination.

Hospitality Destination
Planning and Development

Abstract
Proper planning and development actions always positively affect to a tourist place.
Currently management authority of each tourist place within the United Kingdom is
taking different productive decisions towards developing its destination. The report is
discussing various innovative ways to develop a tourist place.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Policy approaches for managing development and regeneration.....................................4
Ways and methods for the sustainable development of the destination..........................7
Role of tourism planning..........................................................................................................9
CONCLUSION.............................................................................................................................11
REFERENCES............................................................................................................................12

INTRODUCTION
Planning and development are very necessary tasks for the management of any
tourist destination, because by planning and development the management of a specific
tourist destination can make that destination more effective and more attractive.
Currently tourism management authorities within many countries are trying to make
their respective destination more attractive and effective, because most people always
like to visit only those places which really attractive in nature. There are various tourist
attractions are existing within the United Kingdom, like; Tower of London, Stonehenge,
The British Museum and Lake District National Park etc. Per year, a lot of tourists visits
in these places. The report discusses planning and development of Lake District
National Park. It is one of the prime tourist attractions within the United Kingdom. In this
report, productive policy approaches, ways, planning etc. aspects of planning and
developing also has been discussed.
Policy approaches for managing development and regeneration
The management of Lake District National Park is highly required to develop
some productive policies for properly managing development and regeneration of this
tourism destination. (Costa, Rodrigues and Gomes, 2019). Currently management of
each tourist destination focuses on following such policies which run their destination
always on the progressive path. Basically, policy approaches can give opportunity to the
management of Lake District National Park to systematically manage development and
regeneration of own destination. Of course, Lake District National Park already is an
attractive tourist attraction within the United Kingdom, where lots of tourists visits per

year. But this destination still needs to be more developed and regenerated to attract
more people from different countries. Some major policy approaches has been
discussed below which the management of Lake District National Park need to
implement in its daily operations for properly managing development and regeneration
of existing destination.
Planning tourism for the long term
This is the first policy approach where top-level management of Lake District
National Park need to prepare a specific plan for always maintaining attractiveness
within this destination. Long term planning refers that activity where management of a
tourist place prepare a plan to gain benefits for the long time period. There is
attractiveness within tourist destination continuously gain high attention in the tourism
industry for the long time period. Currently existing management within each tourist
attraction always made a specific plan which provides long term benefits, that’s why the
management at Lake District National Park is also highly required to prepare a specific
plan which will make enable it for properly managing its development and regeneration
processes.
A “government” approach
The Lake District National Park is completely functioned in the supervision of the
United Kingdom’s tourism department. This department is fully a governing body which
always is responsible to follow all instructions of the UK’s government (Kasemsap,
2018). According to different tourism magazines, people across the world give very high
priority to the United Kingdom as a tourist place. That’s why few months ago the

government of the United Kingdom has given special instructions to its tourism
department for more developing and regenerating different tourist destination across the
United Kingdom for attracting a greater number of tourists within country. In this
situation, existing management of Lake District National Park is also highly responsible
to highly develop and regenerate this destination. The management is able to take
specific fund also from the government for boosting its processes of development and
regeneration.
Destination engagement
Designation engagement approach supports in increasing engagement between
destination and tourists. Many times, many people always to visit a single tourist
destination according to their respective interest, because that has engaged with that
particular place. In the case of Lake District National Park, there are lots of people from
all round world always like to visit in this destination, because this tourist destination is
very relaxing according to many tourists. In this situation, existing management
authority of this place is responsible to maintain an effective engagement with different
tourists by providing then better atmosphere when they visit Lake District National Park.
The management authority can maintain cleanness and proper hygiene fin this place for
giving the best experience to different tourist (Volgger and Huang, 2019). These steps
are very necessary for systematically developing and generating the Lake District
National Park.
Outcomes

