Hospitality Industry: Functional Roles and Communication Methods

This presentation delves into the indispensable toolkits of the hospitality industry, covering various departments such as lodging, food services, and event planning. It focuses on the functional roles of marketing and human resources, emphasizing their interrelation in driving business activities. The presentation explores different communication methods, including written, verbal, and non-verbal, highlighting their importance in reducing errors and achieving organizational goals. It also reviews coordination and integration processes, explaining how managerial functions and integration strategies, such as backward and forward vertical integration, contribute to maintaining harmony and gaining a competitive advantage. The presentation further discusses the effectiveness of communication methods and integration, emphasizing their benefits in clarifying doubts, disseminating information efficiently, and enhancing decision-making. Finally, it recommends the use of coordination and integration to maximize the power of an entity, improve performance, and resolve problems through collaborative efforts, supported by references to relevant literature.

Hospitality Business Toolkit
Activity- 4

Cover Content
• Introduction
• Functional Roles Within Hospitality Industry
• Communication Methods
• Review Of Coordination And Integration
• Effectiveness Of Communication Methods, Integration And Monitoring
• Recommendation

Introduction
Hospitality industry is indulged in wider categories of departments which includes; lodging, food, event
planning, theme parks, transportation, travelling, aviation and many more fields within tourism sector
Therefore, this presentation is going to focussed on indispensable toolkits of hospitality by highlighting several
necessary functions of an organization.

Functional Roles Within Hospitality
Industry
Marketing department- it’s all about promotion of
goods and services across the regions for
maximizing the business sales. Main objective of this
function is to satisfied the consumer need by
performing numerous of tasks.

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HR- these members are responsible for hiring right
employee to place at right position in order to
maximize the workforce of an organization.

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Interrelation- employees are indispensable for conducting any business activities whether its
marketing too. On the other hand, main function of HR is to hire skilled, experienced, qualified and
eligible sales manager for marketing team. This shows that HR need to hire employee then only
marketing activity is going to complete.

Communication Methods
Connection between various department of an organization is A key to success as this process will
automatically reduce the probabilities of major mistakes. Therefore, firm will easily attain greater things via
positive relationships. However, numerous of communication methods are present such as-
• Written
• Verbal
• Non-verbal

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Written – this method expresses the data in writing
form such as; recorded items, contracts, memos,
meetings minutes, documentation and other
associated materials which shows written item falls
under this category. It helps in giving well-thought,
clear and concise information about necessary
elements.

Review Of Coordination And Integration
Coordination is A process of synchronization and unification of group member efforts in order to maintain A
unity of action for attaining similar set of objectives. Moreover, managerial team acquire coordination via their
basic functions such as; planning, organizing, staffing, directing and controlling. It supporting business in
maintaining harmony among staff members for gaining competitive advantage.

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Integration is A process of merging two business together then this shows the nature of integration which is
rely on operational activities. However, various types of integration are identified and used by firms according
to the situations such as; backward vertical integration, conglomerate integration, horizontal and forward
vertical intelligence.

Effectiveness Of Communication
Methods
Communication methods are very much beneficial for business at different stages such as;
• Clear the doubts of manager with staff members.
• Managerial team get succeeded in transferring their business to higher authority.
• Smooth environment is maintained due to pin drop silence at workplace.
• Circulation of necessary information in a minimum duration.

Integration
Integration strategy is also known as management control scheme which permits an association to acquire
control over own distributors, mediators and competitors for gaining set target.
Monitoring supports an association in completing the heavy task with coordinative efforts as unity
aids in eliminating major problems in one go. Along with this, it also enhances the decision making process of
firm by acquiring ideas and opinions with various supportive or interested members.

Recommendation
Coordination and integration are two useful terms which maximize the power of an entity through which
company can easily improve their performance by getting involved with larger team. At the same time, every
knows that togetherness is A major power through which large problems can also get resolved in one go. With
the presence of numerous people, company can automatically manage various activities by taking support from
distinct employees whose are skilled in various departments.

References
• Morritt, R. And weinstein, A., 2012. Segmentation strategies for hospitality managers: target marketing for
competitive advantage. Routledge.
• Moeti, m.E., 2016. The development of A business social responsibility (BSR) model to promote the long-
term sustainability of hospitality smmes in the free state region (doctoral dissertation, bloemfontein: central
university of technology, free state).
• Beard, c., 2010. The experiential learning toolkit: blending practice with concepts. Kogan page publishers.

Thank You