Hospitality and Venue Management: Museum of London Report Analysis

This report examines the hospitality and venue management sector, focusing on the Museum of London. It analyzes the impact of various external factors, including political, economic, social, technological, environmental, and legal aspects, on the museum's event organization. The report details positive and negative influences of these factors, such as government funding, economic fluctuations, social trends, technological advancements, environmental concerns, and legal regulations. It offers recommendations for market segmentation, online marketing strategies, and customer relationship management to enhance the museum's performance. Furthermore, the report provides solutions to the challenges posed by the external environment, addressing political instability, unemployment, environmental protection, and technological advancements. The conclusion summarizes the findings, emphasizing the importance of effective management in navigating the complex external environment to ensure the success of hospitality and venue management within the Museum of London.

Hospitality and Venue
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.EXTERNAL ENVIRONMENT:.............................................................................................3
2. Recommendations:..................................................................................................................6
TASK 2............................................................................................................................................6
Solution to the barriers of the external environment analysis:....................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality and venue management refers to that sector which provides the drinks and
food, facility of accommodation to the people. Hospitality also organize the various types events
and functions. This sector of hospitality and venue management have various types of roles like
there are lots of opportunities of management and works of chef in the restaurants and hotels.
This report study about the museum of London so it is the institution in which lots of
organization gives funds for their expenses. Museum of London organize various kinds of events
in the day and evening time in the city. This file evaluates various external factors which affects
the museum of London related to their events. There are recommendations about the
segmentation of the market to achieve the objective of the museum. This file gives the solution
about the problems which is faced by the museum of London.
TASK 1
1.EXTERNAL ENVIRONMENT:
External factors which have various impacts on the museum of London they affect the
working of museum when they are organizing events in the day and evening time by applying
various laws and regulations. External factors involves the political and legal, social and cultural
factors, economic factors, technology and environmental factors which affects the successful
growth of the museum of London positively and negatively.
1. Political environment: Museum of London influence by the political factors greatly because
these factors provides funds and sees the management of the museum in the city of the London.
The government body of the London provides the financial support to the museum for organizing
their events in the daytime and evening (Gravely, and et.al., 2018). There are various restrictions
which the government imposes on the events of the museum of London. Political environment
influence the museum of London in which how they organize their activities.
Positive: There are various government bodies which invents their money to give support to the
museum of London. In the museum of London political decision are very essential for the private
institution which provides funds to the museum. These institutions are south bank centre and
Tate modern London.

Negative: When the rates of taxes are increase due to the Brexit it will affect negatively on the
museum of London because various organization which provides funds to the museum refused to
give funds.
2. Economic factors: economic factors refers to the growth of the economy, inflation,
unemployment, disposable income etc. economic factors impact on the museums of the London
with the decrease in the rates of the interest they also have top decrease their prices of the tickets
of the events (Lashley, 2018). But not all the time there is the direct relation with the events of
the museums and the development of the economy of the London.
Positive: The events and exhibition in the museums do not have impacts due to the rise and fall
in the prices. The economic factors do not affect adversely and influence the museums of
London directly or indirectly. As per the changes in the economy like adoption of the new
technology and globalization of market helps in the development of the country economy by the
museums.
Negative: due to the high rates of unemployment in the UK museums of the London do not get
the good and skilled workers in the management because of this people are not attract towards
the museums and do not attend the events of the museums.
3. Social factors: in the museums of the London social factors affects the management and
working of the museums. In the social factors it includes demographic approaches like cultural
and educations of the people. The structure of the demographic of the populations is the biggest
challenges which influence the trends in the participation of the cultural (Beeton and Morrison,
2018). The museums of the London employed the number of employees in the museums to
at6tract the people with the help of the social media.
Positive: The social factors gives the advantages to the museums of London that it is visited by
the 1 million people each year and increase image of the museums in the minds of the people.
Trends are increasing continuously so the people of the country attracted towards the museums.
Negative: These factors affects directly on the people like and unlike because every have
different perceptions of thinking ans they will share the negative points also about the museums
events and exhibition and other people follow them (Jones, 2017).
4. Technological environment: There are various impact of technology on the museum of
London because technology changes very fast so it gives the ways to changes the products of
museum as per the new and advanced technology. It gives the new and effective ideas to

implement the strategy of management of the museum with the advance technology. The use of
the information technology in the exhibition and other events of daytime and evening reduces the
lots of time in orienting and informing the audience.
Positive: The museum of London adopts the digital system of the technology with the help of the
social it gets the feedback from the public about their events and exhibition and improve them as
per the requirements of the public (Ryan, 2016). It also helps the audience in the purchase of the
event ticket from different areas and make comments on the experience.
Negative: These technologies have negative effects also on the museum of London because with
the use of the social media people also gives negative feedback about the activities and events of
the museum. Negative feedback maintain the bad image of the museums in the minds of the
audience.
5. Environmental factors: These factors plays very important role in the strategic planing of the
museums of London. To increase the awareness of the environment and sustainability the
museums of London make the strategic planning on the reports of the events and activities.
Positive: The museums of the London make the effective and efficient strategies which reduces
the wastes on the landfills of the London, 100% of all the food waste are compositing by the
museums. The museums of London implement the rainwater harvesting and reuse the water to
save the water.
Negative: There are lots of challenges faced by the museums of London due to the changes in the
environment includes when the climate changes people do not attend the events and exhibition of
the museums (Evans, 2015). Due to global warming the museums of the London are highly
affected because they cannot maintain the sustainability in the country.
6. Legal factors: this factors involves the health and safety, rights of the customer, equal
opportunities. The museums of the London gives the equal opportunities to their workers so that
they do not get demotivated while working in the museums. For the successful operations of the
events and activities the museums of London make sure that all the events are legally as per the
laws and regulations of the government.
Positive: with the help of these laws the workers working in the museums get the law of equality
to perform their activities.
Negative: these laws have various restrictions in the effective working of the events of the
museums.

