Integrating Digital Technologies in Crisis Management at St. Pancras

This research proposal focuses on integrating new digital technologies into crisis management operations at St. Pancras Renaissance Hotel London. It reviews the concept of crisis management in the hospitality industry, examines new crisis management technologies used in hotel operations, and explores their impact. The proposal identifies the research problem as the need for hospitality businesses to implement digital strategies to manage crises, especially after events like the Covid-19 pandemic. The research aims to evaluate the integration of these technologies and provide recommendations for best practices. The methodology employs a quantitative research design, using questionnaires to gather data from hotel employees, analyzed through a positivism research philosophy and a deductive approach. The literature review covers key areas such as the inevitability of crises, the role of technology in mitigating risks, and the impact of digital solutions on customer retention and operational efficiency. This document is available on Desklib, where students can find a wide array of solved assignments and past papers.

HND Hospitality Management Research Proposal Form (RPF)
Research Proposal Form
Section One
Research Title (this must have two variable which are referred to as cause and effect)
Integrating new digital technologies into crisis management operations at St. Pancras Renaissance
Hotel London
Research Background (this is a clear explanation of the most important studies that have been
conducted in your chosen field, it should consider a brief discussion of the key theories and models
related to the research problem. Must include citations, references!)
(100 words)
Crisis management are defined as to find the threat for business for the organization. Digital technology
plays an important role to identify the threats or to prepare a good strategy to mitigate all the
problems. The study of crisis management begins with the large scale organization which include the
common crisis as threatening to organization, shocking elements or the less time decision. Digital
technology are advance in their terms it consists of various tools and procedures which will be helpful in
identifying or managing the crisis occur in business. St. Pancras renaissance hotel located in Euston
road, London is aim to implementing the digital technologies in order to manage the crisis.
Research Problem (this is a brief discussion of the problem that exist in the research area, or a
troubling question that exist in scholarly literature or practice that you research is attempting to
solve. Must include citations, references!)
(100 words)
The research is based on the implementation of the digital technology to manage the crisis occur in
hospitality industry. Due to the outbreak of Covid-19 or other natural calamities are affecting the
hospitality business. Organization have been losing their revenues as people are not showing their
interest in hospitality sector. It is also seen that there are more chances that hospitality industry will
have to face more crisis in the future. Therefore, they must need to implement the strategies and
technologies to manage their internal functionalities otherwise they will have to face vulnerable

situation in the future.
Pearson Education 2019 - Higher National Certificate/Diploma in Hospitality Management
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HND Hospitality Management Research Project
Research Aim (e.g., what do you wish to achieve? What do you want to learn to do? What do you want
to find out?)
The aim of this research is to evaluate the integration of the new digital technologies into the crisis
management operations at St. Pancras Renaissance Hotel London
Research Objectives (a number of steps that address HOW the research aim will be achieved)
1. Reviewing the concept of crisis management in the hospitality industry.
2. Examine the new crisis management technologies used to run hotel operations at St. Pancras
Renaissance Hotel London.
3. Explore the impact of the new digital technologies on the management of crisis at St. Pancras
Renaissance Hotel London.
4. Evaluate the integration of new digital technologies into crisis management operations at St.
Pancras Renaissance Hotel London.
5. Provide recommendations on the best options of integrating new technologies into the crisis
management operations at St. Pancras Renaissance Hotel London.
Research Questions (questions should be focused, researchable, feasible to answer, specific to find
results, complex, and relevant to the objective and your field of study)
1. Which new crisis management technologies are used to run the hotel operations at St. Pancras
Renaissance Hotel London?
2. Which factors affects the choice of new digital technologies at St. Pancras Renaissance Hotel
London? (or “What is the impact of the new digital technologies on the crisis management at St.
Pancras Renaissance Hotel London”?)
3. Which different technologies are integrated into crisis management at St. Pancras Renaissance
Hotel London? (or “How the new technologies are integrated into St. Pancras Renaissance Hotel
London?”)
4. What are the best positive practices of integrating the new digital technologies into crisis
management at St. Pancras Renaissance Hotel London?
Research Rationale/Significance (valid literature arguments/reason for choosing the research
topic)
(100 words)
The reason behind choosing this topic is to bring the focus on the crisis as these are the major
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problem which is facing by the hospitality industry. Now a days businesses are completely
introduced to the crisis therefore the main purpose of choosing this topic is to develop an
understanding about the crisis so organization will proceed to prepare the strategies to manage all
the crisis associated with their business. As the hospitality industry are facing the major problem in
increasing their revenues after the natural calamity so that they will able to prepare the plan to
mitigate their risk.
Section Two
Brief Literature Review on the chosen topic (critical review of the relevant literature that showcase
understanding, interpretation, analysis, clarity of thought, synthesis, and development of argument on the
research topic; and identifies a gap that the research will attempt to address – should be addressed to the
hospitality industry, not the chosen hotel. Use citations and references. )
(500 words)
1. A concept of crisis management in the hospitality industry…….
According to the Bilic et.al, (2017) stated that the crisis which is faced by the hospitality industry
are inevitable. As due to the disaster which can be natural or man made but hospitality industry
suffers the most they are the verge of facing the critical circumstances because of this. They
stated that the crisis management theory are often use by the hospitality industry as they are
facing major problem. They suggests that the hoteliers must have to learn or prepare a proper
strategies in order to overcome the crisis which are occurring in the business.
2. New crisis management technologies used to run the hotel operations in the hospitality
industry……….
Technologies are the best way to deal with any kind of crisis. As for the hospitality industry they
will have to understand the concept of crisis, so they will be able to find the solution in order to
cope up with the crisis (Ivanov and et.al 2020). Digital technology are the best option to mitigate
Pearson Education 2019 - Higher National Certificate/Diploma in Hospitality Management
Unit: 18 – Research Project 4