Outcomes approach helps in evaluating final results of efforts, in which the
management of existing destination need to properly evaluate its outcomes for
improving performance in the next development programs. There is evaluation of
outcomes is another major policy approach which can also contributes properly
managing the development and regeneration of the Lake District National Park.
Basically, existing management of this tourist destination is highly required to properly
evaluate different outcomes for analysing accurate tourist retention. For example; if
Lake District National Park has achieved better outcomes in comparison of the last
year, then the management of company will be able to understand that, it is properly
managing the development and regeneration of this Lake District National Park.
Ways and methods for the sustainable development of the destination
Currently there are lots of productive ways available in the market which can
contribute in sustainable development of the destination. In this situation, management
authority of the Lake District National Park needs to consider this these all ways in
which holistic tourism planning can be implemented for the sustainable development of
this destination.
Use new technology
The management authority is highly responsible to use new and modern
technology within its daily operations for making this destination more attractive nature
(Franzidis and Yau, 2018). Of course, most people of the United Kingdom value the
Lake District National Park, because thus destination is too relaxing to them. But
management of destination need to more develop this by using modern and new

technology. For example; by using this new technology the management authority of
this destination can easily achieve its target of sustainable development. Currently
people from all around really like to visit the United Kingdom for holiday purpose, in
which management authority of Lake District National Park can develop this place for
highly attracting lots of people within the United Kingdom. With the support of
technology, management of this part can provide proper safe and secure zone as well.
Basically, there are safety and security to is one of the prime needs of a person. In this
situation, Lake District National Park management can easily give proper safe and
secure zone to all tourist by implementing new technology.
Hire an effective workforce
The Lake District National Park need to hire an effective workforce as well. An
effective workforce always plays very excellent role in developing destination or tourist
place. With the support of this workforce, the management of Lake District National
Park will be able to maintain happy and healthy atmosphere in this part. On the other
side, this workforce can give great contribution in maintaining cleanness and hygiene.
There are maintaining proper cleanness and hygiene is very important task to top-level
management of Lake District National Park, because most tourists always like to visit in
only such destinations which are completely neat and clean. There are management
use employees from workforce as security guard as well. Basically, security guards play
very excellent role in any tourist attraction for dealing with different negative elements
from that particular destination (Saito and Ruhanen, 2017). By considering these all
factors in its development plan, the management authority at Lake District National Park
can easily develop this destination.

Create an effective travel guide
Create an effective travel guide is another major way to the management
authority of Lake District National Park to systematically develop this destination.
Currently management authorities within most tourist destinations already has made an
effective and attractive travel guide for attracting lots of new tourist towards self-
authorised destination. In this situation, existing management of Lake District Nation
Park also need to create or develop a productive travel guide, because travel guide will
enable this destination also for attracting many new tourists. Basically, when
management authority of a tourist destination made its travel guide, then it always
needs to show that guide to different people through different platforms, like; YouTube,
Television broadcasting, travelling magazines and newspapers etc. By taking these all
steps, top-level management of Lake District National Park can easily develop this
destination in the tourism industry.
Increase social media involvement
Currently most people have accounts on different social media platforms, like;
Facebook, Instagram, Snap-Chat etc. In this situation, management authority of the
Lake District National Park is also able to take huge advantages through these all social
media platforms (Gallarza and de Diego-Velasco, 2018). Basically, the management
should create its accounts or handles on different social media platforms. After creating
accounts on these planforms, it will need to post different fancy photos and videos of
the Lake District National Park. This step very necessary to management, when people
see all photos and videos of Lake District National Park on different social media

