MNG10720 Research: Employee Motivation in Australian Hospitality

This report outlines a research design to investigate employee motivation within the Australian hospitality industry, addressing challenges such as high turnover and poor morale. The research employs an applied approach using a descriptive design and quantitative methodology, focusing on analyzing the impact of various factors on employee motivation. Data will be collected through Qualtrics surveys, utilizing Likert rating scales and ordinal level measurements. The sample selection will involve simple random sampling of employees from renowned Australian tourism organizations. Bivariate data analysis techniques will be used to determine the relationship between employee motivation and affecting factors, with ethical considerations carefully observed throughout the research process. The findings will be presented through bar graphs and pie charts for easy interpretation, aiming to provide actionable insights for improving employee motivation in the hospitality sector. Desklib is a great website for students to find similar solved assignments and past papers.

Running head: MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
Motivation of Employees in Hospitality Business
Name of the University:
Name of the Student:
Authors Note:

1MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
Table of Contents
1. Problem Statement and Research Objectives..............................................................................2
1.1. Problem Statement................................................................................................................2
1.2. Research Objectives..............................................................................................................2
2. Research Design..........................................................................................................................2
2.1. Core Function.......................................................................................................................2
2.2. Informational Requirements.................................................................................................3
2.3. Methodology.........................................................................................................................3
3. Data Collection Methods.............................................................................................................3
4. Qualtrics Survey..........................................................................................................................4
4.1. Qualtrics Questionnaire Type...............................................................................................4
4.2. Level of Measurement..........................................................................................................5
5. Sample Selection.........................................................................................................................5
6. Data Analysis Techniques...........................................................................................................6
7. Ethical Considerations.................................................................................................................7
References........................................................................................................................................8
Appendices....................................................................................................................................10
Likert Rating Scale based Survey Questionnaire for Employees..............................................10

2MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS

3MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
1. Problem Statement and Research Objectives
1.1. Problem Statement
In the growing era of fierce competition within the Australian tourism industry, several
experts have identified that several challenges are faced in the area of human resource
management (Du Plessis, Douangphichit and Dodd 2015). Such issues include high employee
turnover due to poor motivation of employees in workplace because of inadequate benefits, low
compensation rates, poor employee morale and unsuitable working conditions that requires to be
addressed for success of the hospitality business.
1.2. Research Objectives
The objectives of the current research that are to be attained through successful
accomplishment of the study are indicated below:
 To analyse the motivation level of employees working within the Australian tourism
industry
 To evaluate the ways in which lower and higher employee level needs affects motivation
of employees
 To investigate the major motivation factors for employees working within the hospitality
business that encourages their further growth in the industry

4MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
2. Research Design
2.1. Core Function
Applied research method will be employed in carrying out research on “Motivation of
Employees in Hospitality Business” as it is most suitable in this study in revealing the solution
for an immediate issue faced within the hospitality industry. This type of research is selected as it
is majorly focussed on generalisations along with centred on new knowledge or expansion of the
current knowledge without any concerns related with applicability (Briggs and Coleman 2019).
Applied research implementation can facilitate the researcher in ensuring research validity as it
aims to solve an issue related with a specific situation.
2.2. Informational Requirements
Descriptive research design will be employed in this study as it is considered to be most
suitable in explaining and defining the issues and concerns related with the exploration. It is
suitable in analysing the ways in which certain factors negatively impacts motivation of
employees in hospitality industry and it also facilitates the researcher with an opportunity to
broaden understanding and the knowledge base (Flick 2015).
2.3. Methodology
Quantitative research methodology will be employed in this study as it can facilitate in
deducing important information from the data gathered in consideration to the research results.
This methodology is deemed suitable as it can facilitate in providing important information on
the subject of human perception inclination through primary data collection process along with
analysing the problems in a detailed manner faced regarding employee motivations. Qualitative
data could not be collected due to time constraints (Grobelna and Marciszewska 2016).

5MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
3. Data Collection Methods
As the research on “Motivation of Employees in Hospitality Business” will considered
carrying out quantitative research for this reason, the researcher will consider employing
questionnaire surveys for primary data collection from the target participants. Questionnaire
survey is selected as it can serve as the most effective method in gathering quantitative data from
the participants that is considered to be highly reliable and valid for analysing them accurately
and for developing constrictive recommendations in solving the research problem (Kumar 2019).
Moreover, other data collection methods such as structured interviews, observation and case
studies are not employed as it can prove to be a time consuming process for data collection and
these methods have certain possibility of errors of memory and judgement. These data collection
techniques also have narrow focus because of which limited generalisation is possible. For this
reason, questionnaire survey is deemed to be justified to be used in this research as it can serve
as the most economical way of gathering accurate information with wide coverage as in this
research sample population is spread over a large territory (Ledford and Gast 2018). This
primary data collection method will also facilitate in ensuring anonymity to its respondents as
they will provide their genuine response considering that their identity will remain confidential.
4. Qualtrics Survey
4.1. Qualtrics Questionnaire Type
In carrying out Qualtrics survey fir gathering quantitative primary data rating scales
based questions will be developed so that most accurate numerical data can be collected for its
easy analysis. Likert rating scale based questionnaire will be developed. Likert rating scale is
justified in developing questionnaire as it produces numerical data for quantitative analysis as

6MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
respondents are required to respond on the scale of 1 to 5 where, 1 indicates strongly disagree
and 5 indicates strongly agree (Mackey and Gass 2015). This can also provide most accurate
measure of their liberal and conservative opinions. Questions will be based on factors affecting
employee motivation in the tourism sector of Australia along with their recommendation to their
organisations in improving workplace benefit and self-development programs that can increase
their motivation. The questionnaire will be sent to the target respondents through e-mail medium
and a timeframe of 5 days will be provided to them in reverting on the survey (McCusker and
Gunaydin 2015). It will be simple and less time consuming for the respondents to revert in a
likert scale based questionnaire as they can easily answer them through selecting their options on
the rating scale of 1 to 5.
4.2. Level of Measurement
Likert rating scales based questionnaire will be measured through employing ordinal
level of measurement approach. Ordinal measurement level is deemed to be justified in analysing
quantitative survey data gathered as it can facilitate the reasechers in easily identifying and
classifying a research object (Putra, Cho and Liu 2017). It can also facilitate in measuring the
classification which explains the nature of information at the time values are assigned to the
dependent and independent variables. In this research ordinal measurement scale can provide
researcher with order of values regarding major factors impacting employee motivation along
with ability to quantify the difference between them.
5. Sample Selection
In carrying out research on “Motivation of Employees in Hospitality Business”
probability sampling technique will be employed for selecting the target respondents for survey.

7MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
Several probability sampling techniques are considered suitable in quantitative researches such
as stratified and cluster sampling in ensuring that the sample selected is the best representative of
the sample population. However, these probability sampling have certain disadvantages such as
these have high chances of selecting specific class off samples only that can be redundant.
Considering the disadvantages of other probability sampling techniques, simple random
sampling will be carried out fir the reason that it can facilitate in offering equal chances to each
participant to get selected in the survey from a large population of employees working in tourism
industry of Australia (Quinlan et al. 2019). The research population that will be selected will be
the employees working in the hospitality industry of Australia. From such research population a
target population will be selected through simple random sampling approach. The target survey
population will be employees working within the tourism companies based in Australia. The
sample size from the target population will be selected based on Neuman’s guidelines that will
consider including 50 employees from 5 most renowned tourism organisations operating within
Australia that works in their organisation for at least two years. This sample size is considered
justified as quantitative data analysis requires a larger sample size in attaining as well as
analysing respondents responses with highest accuracy.
6. Data Analysis Techniques
In gathering significant research findings on research of “Motivation of Employees in
Hospitality Business”, the researcher will consider using bivariate data analysis technique. This
technique is considered suitable for this study as it can facilitate in revealing the relationship
between two sets of values, one fur dependent and other for independent variables (Walliman
2017). It can serve as the simplest statistical analysis form as two set of variables, employee
motivation and factors affecting employee motivation in tourism industry of Australia and

8MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
determining the empirical relationship between the through correlation analysis. The data that
will be analysed will be represented in the form of bar graphs and pie charts that can ensure
simple interpretation of the research findings. Representation of analysed data in these forms is
considered best suitable for representing ordinal data for the reason that it can easily be used in
converting employees’ opinion into a definite percentage for effectively estimating the trend of
their insights on the factors existing in tourism industry affecting their motivation in workplace.
7. Ethical Considerations
In carrying out the study ethically, the researcher will ensure that suitable research code
of conduct is followed while accomplishing the exploration (Wang 2016). While gathering
primary data from the target participants’ informed consent will be gathered from them before
they are persuaded to take part in the survey. In order to maintain the credibility of data, it will
be ensured that it is generated from authentic sources along with making sure that no business
use of research statement will be entertained by the reasechers. It will also be ensured by the
reasechers that identity of the respondents will not be disclosed for privacy concerns. Moreover,
the anonymity of the survey participants will also be maintained through avoiding asking any
delicate or irrelevant questions along with ensuring their mutual permission is taken from them
for participating in the survey (Walliman 2017). In addition, the data collected will be stored
with highest confidentiality and it will also be ensured that such data is only used for research
purposes and consideration same the useful implications of the survey findings will also be
communicated to the target participants.

9MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
References
Briggs, A. and Coleman, M., 2019. Research Methodology in Educational Leadership and
Management. In Oxford Research Encyclopedia of Education.
Du Plessis, A., Douangphichit, N. and Dodd, P., 2015. HRM in relation to employee motivation
and job performance in the hospitality industry. International Business Conference (IBC).
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Grobelna, A. and Marciszewska, B., 2016, April. Work motivation of tourism and hospitality
students: implications for human resource management. In Proceedings of the 8th European
Conference on Intellectual Capital, ECIC (pp. 95-103).
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Ledford, J.R. and Gast, D.L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion, 30(7), pp.537-542.

10MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
Putra, E.D., Cho, S. and Liu, J., 2017. Extrinsic and intrinsic motivation on work engagement in
the hospitality industry: Test of motivation crowding theory. Tourism and Hospitality
Research, 17(2), pp.228-241.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South Western
Cengage.
Walliman, N., 2017. Research methods: The basics. Routledge.
Wang, C.J., 2016. Does leader-member exchange enhance performance in the hospitality
industry? The mediating roles of task motivation and creativity. International Journal of
Contemporary Hospitality Management, 28(5), pp.969-987.

11MOTIVATION OF EMPLOYEES IN HOSPITALITY BUSINESS
Appendices
Likert Rating Scale based Survey Questionnaire for Employees
1. Employees are required to be offered with social facilities like housing and transportation
at its highest standards
Strongly disagree Disagree Neutral Agree
Strongly Agree
2. Employees are offered with moral incentives such as appreciation and respect
Strongly disagree Disagree Neutral Agree
Strongly Agree
3. Increase in the financial reward benefits impacts your motivation positively
Strongly disagree Disagree Neutral Agree
Strongly Agree
4. Your workplace motivation is affected by optimum time of work in hospitality business
Strongly disagree Disagree Neutral Agree
Strongly Agree
5. There is better team work culture in the workplace
Strongly disagree Disagree Neutral Agree
Strongly Agree
6. There is existence of rewards if employees work efficiently through sharing
responsibilities
Strongly disagree Disagree Neutral Agree
Strongly Agree