HND Hospitality Management Research Project
all the risks associated with the business. As smart room service or mobile room keys are the best
technology which can be beneficial for the hospitality industry to develop more revenues.
Implementation of technologies can be beneficial to run or in the operation process of the
hospitality industry.
3. Factors affecting the choice of new digital technologies within the hospitality industry
(or “The impact of the new digital technologies on the crisis management within the hospitality
industry”)…….
Technology has helped the hospitality industry to expand their business or to grow more profit for their
business. It help the operation process as to make it easier to operate as well as implementation of this
reduce the time taken by the decision process (Drašković and Džunić). As well as it increase the customer
retention as by providing better smart technological services which are able to attract the customers.
Digital technology help to identify the risks and crisis associated with the business so that organization
will prepare the strategy to deal with it to run their business smoothly.
4. Different technologies, integrated into crisis management within the hospitality industry? (or
“New technologies integrated into the hospitality industry)………..
the new technologies which are evaluated in the hospitality industry as to provide the Wi-Fi
services to the customer so that they will visit their hotel again ( Buhalis and et.al 2019). Smart
room which have voice control so that customer will enjoy the fast services, smart keys which can
remotely controlled by the mobile phone or other technologies so that it will attract the customers
and hotel will get more customer so it will increase their annual revenues and also grows their
brand reputation, so they will be able to make good position in market.
5. Best positive practices of integrating the new digital technologies into crisis management within
the hospitality industry…….
As per the view Horng, J.S. and et.al (2018) of involvement of the new digital technology will be
beneficial for the hotel industry as digital technology provide a big platform which consists of
various tools which provide easy access. Therefore, by which organization can develop their
websites and provide content about their hotel so that it will lure the customers to make
investment in their services. Digital technology practice also provide the large access of the
audience so it will be beneficial to interact with the people across the world so that it will increase
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the customers to them. Therefore, integrating the digital technologies will provide more benefit to
hospitality industry.
Section Three
Research Methodology (this should focus on the methods you will employ to carry out the
research. If you use Quantitative method write as follows…)
Research Paradigm: (epistemology….)
Epistemology is the philosophical study of nature this is generally concern about the expectation
about the knowledge of human. This assumption enables the understanding as to know about the
research questions and the approach which is used by the researcher to gather or analyses the data
for the research (Vasudevan, 2020). Therefore, for this research study the epistemology research
paradigm is beneficial as it enables the researcher to have faith in their data so it comes out as a
good output.
Research Philosophy: (positivism…..)
Positivism research philosophy define as a factual knowledge which is obtained from the
observation this data is trustworthy. In this it claims that the social world is considered as a objective
to make understanding. The main advantage of this type of research philosophy is that it us the
quantitative approach also it enables the researcher to use the data obtain from patterns and trends.
For this research study researcher will use the positivism research philosophy as it provide the
flexibility for completing the research (Haddadi and et.al 2017).
Research Approach: (deductive……)
Deductive research approach used the known theory and test for its validity. This type of research
use the logical path and it leads to the hypothesis. This research approach will be the time effective
for the researcher also it directly gets to the point and it also enables the researcher to track the
quantitatively concepts. Therefore, for this research study this approach is important as it gives the
data in a generalized form.
Research Design: (quantitative…..)
Quantitative research design define as a researcher use the quantitative approach or techniques for
designing a research data. Quantitative approach involve the large data size. It generally involves the
Pearson Education 2019 - Higher National Certificate/Diploma in Hospitality Management
Unit: 18 – Research Project 6