platforms, then they may make plan to visit this destination. That’s why this way to too
productive in developing this tourist destination.
Role of tourism planning
Tourism planning plays very excellent role in the development and regeneration
of a tourist destination. Basically, tourist planning gives opportunity to the management
authority of a tourist destination to properly guide, regulate, and manage different
operations within development procedure (Gursoy and Chi, 2018). This is the main
reason that, tourism planning is very important in development and regeneration of a
tourism destination. Some major roles of tourism planning have been discussed below;
Arranges required resources: The management authority of Lake District National
Park will need arrange different resources for properly develop this destination. In this
situation, tourism planning can support to management for arranging different
resources, because each plan always includes some appropriate ways for finding
different necessary resources. That’s why existing management of this destination is
highly required to prepare a productive plan for developing or regenerating this part.
Provides specific budget: Existing management within each tourist destination has
always required a specific budget for properly developing and regenerating its
destination. There is main objective behind development and regeneration of a tourist
place is to attract lots of new tourists towards that particular place (Reisinger and
Michael, 2019). In this situation, tourism planning will support upper management of
Lake District National Park also for achieving specific budget which will defiantly
contribute in all over development and regeneration of this park. By getting proper

budget, management authority of this destination can easily those activities which helps
in developing and regenerating the Lake District National Park.
Managing risk and uncertainty: Tourism planning plays very excellent role in
managing risk and uncertainty as well. According to different experts, everyone can face
many risk factors and uncertainties in its development and generation processes. In this
situation, proper planning support to the management of Lake District National Park for
systematically dealing with different risk factors and uncertainties. Basically, risk factors
and uncertainties negatively affect to a tourist destination, organisation etc. That’s why
everyone is highly required to prepare a productive tourism planning to properly deal
with such risk factors and uncertainties.
Better use of technology: Currently management authorities within most tourist
destinations are using hi-fi technology in their daily operations (Sinclair-Maragh and
Gursoy, 2016). But many of these destinations has no idea about how to systematically
use technology within workplace. In this situation, tourism planning aspect give
opportunity to everyone for systematically using hi-fi technology in the workplace. This
attribute of tourism planning will also positively influence to the development processes
of the Lake District National Park.
CONCLUSION
It can be concluded that planning and development are two very important
aspects for the Lake District National Park. Existing management authority of this tourist
destination is highly required to prepare a specific plan for systematically develop and
regenerate this destination. The management of this destination is completely

responsible consider different policy approaches within its daily operations for make this
destination more attractive and effective. On the other side, there are tourism planning
will definitely play an excellent role in the development and regulation processes of the
Lake District National Park.

REFERENCES
Books & Journals
Costa, J., Rodrigues, D. and Gomes, J., 2019. Sustainability of tourism destinations and
the importance of certification. Worldwide Hospitality and Tourism Themes..
Franzidis, A. and Yau, M., 2018. Exploring the differences in a community’s perception
of tourists and tourism development. Tourism Planning & Development. 15(4).
pp.382-397.
Gallarza, M. G. and de Diego-Velasco, N., 2018. the Creation and Delivery of
experiential Value in hospitality. Tourism Planning and Destination Marketing.
p.25.
Gursoy, D. and Chi, C. G. eds., 2018. The Routledge Handbook of Destination
Marketing. Routledge.
Kasemsap, K., 2018. Hospitality and tourism management: Advanced issues and
implications. International Journal of Tourism and Hospitality Management in
the Digital Age (IJTHMDA). 2(2). pp.37-52.
Reisinger, Y. and Michael, N., 2019. Destination competitiveness: An emerging
economy. In CAUTHE 2019: Sustainability of Tourism, Hospitality & Events in a
Disruptive Digital Age: Proceedings of the 29th Annual Conference. (p. 603).
Central Queensland University. Australia
Saito, H. and Ruhanen, L., 2017. Power in tourism stakeholder collaborations: Power
types and power holders. Journal of Hospitality and Tourism Management. 31.
pp.189-196.
Sinclair-Maragh, G. and Gursoy, D., 2016. A conceptual model of residents’ support for
tourism development in developing countries. Tourism Planning &
Development. 13(1). pp.1-22.
Volgger, M. and Huang, S. S., 2019. Scoping irresponsible behaviour in hospitality and
tourism: Widening the perspective of CSR. International Journal of
Contemporary Hospitality Management.