2. Recommendations:
Online marketing: there are various types of online marketing strategy made by the museums to
attract the number of customer in the various activities like exhibition. The use of the online
marketing creates the effective and efficient way to show their events for the museums to
increase the level of audience. With the help of the online marketing to achieve the aims and
objectives of the museums (Michelini, Iasevoli and Theodoraki, 2017). For the development of
the digital skills of the museums of London it will organize the training and development
programmes it delivers the 12 courses. Online marketing is done through the various social
media sites like advertisement on the Instagram, Facebook, you tube. These promoting
advertisement is done to attract the people.
Customer relationship management: this management of the customer relation helps the
museums to maintain and manage the effective relation with their audience and also creates the
loyalty of customer retention. This approach manages the interaction with the audience in the
museums. The approach of customer relationship management helps the management
department of the museums to learn about their targeted audience and plans how to fulfil their
needs. The effective services and support is provided by the museums to the audience and attract
them by maintaining the customer relationship management (Boo and Busser, 2018). Effective
relations with the audience helps to improve their satisfaction level.
TASK 2
Solution to the barriers of the external environment analysis:
The museums faces lots of challenges due to the impact of the external factores in the
managemnt of the museums of london and have various solutions of the problems. The
managemnt department of the museums pays the continous watch on the political instability
which affects the activities of rthe museums. Provide employment opportuntinities to the people
of the london in the museums to reduces the problems of the unemployment in the country.
Employement of the new and skilled people helps to improve the events and activities of the
museums and attract the lots of people to visit the museums (Khairallah, and et.al., 2016). By
giving jobs in the museums of London to the people get motivated works to increase the
customer retentions of the museums. To protect the environmental factors museums take the
steps to control the wastages of the water and other natural resources and maintain the

sustainability in the environment. The museums make sure that their activities and events do not
harm the environment and take the effective actions in behalf to protect the enviroment. It brings
the new and effective technology system in less prices which gives the best strategies to attract
the audience in the events and activites of the museums of london (Boo, and Park, 2019). Make
the museums attractive and impressive by using the advance technology and attract the customer
to visit the events of daytime and evening in the london. By organising the corporate social
responsibilities it helps to solve the problems and gives the effective solution of the problems
which is faced by the museums. Organise the campaign to solve thye social issues of the society
and make the life of the people better and effective living in the society. These campaign helps to
reduces the problems of population growth in the society.
CONCLUSION
from the above study it can be concluded that hospitality and the venue management
provides various facility to the people like food, drinks and accommodation etc. There are
various external factors which affects the proper functioning of the museums of london. The
impact of the political, legal, economical and technological have positively and negatively
affects the activities and events of thhe museums of london. It have various recomnmendations
to attract the number of customer. There are doifferent challenges faced by the museums of
londobn and give the effective solution for that problems.

REFERENCES
Books and Journals:
Beeton, S. and Morrison, A. eds., 2018. The Study of Food, Tourism, Hospitality and Events:
21st-Century Approaches. Springer.
Boo, S. and Busser, J.A., 2018. Tourists’ hotel event experience and satisfaction: an integrative
approach. Journal of Travel & Tourism Marketing. 35(7). pp.895-908.
Boo, S. and Park, E., 2019. Locals' Experiences of Hotel Special Event Packages and their
Purchase Intention of Hotel Room Nights. Event Management. 23(3). pp.287-301.
Evans, N., 2015. Strategic management for tourism, hospitality and events. Routledge.
Gravely, S., and et.al., 2018. Knowledge, opinions and compliance related to the 100% smoke-
free law in hospitality venues in Kampala, Uganda: cross-sectional results from the
KOMPLY Project. BMJ open. 8(1). p.e017601.
Jones, M.L., 2017. Sustainable event management: A practical guide. Routledge.
Khairallah, J., and et.al., 2016. Boston Hospitality Review: Fall 2016.
Lashley, C., 2018. Education for hospitality management. In Innovation in Hospitality Education
(pp. 33-48). Springer, Cham.
Michelini, L., Iasevoli, G. and Theodoraki, E., 2017. Event venue satisfaction and its impact on
sponsorship outcomes. Event management. 21(3). pp.319-331.
Ryan, W.G., 2016. How do you “do” event management education (EME)? A case study of
event management higher education awards. Event Management. 20(1). pp.69-80.