HND Hospitality Management Research Project
statistical measurement questionnaire and surveys conducted by the researcher to collect a data for
the good research (Srinivas and Babu, 2017). This type of research design is generally used for the
experimental and correlation research. It is beneficial for the research study as it involves the
objective data which can be communicated through the statistics.
Population and sample: (people who take part in this study….)
Sampling is the way of selecting the people for obtaining the information from them about the
research topic. For this research study researcher will choose the random sampling as to select the
40 employees of St. Pancras Renaissance Hotel London to know about the crisis and to involve the
digital technologies in the crisis management operation.
Data gathering and analysis: (questionnaire….)
Data collection is the important part for the research as to reach to the research outcome, researcher
select the method for collecting and analyzing the data. Questionnaire is the effective method of
collecting the data which involves the series of question which is included for the participant to
obtain the information which can be further analyze for the research. For this research this method is
used by the researcher as it is inexpensive and involve the fast arrival of data (Atkinson, 2017).
Section Four
Activities and timescale (Gantt Chart) (please, do some changes in the table if you have to)
Tasks 1 2 3 4 5 6 7 8 9 10
Choice of the topic and basic research
Completing the research proposal form
Approval of the research proposal form
Preparation of the questionnaire
Data collection
Data analysis
Data presentation
Making recommendations
Meeting with supervisor
Necessary changes and improvements
Completion of research project
Presentation of finished research project
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Section Five
Cost (Budget)
Cost Description Amount
Resources required for survey £300
Transportation cost £250
Technological aspect £400
Devices used for recording £270
Section Six – To be completed by Lecturer/Supervisor
Supervisor Approval and Comment
Milestone one:
Target date (set by tutor):
Milestone two:
Target date (set by Tutor):
Comments:
I confirm that the project is not work that has been or will be submitted for another
qualification and is appropriate
Approved
Not Approved
Name: Date:
References (please, provide Reference list here)
…………
Atkinson, J.D., 2017. 2. Research Methodologies. In Journey into Social Activism (pp. 27-64). Fordham
University Press.
Buhalis, D. and et.al 2019. Technological disruptions in services: lessons from tourism and
hospitality. Journal of Service Management.
Drašković, B. and Džunić, M., THE IMPORTANCE OF HUMAN RESOURCES FOR EFFECTIVE
IMPLEMENTATION OF CRISIS MANAGEMENT TOOLS IN TOURISM AND HOSPITALITY
INDUSTRY. MODERN MANAGEMENT TOOLS AND ECONOMY OF TOURISM SECTOR IN
PRESENT ERA, p.441.
Pearson Education 2019 - Higher National Certificate/Diploma in Hospitality Management
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HND Hospitality Management Research Project
Haddadi, A. and et.al 2017. Pursuing value creation in construction by research-A study of applied research
methodologies. Procedia computer science. 121. pp.1080-1087.
Horng, J.S. and et.al 2018. Developing a sustainable service innovation framework for the hospitality
industry. International Journal of Contemporary Hospitality Management.
Ivanov, S.H. and et.al 2020. Biosecurity, crisis management, automation technologies and economic
performance of travel, tourism and hospitality companies–A conceptual framework. Tourism
Economics, p.1354816620946541.
Srinivas, M. and Babu, B.S., 2017. A critical review on recent research methodologies in additive
manufacturing. Materials Today: Proceedings. 4(8). pp.9049-9059.
Vasudevan, R., 2020. The potentials and pitfalls of ‘art in research’methodologies: Foregrounding memory
and emotion in planning research. Planning Theory & Practice. 21(1). pp.58-75.
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