Contemporary Hospitality Industry Analysis: Factors, SWOT, and Trends

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on two case studies: Zoo Club and Club 49 Soho. It examines various factors impacting the industry, including economic, social, technological, legal, and environmental aspects. The report conducts a SWOT analysis for both establishments, evaluating their strengths, weaknesses, opportunities, and threats. It also analyzes the supply and demand dynamics within each club and identifies current and future trends, such as robotic technology, online booking systems, and the importance of luxury brands and guest experiences. The report concludes with an evaluation of the identified trends and a list of relevant references, offering a thorough overview of the challenges and opportunities within the hospitality sector.

Contemporary
Hospitality Industry

Cont..
Economical factor to Zoo club: This factor involves inflation rate, taxation rate and
interest rate which impact on business. Such as changes in inflation rate may
impact on Zoo club as it has to pay more amount. Low interest rate can help Zoo
club to expand the business at another place that processed to generate more
profits.
Economical factor to club 49 Soho: In this respected club, due to economical factor
their financial activities get impact. Like if interest rate change then, they have to
pay more amount to the financial institution to get the financial assistance.

Continued...
Social factor to zoo club: It contains culture, demographic changes, norm, fashion and
changes in tradition which affect the entity. Such as if there is any changes arrived in
people taste then Zoo club need to focus on their demand and should supply product
and services accordingly.
Social factor to club 49 Soho: For this club it is necessary to them to follow the
culture and tradition of different countries in which they operate.

Cont.
Technological factor to zoo club: It consider new technology and advance skills that
help to expand business or increase the number of customer by using new technology.
If Zoo club is using new technology then it can increase the number of customer by
providing attractive product or services that affect the business enterprise.
Technological factor to club 49 Soho: For them it is essential for them to adopt new
and advanced technologies so that they can sustain in the changing environment.

Continued...
Legal factor to Zoo club: It contains legal legislation such as labour law, health and
safety act, workmen compensation act etch that affect a entire business. Zoo club is
following health and safety act and workmen compensation act that affect hospitality
industry such as employees works for long period of time within organisation and
make efforts to increase productivity.
Legal factor to club 49 Soho- Such as for this club it is essential to them maintain the
legality in their operations so that government can't interrupt.

Cont.
Environmental factor to Zoo club: This factor is related with climate change,
physical, management and mass environment that affect the hospitality industry.
Such as if there is changes in climate then Zoo club has to manage the operational
functions accordingly in order to save environment.
Environmental factor to Club 49 Soho- In the context of this club, the environment
factor effects if any natural disaster like flood occurs.

SWOT analysis for hospitality industry
Strength of Zoo club:
 Better customer satisfaction
 Higher profitability
 Loyal customers
Strength of club 49 Soho:
 Increased market growth
 Better quality of services
 Cheap prices

Cont..
Weakness of Zoo club:
 Poor human resource management.
 Increased cost of their operations.
 Other conflicts.
Weakness of club 49 Soho:
 Lack of continuity in the quality of services.
 Lack of skilled employees.
 Poor financial condition

Cont.
Opportunities for zoo club-
 To apply seasonal menu.
 Implementation of food delivery applications.
 Growing interest.
Opportunities for club 49 Soho-
 Increasing efforts to get the customer loyalty.
 Spread out new location.
 Increasing availability of service products.

Cont.
Threat to zoo club:
 Increasing competition.
 The economy.
 Increasing suppliers prices.
Threat to club 49 Soho:
 Liabilities.
 Decreasing in size of segment.
 Falling sales.

Analysis of swot of Zoo club
On the basis of above mentioned swot analysis of zoo club, it can be analysed that they
have some weakness such as increasing the cost of their operations which is
required to be resolve as soon as possible. Apart from it overall they are in better
situation.