Four Seasons Hotel Case Study: Leadership, CSR, and Social Media

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NELSON COLLEGE LONDON
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GROUP SEMINAR PRESENTATION
Module: Emerging Trends in the Hospitality
Industry
Four Seasons Hotel
ID NUMBER: NAME:
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NELSON COLLEGE LONDON
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TABLE OF CONTENTS
1. Introduction
2. Question 1
3. Question 2
4. Question 3
5. Question 4
6. Conclusion
7. References
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INTRODUCTION
INTRODUCTION ABOUT
THE CHOSEN
ORGANISATION.
Four seasons hotels ltd is a chain of hotels
and resorts and a luxury hospitality
organisation (Fourseasons.com, 2019).
The company is headquartered in different
countries like Canada, Toronto and Ontario.
The hotel chains and business of the
company are expanded across 47 countries.
The company is operated under cascade
investment and kingdom holdings, which
makes them the owners of the hospitality
organisation.
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Leadership Styles
1. Critically analyse and apply an appropriate
leadership style for your chosen hospitality
organization with justification of the choice of
selection.
- Definition of Leadership
Leadership is defined as actions and activities of a leader in an organisation.
Leadership is also defined a state of being a leader in an organisation (Rothfelde et al.
2012).
Another definition of leadership is stated as providing motivation and supporting
other’s actions.
Some philosophers have defined leadership as capability of radiating confidence and
attracting followers
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NELSON COLLEGE LONDON
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Leadership Styles
1. Critically analyse and apply an appropriate
leadership style for your chosen hospitality
organization with justification of the choice of
selection.
- Different Types of Leadership
There are basically four types of leadership, which are Laissez Faire, Democratic,
Bureaucratic and autocratic leadership.
Autocratic leadership was followed in the previous business years of the organisation.
In the present business situation, democratic leadership is practised in four season’s
hotels (Andzulis et al. 2012).
Leaders in Four Season Company can refer to transactional leadership style to
manage the employees
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Leadership Styles
1. Critically analyse and apply an appropriate
leadership style for your chosen hospitality
organization with justification of the choice of
selection.
- Current Practices of Leadership in your chosen
organisation.
Leaders in Four season hotel motivate team spirit and maintain stability among the
employees.
Leaders in this hospitality organisation practice sustainability in the organisational
operations. Strategic planning is made by leaders regarding the goals and objectives
of the organisation.
Leaders facilitate effective employee engagement in four season hotel ltd.
Transactional and transformational leadership styles are practiced by leaders in this
hospitality company.
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Leadership Styles
1. Critically analyse and apply an appropriate
leadership style for your chosen hospitality
organization with justification of the choice of
selection.
- Critically analyse about leadership styles with other
organisations in the field of Hospitality.
Leadership styles share some similarities as well as difference among different
hospitality organisations.
In other hospitality organisations like Marriott international and Hilton worldwide,
different leadership styles are used as compare to four season hotels.
In Hilton worldwide, democratic leadership styles is practiced in the organisation.
In Marriott international hospitality organisation, democratic as well as participative
leadership styles are practiced by the leaders.
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NELSON COLLEGE LONDON
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Critically analyse and apply an appropriate leadership style
for your chosen hospitality organization with justification
of the choice of selection.
How leadership leads with corporate leadership systems to
give competitive advantage
Leaders in four seasons comply with the guidelines and principle of the
corporate leadership system, of the organisation (Kim and Brymer, 2011).
Leaders in four season hotels train their employees for anticipating the needs
and requirements of the guest.
The corporate leaders in this hospitality organisation formulate effective
strategy, and ensure that they are followed by the employees of the
organisation.
In this way, proper operational objectives are accomplished and competitive
advantage is gained by the company in market.
Leadership Styles
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ORGANISATIONAL RESPONSIBILITY AND
RESPONSIBLE LEADERSHIP
2. Critically assess, how organisational responsibility
and responsible leadership leads to corporate
leadership systems to facilitate the competitive
advantage.
- Definition of Organisational Responsibility.
Organisational responsibilities are defined as the actions and principles, formed by
considering the expectation of stakeholders and other relevant people (Erdoğmuş and
Cicek, 2012).
Organisational responsibilities determine that the actions taken by the leaders fulfil the
social, environmental as well as economic demands of the organisation.
The actions encompassed under organisational responsibilities are context- specific.
It is a vital factor for gaining competitive advantage in business.
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ORGANISATIONAL RESPONSIBILITY AND
RESPONSIBLE LEADERSHIP
2. Critically assess, how organisational responsibility
and responsible leadership leads to corporate
leadership systems to facilitate the competitive
advantage.
- Elements of Organisational Responsibilities.
Mainly, there are four elements of organisational responsibilities.
The first element is the stakeholders of the organisation, comprising of the investors,
customers and other people of the organisation.
Second element is the business ethics, required to be practiced in the organisation
(Ncube and Jerie, 2012).
Third element is the structure of the organisation and the fourth element comprises of
other external factors of the business environment.
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NELSON COLLEGE LONDON
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ORGANISATIONAL RESPONSIBILITY AND
RESPONSIBLE LEADERSHIP
2. Critically assess, how organisational
responsibility and responsible leadership
leads to corporate leadership systems to
facilitate the competitive advantage.
- Definition of Responsible Leadership
Responsible leadership is defined as the process
of making effective business decisions.
A good leadership is the characteristic of a good
leader and it is very crucial for the success and
proper functioning of the organisation (Rao, 2014).
A good leadership is when a leader does not take
the power for granted and utilise his power for
bringing development in business.
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NELSON COLLEGE LONDON
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ORGANISATIONAL RESPONSIBILITY AND
RESPONSIBLE LEADERSHIP
2. Critically assess, how organisational
responsibility and responsible leadership
leads to corporate leadership systems to
facilitate the competitive advantage.
- Framework of Responsible Leadership.
Framework of responsible leadership consist of
three differ stages , which are termed as units
In first unit i.e. input of this framework,
constituency of the system is considered.
The second unit of this framework, which is a
framework of responsibilities, are considered in
the process of the system (Gustavo, 2013).
Domain of performance is the third unit, which is
the output of the leadership framework.
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