HND Hospitality Management Research Project: Employee Retention

This research project examines employee retention strategies within the hospitality sector, using the Hilton Hotel as a case study. The project begins with an introduction that emphasizes the importance of employee retention for organizational success and data collection methods. The research employs both primary and secondary data sources, including questionnaires and literature reviews. The findings are presented thematically, exploring factors such as employee retention rates, the impact of employee retention on attracting talented individuals, the influence of retention on market reputation, the relationship between employee satisfaction and customer satisfaction, the effects of employee turnover on goodwill, and the use of rewards and incentives. The conclusion reiterates the significance of employee retention, employee recognition, and retaining valuable employees for the hotel's success.

RESEARCH PROJECT

INTRODUCTION
 Employees are the key to success of all the organisation. Employee retentions
is referred to the techniques employed by the management in order top help
the employees to stay with the organisation for longer period of time.
 Data collection is the process used to collect the information by using
systematic methods. Primary and Secondary are two methods used for data
collection.
 The data are collected either are primary which are fresh and never used
before or secondary which are already being used and find out by other
researchers.
 Researcher will collect information from both the sources. In primary, scholar
prepare questionnaire and in secondary scholar use books, journals and articles
in literature review.

Theme 1: Employee retention is very important for the
future growth and development of the hotel.
Particulars Respondents
Yes 12
No 6
May Be 2
Yes
No
May Be
Yes
No
May Be

Theme 2: Hilton Hotel have good control over employee retention rate.
Particulars Respondents
Yes 13
No 5
May Be 2
Yes No May Be
0
2
4
6
8
10
12
14
Respondents
Yes No May Be
0
2
4
6
8
10
12
14
Respondents

Theme 3: Employee retention Attracts talented people.
Particulars Respondents
Attracts talented people 8
Raise the moral of
employees
6
Gain competitive benefits 5
Others 1
Attracts talented people
Raise the moral of employees
Gain competitive benefits
Others
0 1 2 3 4 5 6 7 8
Respondents
Attracts talented people
Raise the moral of employees
Gain competitive benefits
Others
0 1 2 3 4 5 6 7 8
Respondents

Theme 4: Reputation of the Hilton in the market
influenced by high retention rate.
Particulars Respondents
Highly Agree 7
Agree 4
Highly Disagree 5
Disagree 3
Neutral 1
Highly Agree
Agree
Highly Disagree
Disagree
Neutral
Highly Agree
Agree
Highly Disagree
Disagree
Neutral

Theme 5: Customer satisfaction is greatly influenced in
hospitality industry through dissatisfied employees.
Particulars Respondents
Yes 11
No 7
May be 2 0
2
4
6
8
10
12
Respondents
Yes
No
May be
0
2
4
6
8
10
12
Respondents
Yes
No
May be

Theme 6: Goodwill of the hotel is largely affected by
employee turnover and it is biggest challenge.
Particulars Respondents
Increase cost of production 7
Consume time and resources 5
Affect the goodwill 8
All the above 0 Yes No May be
0
2
4
6
8
10
12
Respondents
Yes No May be
0
2
4
6
8
10
12
Respondents

Theme 7: Rewards and Incentives is used by Hilton for
boosting employee motivation.
Particulars Respondents
Rewards and Incentives 9
Effective Working Culture 4
Employee recognition 6
All the above 2 Rewards and Incentives
Effective Working Culture
Employee recognition
All the above
0
1
2
3
4
5
6
7
8
9
Respondents
Rewards and Incentives
Effective Working Culture
Employee recognition
All the above
0
1
2
3
4
5
6
7
8
9
Respondents

CONCLUSION
 From the above report, employees are the key to success of all the
organisation. Employee retentions is a technique employed by the
management in order to help the employees to stay with the organisation for
longer period of time.
 Moreover, report also conclude the importance of employee recognition is
another strategy that organisation could follow for increasing the employee
retention.
 Moreover, employee retentions is also very essential for the company to retain
the valuable and worth employees.